FACULTY OF BUSINESS AND MANAGEMENT

UNIVERSITI TEKNOLOGI MARA, MALAYSIA

RUBRICS
STRATEGIC MANAGEMENT
MGT 657

October 2023

Dr.Gouri Domnic Jacob

 GROUP PROJECT -COMPANY REVIEW & STRATEGIC PLAN - REPORT
(30%)

Course Name: Strategic Management Group members name: Lecturer’s Name:

Course Code: MGT657 Group:

Weighted
Marks Marks
Criteria Poor Moderate Satisfactory Good Excellent
Allocated Obtained
(%)
1 2 3 4 5
Preliminary items Provide moderate Provide satisfactory Provide good
Provide excellent
Provide poor preliminary preliminary materials preliminary materials preliminary materials
preliminary materials
5 materials • Cover page • Cover page • Cover page
• Cover page
• Cover page • Acknowledgement Table • Acknowledgement • Acknowledgement
• Acknowledgement
• Acknowledgement of contents • Table of contents • Table of contents
• Table of contents
• Table of contents

0 1 2-3 4 5
Executive summary Moderate understanding of Satisfactory
5 Poorly understanding of the Good knowledge of the
No executive summary the executive summary understanding of the
executive summary executive summary
executive summary
1-3 4-6 7-9 10-12 13-15

CHAPTER 1
Company Background
/Vision, Mission/ Poorly presented. Moderately presented. Satisfactorily presented. Highly satisfactorily Excellently presented.
Organizational Culture/ Many key elements are Few key elements are Fairly highlight key presented. Key elements are
Values/ Objectives/ not highlighted highlighted elements Good in highlighting excellently highlighted.
Goals/BOD 15
key elements

Dr.Gouri Domnic Jacob

 1-3 4-6 7-9 10-12 13-1

CHAPTER 2 Satisfactorily presented. Highly satisfactorily

Poorly presented. Moderately presented. Excellently presented.
Stage 2 -SWOT - 15 Many key elements are Few key elements are Fairly highlight key presented. Key elements are
not highlighted highlighted Good in highlighting excellently highlighted.
IFE/EFE/CPM elements key elements
1-3 4-6 7-9 10-12 13-15
CHAPTER 3 Highly satisfactorily
Stage 3 15 Poorly presented. Moderately presented. Satisfactorily presented. Excellently presented.
presented.
Strategy Formulation Many key elements are Few key elements are Fairly highlight key Key elements are
Good in highlighting excellently highlighted.
not highlighted highlighted elements
key elements
CHAPTER 4 1-6 7-12 13-18 19-24 25-30
Strategic Highly satisfactorily
Poorly presented. Moderately presented. Satisfactorily presented. Excellently presented.
Implementation 30 presented.
-Evaluation for 3 Many key elements are Few key elements are Fairly highlight key Key elements are
not highlighted highlighted Good in highlighting excellently highlighted.
elements key elements
strategies
1 2 3 4 5
Highly satisfactorily
Poorly presented. Moderately presented. Satisfactorily presented. Excellently presented.
CHAPTER 5 presented.
Many key elements are Few key elements are Fairly highlight key Key elements are
Conclusion & Good in highlighting excellently highlighted.
5 not highlighted highlighted elements
Recommendation key elements
Moderate conclusion on Satisfactory conclusion on
Unclear conclusion on the Good conclusion on Excellent conclusion on
Business plan the Business plan the Business plan the Business plan the Business plan

1 2 3 4 5
Writing Style, Spelling &
Writing lacks sentence Sentences were somewhat Sentences were
Grammar 5 Sentences were correctly Sentences were well-
variety and few varied and inappropriate, correctly constructed
grammatical errors constructed and well-articulated written and expressed
with minimal grammatical
errors
1 2 3 4 5

Never contribute Rarely Occasionally Usually Routinely contribute

Teamwork constructive ideas,
(Group Work) 5 ideas and contribute ideas contribute contribute ideas,
perform tasks and perform ideas and perform tasks, perform all tasks, have high
tasks perform task tolerant and fair tolerance and
decision outstanding decision

Total: 100 /100

PRESENTATION RUBRIC
Dr.Gouri Domnic Jacob
 (20%) – (Group - Individual)

Course Name:
Strategic Management GROUP MEMBER: Lecturer’s Name:

Course Code:
MGT657 Group:

Criteria Marks Poor Moderate Satisfactory Good Excellent Weighted Marks

Allocated Obtained (%)
1-2 3-4 5-6 7-8 9-10

The introduction is not The introduction is less The introduction is Very Interesting
Introduction 10 appropriately The introduction is
interesting; the interesting and introduction, addressed
interesting, addressed appropriately interesting,
audience is not addressed the audience the audience well
Audience addressed the audience
addressed, and poor
presentation.
1-4 5-8 9-12 13-16 17-20

Information and Information and Information and Information and examples are Information and
examples are lacking or examples are lacking or examples are less than appropriately organized examples are organized
20
not well chosen for the not well chosen for the adequate for the systematically, accurately, systematically,
topic. Not systematic topic. Less complete and assignment—slightly relevantly, and completely. accurately, relevantly,
organization and systematic organization complete and However, the content is just and comprehensively. A
Content incomplete. and incomplete. Minimum systematic adequate for the assignment. clear summary was
The summary is not the summary is provided. organization. The The summary is provided. provided.
provided. average summary is
provided.

1-4 5-8 9-12 13-16 17-20

Shows minimal
Shows complete
understanding of the Shows some Shows satisfactory
Shows substantial understanding of the
Understandings of knowledge. Need some understanding of the understanding of the
20 understanding of the knowledge and concepts
Company Review & concepts to complete knowledge. Need some knowledge and
knowledge and concepts required to complete the
Strategic Plan the task concepts to complete the concepts required to
required to complete the task task
task. complete the task.

Dr.Gouri Domnic Jacob

 1-2
10 Very little or poor usage Very little or poor usage
Effective Audio Visual
of visual materials.
3-4 5-6 7-8 9-10
Visual aids are well used
Visuals are adequate
and are used to make
but do not inspire Visuals are adequate but
the presentation more
of visual materials. engagement with the slightly inspire engagement
interesting and
material with the material
meaningful

1-3 4-6 7-9 10-12 13-15

Unable to answer Able to answer

Able to answer questions Able to answer questions well Able to answer questions
questions, not questions but with little
Defence ability 15 but not prepared and and slightly confident, and well very well and confidently.
prepared, and preparation and
confidence prepared Very well prepared
confidence confidence
at all
1-2 3-4 5-6 7-8 9-10
The presenter is not The presenter is slightly The presenter is fluent, and The presenter is very
The presenter is not
fluent, and the not fluent, and voice is the presenter’s voice is fluent, and the
10 fluent, and voice is
Fluency and Clarity presenter’s voice is not quite difficult to be somewhat easy to be heard presenter’s voice is easy
slightly not clear
clear heard clearly clearly to be heard clearly
10 1-2 3-4 5-6 7-8 9-10

Non-verbal The presenter makes

The presenter makes
Communication acceptable body
Presenter was unable minimum body language The presenter makes suitable Presenter able to use
language (appearance,
to use body language (appearance, eye body language (appearance, excellent body language
eye contact, and
(appearance, eye contact, and gestures) eye contact, and gestures) (appearance, eye
gestures) and may
contact, and gestures) towards the audience but and may focus on the contact, and gestures)
focus on only one
towards the audience this happens only a few audience with everyone
member of the
times for a short period
audience or a select
few members
5 1 2 3 4 5

The presentation starts

The presentation starts slightly
Time Management The presentation late. Time is The presentation starts
The presentation began before the schedule. Time is
started very late, and appropriately used but as scheduled.
slightly late, and time was appropriately used but may
time was not may run slightly over or Appropriate length and
not appropriately used run slightly over or under-
appropriately used under the allocated within the time limit
allocated time
time
100 /100
Total:

Dr.Gouri Domnic Jacob