03-Writing A Cold Email Opener

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Cold Email Openers

Goals:

- Sell the open


- Show the prospect it’s personalized (even though it isn’t)
- Make it relevant to them

Examples:

Quick question

Hey Christian,

“Was searching for the top car dealerships in Tampa and came across Christian’s Autobody’s
website - you have some great reviews!”

“Was doing some shopping for my cousin’s baby shower and came across COMPANY's
website - love the products!”

“As the founder of a lawn care company, I bet you’re always looking to make sure your
employees do a great landscaping job.”

“Noticed you’re a key player at Christian’s Software - I imagine you’re looking for ways to book
more product demos for your sales reps.”

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