Dr. P. S.

NAGARAJAN
Assistant Professor

Contact
Address : Alagappa Institute of Management
Alagappa University
Karaikudi – 630 003
Tamil Nadu, INDIA
Employee Number : 52411
Date of Birth : 02.01.1978
Contact Phone (Office) : +91 4565 225211
Contact Phone (Mobile) : +91 94440 61581
Contact e-mail(s) : nagarajanps@alagappauniversity.ac.in
Skype id : NAGARAJAN SHANMUGAVEL

Academic Qualifications: MBA., M.Phil., Ph.D.

Degrees Marks Year of
Name of the University
Awarded (%) Passing

Ph.D Alagappa University, Karaikudi. July 2007

M.Phil Alagappa University 66 January-2004

MBA Madurai Kamaraj University, Madurai. 62 April – 2000

BBA Madurai Kamaraj University, Madurai. 52 April – 1998

Teaching Experience: 16 Years

Research Experience: 10Years

Additional Responsibilities

1. Meet the Manager Coordinator

2. Counsellor for MBA Students
3. Department NAAC Coordinator

Areas of Research

Rural Marketing
General Management

Research Supervision / Guidance

Program of Study Completed Ongoing

Research Ph.D. 5 8
M.Phil. 16 1
Project PG 80 2

Publications

International National Others

Journals Conferences Journals Conferences Books /
Chapters /
Monographs /
Manuals
22 12 29 13 12

Cumulative Impact Factor (as per JCR) : 712.85

h-index : 2
i10 index : 2
Total Citations : 127
Funded Research Projects

Completed Projects

S. Period Budget (Rs.

Agency Project Title
No From To In lakhs)
A Study on the aftermath of
1 ICSSR 2013 2016 Liberalization in the Rural Villages of Rs. 6,50,000
Tamilnadu
A Study on Enhancing the Marketing of
2 UGC 2012 2014 Self Help Group Products in Select Rs. 4,87,700
Districts of Tamilnadu
A Study on Public Service Advertising on
3. ICSSR 2013 2015 Health Awareness Among the Youth in Rs. 2,00,000
Tamilnadu
Minor Research on the Marketing
Alagappa
4. 2009 2010 Promotions of Self Help Group Products Rs. 20,000
University
in Kanyakumari District

Distinctive Achievements / Awards

1. Received Certificate of Appreciation from the Ministry of Finance as a taxpayer
in the ‘Bronze’ Category for the assessment year 2016-17
2. Received Best Teacher Award for 2006-2007 from National Institute of
Management Studies, Chennai.

Events organized in leading roles

Number of Seminars / Conferences / Workshops / Events organized: xx

1. Have organized Three day Village Placement Program sponsored by Alagappa
University at Amaravathiputhur, Karaikudi between 25th September 27th
September 2010
2. Have organized UGC sponsored Two day Faculty Development Program on
“Diversity in Teaching March 7 and 8 2014”
3. Have organized UGC sponsored Two day Faculty Development Program on
“Small Business Management March 14 and 15 2014
 4. Have organized Three day Village Placement Program sponsored by Alagappa
University at Ilupakudi, Karaikudi between 25th September to 27th September
2014.
5. Have organized Three day Village Placement Program sponsored by Alagappa
University at Amaravathiputhur, Karaikudi between 25th September to 27th
September 2015.
6. Have organized One day Eye Donation Awareness Camp sponsored by Lions
Club of Karaikudi (Blossom) and Sivakasi in Alagappa Institute of Management
on 9th December 2015.
7. Have organized Three day Village Placement Program sponsored by Alagappa
University at K. Athankudi, Karaikudi between 23rd September to 25th
September 2016
8. Have organized the celebration of World Tourism Day on 27th September 2016.

Events Participated

Conferences / Seminars / Workshops:--

1. Participated in two days Orientation Programme in “Peace Culture Studies and Value
Education” conducted by Dharma Bharathi – National Institute of Peace and Value
Education, Hyderabad at Madras Christian College, Chennai (15th – 16th April 2002)

2. Participated in five days “Training of Trainers programme” sponsored by Alagappa

university and conducted by Centre for Entrepreneurship Development,
Madurai.(29th November-3rd December 2004)

3. Participated in “Faculty Development Programme in Entrepreneurship” organized by

Alagappa Institute of Management, Alagappa University, Karaikudi sponsored by
DST, NewDelhi & TREC-STEP, Tiruchirapalli. (16th – 28th February 2004)

4. Participated in one day workshop on “Gender Sensitization” organized by Centre of

women studies Alagappa University, NABARD and DIC.(1st March 2005)

5. Participated in three days workshop on “Case writing” organized by Dept of

management Studies, Gandhigram Rural University, Sponsored by University Grand
Commission, Dindugal.(6th – 8th April 2006)
6. Participated in one day workshop on “Multivariate Analysis using open source
Software” conducted by Dept of management Studies, University of Madras.(20th
June 2006)

7. Participated in two day workshop on “Building Entrepreneurial Competences”

organized by United States Educational Foundation in India and Dept of
management Studies, Indian Institute of Technology Madras.(9th and 10th March
2007)

8. Participated in one day National seminar on “Economic and Financial Global

Holocaust - EFGH” organized by Department of International Business and
Commerce, National Service Scheme and Distribution of Student Affairs of Alagappa
University.(7th September 2009)

9. Participated in two days National seminar on “Corporate Ethics” organized by

Department of Corporate Secretaryship Alagappa University.(27th and 28th February
2009)

10. Participated in One day Workshop on “Personality Enhancement”, organized by

Personality Development Cell, Alagappa University.(3rd February 2011)

11. Participated in Two day National Workshop on “Expansion and Enrichment of

Distance Learning (EEDL – 2012)”, organized by Directorate of Distance Education,
Alagappa University.(27 and 28 March 2012)

12. Participated in Five day UGC sponsored “National Workshop on Methodological

Metrics in Business Research”, organized by Department of International Business
and Commerce, Alagappa University.(23 to 27 April 2012)

13. Participated in one day National Seminar on “Companies Act 2013” organized by
Dept of Corporate Secretaryship, Alagappa University, with Salem Chapter of SIRC of
The Institute of Company Secretaries of India (28th February 2015)

14. Participated in two day National seminar on “Contemporary Accounting and

Taxation Synergy” organized by Board of Studies of the Institute of Charted
Accountants of India and The Faculty of Management of Alagappa University.(18th
and 19th September 2015).
 15. Participated in “Faculty Development Programme in Entrepreneurship” organized by
Entrepreneurship – cum – Skill Development Centre, Alagappa University,
Karaikudi. (12th – 26th November 2015).

16. Participated in two day National seminar on “Safety and Security of Women and Girls
in Public Spaces: Planning and Designing Mechanism” organized by Department of
Women Studies, Alagappa University and Sponsored by National Commission for
Women, New Delhi. (4th and 5th December 2015).

17. Participated in one day National seminar on “Technology Trends in Indian Banking
Sector” organized by Department of Bank Management, Alagappa University,
Karaikudi. (25th February 2016).

18. Participated in “Faculty Development Programme on Business Simulations-making

Management Education Simplified” organized by Department of Management
Science, Velammal Engineering College in association with LEARNBIZ, Chennai. (4th
&5th August 2016).

Other Training Programs

1. Participated in an “Orientation Programme” for 21 days organized by Bharathidasan

University, sponsored by University Grants Commission between 16.5.2008 and
12.06.2008 and secured ‘A’ Grade.

2. Participated in a “Refresher Course” for 21 days organized by Bharathidasan

University, sponsored by University Grants Commission between 22.11.2011 and
12.12.2011 and secured ‘A’ Grade.

Membership in
Editorial Board

1. Editorial Board Member in International Journal for Management and Research.

2. Editorial Board Member in Testament of Business Research, a national level

journal for Management and commerce.

3. Editorial Board Member in International Journal of Global Business Management

and Research.
Advisory Board

1. Honorary Scientific Committee Member – International Journal of Global

Business Management and Research.

Academic Bodies (such as Board of Studies etc.,)

1. Manonmaniam Sundaranar University, Tirunelveli, Tamilnadu.

2. PSR Engineering College, Sattur, Tamilnadu.

Others

1. Nagarajan P S, Why People Deviate from Entrepreneurship, Entrepreneurial

Training Theory and Practice, Kanishka Publishers, New Delhi, 2005, PP. 81-88.

2. Nagarajan P S, Future Trends in Mobile Commerce: Service offerings,

Technological Advances and Security Challenges, SRIJAN SAMITI Publishers,
Varanasi, 2013, PP. 65-78.

3. Authored a study material in Managerial Economics for Distance Education

pattern to MBA Programme for Sports University, Chennai.

4. Authored a study material in Co-operative Marketing for Distance Education

pattern to Bcom Co-operation for Alagappa University, Karaikudi.

Resource persons in various capacities

Number of Invited / Special Lectures delivered

1. Have chaired a session in a guest lecturer programme on Promotion of Self help
group Products organized by Adhiparasakthi Engineering College , Chennai on
20.03.2009.

2. Have chaired a session in a Human resource development for technical Institutions

on Communication and Interview skills organized by National Institute of Technical
teachers training and Research Chennai on 12.10.2007.

3. Have chaired a session in a Guest Lecture Programme on Rural Marketing Strategies

organized by Annamalai University, Chidambaram on 23.03.2009.

4. Have chaired a session in a Guest Lecture Programme on Strategic management :

Implementation and Control organized by Gandhigram Rural University, Dindigul
on 30.03.2009.
5. Have chaired a session in a Guest Lecture Programme on Marketing of Self Help
groups organized by Tamilnadu Womens welfare Association on 30.03.2009.

6. Have chaired a session in a Workshop on Enabling Production of women self help

group commodities on Marketing of Self Help groups organized by Tamilnadu
Womens welfare Association on 12.02.2011.

7. Have chaired a session in a Cluster Activity Development Programme on Cluster

Activity Development organized by Sivagangai District magalir Thittam, on 14th
Sep.2012.

8. Have chaired a session in a Entrepreneurship Development Programme on food

processing under HRD Scheme of National Mission on Food Processing , Ministry of
Food Processing Industries, Government of India on Marketing of Food Products
organized by Department of Women studies , Alagappa university, Ministry of Food
Processing Industries, Government of India, on 18th Mar.2014.

9. Have chaired a session on Entrepreneurship Development Programme on food

processing under HRD Scheme of National Mission on Food Processing , Ministry of
Food Processing Industries, Government of India , Marketing of Food Products
Programme organized by Department of Women studies , Alagappa university,
Ministry of Food Processing Industries, Government of India 2nd Apr.2014.

10. Have chaired a session in a national level conference on Foreign Direct Investment
organized by Acharya Institute of Graduate Studies, Banglore on 12th and 13th of
December 2012.

11. Have chaired a session in a International conference on Business research –

Exploring Innovations in Service Sector organized by Faculty of Science and
Humanities , SRM University, Chennai on 29th September 2015.

12. Have a chaired a session on Union Budget 2016 in School of management, Alagappa
University, Karaikudi on 8th March 2016.

13. Have acted as a judge for an elocution competition organized by Karaikudi Institute
of Technology and Karaikudi Institute of Management, karaikudi sponsored by Dr.
Shroff Memorial Forum of Free Enterprises, Mumbai.
Others

1. No. of PhD Thesis evaluated : 07

2. No. of PhD Public Viva Voce Examination conducted : 05

Recent Publications

1. Nagarajan P S, , April 2010 Quality of Work life in Software Companies, International

Journal for Commerce and Management, Vol.3, Issue.1, ISSN.No.0974-2646, , PP. 13 -
24.
2. Nagarajan P S, December 2010 Organized Retailing in India – Is it a Midas touch?,
International; Journal of Information Technology & Management, ISSN.No.1741-
5149, Page No: 79 – 85.

3. Nagarajan P. S., July - Dec 2011, Analytical Study on Retail Service Quality of
Organized Retail Sector in Trichy – AMET Journal of Management, Vol.2, No.1,
ISSN.No.2231-6779, Page No. 75 – 79

4. Nagarajan. P. S, June 2012 Future Trends in Mobile Commerce: Service Offerings,

Technological Advances and Security Challenges, The International Journal’s
Research Journal of Science & IT Management Vol.1 , No.8, ISSN.No.2251-1563,
Page No: 1 – 6.

5. Nagarajan. P. S, July - September 2012 BIG “C” – Cancer, International Journal of

Applied services Marketing Perspectives, Vol. 1, Number 1, Page No. 83 – 86.

6. Nagarajan. P. S, , October - December 2012, Sustainable Development in E- Commerce

through Digital Rights Management, International Journal of Applied services
Marketing Perspectives, Vol. 1, Number 2, ISSN.No.2279-0977, Page No. 167 – 169.

7. Nagarajan P.S,, October - December 2012, Multi Dimensions of Unit Linked Insurance
Policies: A Theoretical Perspective, International Journal of Applied Financial
Management Perspectives, Vol. 1, Number 2, ISSN.No.2279-0896, Page No. 176 –
179.
8. Nagarajan. P. S, May 2013 Mobile Application :A Key for Entrepreneurial
Enhancement : Global Research Analysis, Vol2, Issue.5, ISSN No.2277-8160, pp.62-
63.

9. Nagarajan P. S., January – June 2011, Empirical Study on Customer Preference

Towards Organized Retail Outlets – Management Innovator, Vol. 4, No.1,
ISSN.No.0974-6749, Page No. 27 – 39.

10. Nagarajan. P. S, November 2012, Emerging trends of Green Marketing: An Indian

Perspective’, Asian Academic Research Journal of Social science and Humanities, Vol
No.1, Issue 5, ISSN.No.2278-859X, Pg No.212-220 Page No: 41 – 49.

11. Nagarajan. P. S, December 2012, Women Life Insurance: Sustainable Development of

Women Community, Asian Academic Research Journal of Social science and
Humanities, Vol No.1, Issue 6, ISSN.No.2278-859X, Pg No.212-220. Page No: 71 – 76.

12. Nagarajan. P. S, July 2013, Attitude towards Public service advertisement among rural
youth in chengalpat taluk – kanchipuram district, Global Research Analysis, Vol.2,
Issue.7, ISSN No.2277-8160, Page No. 38 - 40.

13. Nagarajan P. S., November – December 2014, Social Networks and co-creation,
International Journal of Sales and Marketing Management Research and
development, Vol. 4, Issue 6, ISSN No.2249-6939, Pg. No. 49 – 54.

14. Nagarajan P. S., January 2015.The Need for carving three zones in Opthalmic Private
practice, Asian Academic Research Journal of Social Science and Humanities, Vol. 4,
Issue 31, ISSN No.2278-859X, Pg No.212-220,.

15. Nagarajan. P. S, March 2015 Mis selling – An impediment to the growth of Life
Insurance, Asian Academic Research Journal of Social Science and Humanities, Vol.1,
Issue 33, ISSN No.2278-859X, Pg No.212-220,. Page No. 355 – 386.

16. Nagarajan P. S., July 2015Digital Banking in India: A Customer Perspective, Asian
Academic Research Journal of Social Science and Humanities, Vol.2, Issue 2, ISSN
No.2278-859, Pg No.212-220,. Page No. 212 – 220.

17. Nagarajan P. S. , August 2015. A., Complacent Sustainability of Corporate Social

Responsibility for Training and Development of select company in India, International
 Journal of Advanced Research in Management and Social Sciences, Vol.4, Issue 8,
ISSN No.2278-6236, Page No. 234 – 240.

18. Nagarajan P. S., Impact of Kids’ January 2016 Advertisement on Children and their
influence on Purchasing Behaviour in Family, Asian Academic Research Journal of
Social Science and Humanities, Vol.3, Issue 1, ISSN No.2278-859,. Page No. 60 –68.

19. R, Nagarajan P. S., February 2016Corporate Social Responsibility initiatives in Banking

Sector, International Journal of Multidisciplinary Researches, Vol.2, Special Issue 7,
ISSN No.2349-8684,. Page No.42 –45.

20. Nagarajan P. S., March 2016 A Study on Women Entrepreneurs in Karaikudi Region
– with reference to small and medium enterprises, International Journal of Arts
Science and Humanities, Vol.3, Special Issue 1, ISSN No.2321-788X,. Page No.108 –
110.