Danielle Masi

1713 Monument Street, Philadelphia, PA 19121 610-639-8330 d.masi@temple.edu www.daniellemasi.com www.linkedin.com/in/daniellemasi

Education:

Temple University, Philadelphia, PA Bachelor of Arts in Advertising, expected May 2012

Scholarship Philly Ad Club Phillys Future Scholarship Recipient, 2011 and Awards: Fred Farrar Award, 2011 Philadelphia Club of Advertising Women Scholarship Recipient, 2010 2011 Temple University Honors Program, 2008 Present Deans List, 2008 Present Advertising Experience: Brownstein Group, Philadelphia, PA Copywriting Intern, May 2011 August 2011 Wrote print, web and social media copy for a variety of clients, including IKEA, Berkadia and Philadelphia Business Journal. National Student Advertising Competition (NSAC), Philadelphia, PA Participant/Copywriter, September 2011 Present Assist in the research, development and creative execution of an advertising campaign for Nissan, on a team of sixteen students. Temple Ad Club (TAC), Philadelphia, PA President, May 2011 Present Plan yearly objectives and organize weekly meetings for an organization of 105 members. Maintain TACs relationship with Temple University and the Philly Ad Club. Public Relations Coordinator, May 2010 May 2011 Reached out to advertising professionals in the city of Philadelphia to organize speakers, agency tours and socials. Organized tours of Ogilvy & Mather and Big Spaceship in New York. Temple University Honors Program, Philadelphia, PA Public Relations and Writing Intern, January 2010 May 2010 Developed and executed a creative campaign to generate interest for new and existing honors classes, which generated a 10% increase in Honors course registration. Created and maintained Honors Twitter and Facebook pages. Leadership Experience: Office of Admissions, Temple University, Philadelphia, PA Owl Ambassador (Tour Guide), March 2010 - Present Organize and lead tours each week for prospective students and their families. Manage student information, follow up with prospective students and answer admissions related questions. Owl Coordinator, January 2011 Present Oversee other Owl Ambassadors to ensure productivity and efficiency. Train newly hired Owl Ambassadors. Insomnia Theater, February 2010 January 2011 Habitat for Humanity, December 2008 May 2010 Microsoft Word, Excel and PowerPoint, Final Cut, working knowledge of Photoshop

Activities: Skills: