GUIDE: How to prevent a

disabled ad account from ruining

your business.

It's almost impossible to avoid a closed ad account or restricted advertising permission

once in a while on Facebook. No matter how good you are at following their rules.

The more money you spend, the bigger of a problem it becomes once your ad account
is disabled.

So how do you make sure that a closed ad account never becomes a problem that ends
up costing you revenue? That's precisely what I'm going to help you with, in this guide.

Step 1: Create an additional ad account on your primary Business Manager

The first step is to create a backup ad account and spend a little money on it once in a
while. This means that Facebook sees it as an active ad account and therefore gives
you the opportunity for faster ad approval if you are forced to move to it.

If you spend +$10,000 per month on Facebook Ads, I recommend creating 2 new ad
accounts. One you must use as a secondary advertising account, where you spend
approx. 20-30% of your advertising budget. The last one is just a backup.

That gives you 2 ad accounts to fall back on if your primary one gets shut down or
restricted.

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 You must do this before the problem occurs! You cannot create new ad accounts if you
have one that is deactivated.

Step 2: Create an additional Business Manager

Once you've created your additional ad accounts, it's time to secure yourself against a
closed Business Manager. This can happen in certain cases if Facebook believes that
you have violated their rules to a serious degree or repeatedly.

Our experience shows us that it is very difficult and time-consuming to get a Business
Manager back once it has been deactivated.

Go to business.facebook.com to create a new Business Manager. After this, it is

important that you share all assets, such as Pixel, Domain, Catalog, etc., between your
primary and the new Business Manager. You'd better not do that once the damage has
occurred.

It is very important that you share your Pixel. If your Business Manager gets closed
without having shared your Pixel with your new backup Business Manager, you have
technically lost all your data.

In certain cases, you may only be allowed to share assets after 14 days.

Step 3: Make sure you have two payment methods on the ad account
I would always recommend having two different payment methods/credit cards
associated with all your ad accounts so that your ads are not paused for a shorter or
longer time due to failed payment.

Step 4: Invite a family member to your Business Manager

If you end up in a situation where your personal advertising access is restricted, it is

incredibly important to have an external/extra person you trust who can access your

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 Business Manager.

It may therefore be a good idea to appoint a family member or similar to your Business
Manager.

That was all! When you have implemented all of the above, you have made a good
effort to prevent a disabled ad account from ruining your business.

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