(SM Entertainment, 2019)

MODERN
HANBOK:
PROPOSAL
By Rainer Lee, Lucia Ruiz
Amador, and Laura Weil

Woo Do Hwan
(Sundae School, n.d.)
01

Our Brand
Tan Pleated Hanbok Cargo Pants
The construction, silhouettes,
materials, and ways of making
of Korean fashion design
 STRATEGIES

01 02 03 04

SUSTAINABILITY COMFORT SIMPLICITY CULTURE

Wasteless construction “Flexible body “Duality of modesty Culturally rooted and

and natural materials movements with wide and boldness” (Kim and inspired garments
(Kim and Kim, 2023, p. silhouettes” (Kim and Kim, 2023, p. 203) (Warren, 2021).
202) Kim, 2023, p. 203)
 Threats & Weaknesses

Greenwashing
➔ Focusing on a single “sustainable fact”
➔ Green Packaging
➔ Others claiming they are more conscious

Lack of knowledge
( Akepa, 2023)

➔ More susceptible to greenwashing

➔ Constraints environmentally sustainable
actions/attitudes
➔ Greentrust based on greenwashing easily
made
 REFERENCES
Akepa. (2023, June 26). Greenwashing examples for 2022 & 2023: Worst Products & Brands. The Sustainable
Agency. https://thesustainableagency.com/blog/greenwashing-examples/

Apparel Resources, & Apparel Resources. (2023, February 10). The apparel industry dealing with
“greenwashing.”Apparel Resources.
https://apparelresources.com/business-news/sustainability/apparel-industry-dealing-greenwashing/

Kim, S. & Kim, H.Y. (2023). Creative exploration: zero-waste fashion design practices with traditional Korean
clothing. International Journal of Fashion Design, Technology and Education, (16)2, 198–213.
https://doi.org/10.1080/17543266.2022.2148293

SM Entertainment. (2019, January 28). Woo Do Hwan, the first Hanbok picture released! Elegant charisma
‘focused on attention.’ https://www.smentertainment.com/PressCenter/Details/2614

Sundae School. (n.d.). Tan Pleated Hanbok Cargo Pants.

https://sundae.school/collections/pants/products/brown-utility-hanbok-pants

Warren, M. (2021, January 26). Immigrant Families Reconnect to Cultural Practices During the Pandemic. Yes
Magazine.
https://www.yesmagazine.org/health-happiness/2021/01/26/covid-immigrants-cultural-heritage