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Business Analytics Lab Exercise 1
Business Analytics Lab Exercise 1
ENGINEERING
IIT (ISM) DHANBAD
BUSINESS ANALYTICS LAB: MSC 508
EXERCISE: 1
Quantity
Q3. How can we predict the number of customers a new health club
will have in 10 years. Worksheet models have inputs or assumptions
that we use to calculate desired outputs. In a basic customer
estimation input model, we need three inputs:
1. The number of customers at the beginning of Year 1.
2. Churn rate: the fraction of starting customers (excluding new
Customers) who quit each year.
3. The number of new customers obtained each year.
Start 100
New per 20
year
Churn rate 0.15
Q4. How can local coffee shop determine how changes in price and
unit cost affect profit? A demand curve shows how changes in price
change product demand. Let’s assume daily demand for cups of
coffee is given by 100-15*Price in dollars. We assume the unit cost of
a cup of coffee varies between $0.50 and $2.00 and the price of a
cup of coffee varies between $2.00 and $5.00. Determine profit for
each price/unit-cost combination?