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EMBA1
EMBA1
EMBA1
Reg:2209000278
LU FENGZHEN Abigail
Reg:2305001582
Reg: 2305001610
Abstract
This paper examines the metrics and determinants of bank performance, seeks to
determine the importance of metrics in explaining the bank’s performance and give
recommendations for any of the less performing banks located in Rwanda.The study
location was at the University of Kigali.The research and data collected were through
online consulting, participant observation and case studies.
Introduction
Definition and background: A bank is a financial institution licensed to receive
deposits and make loans. It may also provide financial services such as wealth
management, currency exchange, and safe deposit boxes. Overall, banks play a vital
role in the economy by mobilizing savings, providing credit, facilitating transactions,
managing risks, and supporting economic activities.
There are several different kinds of banks in Rwanda, including commercial banks
such as Guaranty Trust Bank,Bank of Kigali,I&M Bank,Equity Bank Rwanda
Limited,Ecobank Rwanda,BPRBank, Acess Bank and NCBA Bank,microfinance
banks such as AB Bank and Unguka Bank, development banks such as Development
Bank of Rwanda and cooperative banks such as Zigama CSS and Co-operative Bank
Rwanda.
Note: The above charts use two key elements which are profitability and asset quality
to indicate the bank performance in Rwanda in 2022.
Executive Master of Business Administration, July 15, 2023
References
Aliata, V. L., Odondo, A. J., Aila, F. O., Ojera, P. B., Abong’o, B. E., & Odera, O.
(2012). Influence of promotional strategies on banks
performance. International Journal of Business, Humanities and Technology, 2(5),
169-178.
Influence of Promotional Strategies on Banks Performance Victor Lusala Aliata
Department of Marketing and Management Maseno University Maseno, Kenya
Rwanda bank financial report 2022
Executive Master of Business Administration, July 15, 2023