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Busn 7 7th Edition Kelly Test Bank
Busn 7 7th Edition Kelly Test Bank
1. Marketing is the processes of delivering and exchanging offerings that have value for customers, clients, partners,
and society at large.
a. True
b. False
ANSWER: True
DIFFICULTY: Difficulty: Easy
LEARNING OBJECTIVES: BUSN.KELL.15.11.01
NATIONAL STANDARDS: United States - BUSPROG: Analytic
TOPICS: A-Head: Marketing: Getting Value by Giving Value
KEYWORDS: Bloom's: Knowledge
ANSWER: True
DIFFICULTY: Difficulty: Easy
LEARNING OBJECTIVES: BUSN.KELL.15.11.01
NATIONAL STANDARDS: United States - BUSPROG: Analytic
TOPICS: A-Head: Marketing: Getting Value by Giving Value
KEYWORDS: Bloom's: Knowledge
3. Form utility satisfies wants by smoothly transferring ownership of goods and services from seller to buyer.
a. True
b. False
ANSWER: False
DIFFICULTY: Difficulty: Easy
LEARNING OBJECTIVES: BUSN.KELL.15.11.01
NATIONAL STANDARDS: United States - BUSPROG: Analytic
TOPICS: A-Head: Marketing: Getting Value by Giving Value
KEYWORDS: Bloom's: Knowledge
4. Ownership utility satisfies wants by providing goods and services at a convenient place for customers.
a. True
b. False
ANSWER: False
DIFFICULTY: Difficulty: Easy
LEARNING OBJECTIVES: BUSN.KELL.15.11.01
NATIONAL STANDARDS: United States - BUSPROG: Analytic
TOPICS: A-Head: Marketing: Getting Value by Giving Value
KEYWORDS: Bloom's: Knowledge
5. Siliconia Bank locates its ATMs in large grocery stores to provide customers with easy access to banking services.
This scenario exemplifies the use of form utility.
a. True
b. False
ANSWER: False
DIFFICULTY: Difficulty: Moderate
LEARNING OBJECTIVES: BUSN.KELL.15.11.01
NATIONAL STANDARDS: United States - BUSPROG: Analytic
TOPICS: A-Head: Marketing: Getting Value by Giving Value
KEYWORDS: Bloom's: Application
6. According to the American Marketing Association, marketing provides offerings that have value only for an
organization's customers.
a. True
b. False
ANSWER: False
DIFFICULTY: Difficulty: Easy
LEARNING OBJECTIVES: BUSN.KELL.15.11.01
NATIONAL STANDARDS: United States - BUSPROG: Analytic
TOPICS: A-Head: Marketing: Getting Value by Giving Value
KEYWORDS: Bloom's: Comprehension
7. Ideas such as "Don't drink and drive" and "Recycle" are examples of form marketing.
a. True
b. False
ANSWER: False
DIFFICULTY: Difficulty: Moderate
LEARNING OBJECTIVES: BUSN.KELL.15.11.01
NATIONAL STANDARDS: United States - BUSPROG: Analytic
TOPICS: A-Head: Marketing: Getting Value by Giving Value
B-Head: The Scope of Marketing: It's Everywhere!
KEYWORDS: Bloom's: Application
8. Stray Rescue is a nonprofit organization. Since the organization is not profit driven, it has no need to focus on
marketing.
a. True
b. False
ANSWER: False
DIFFICULTY: Difficulty: Moderate
LEARNING OBJECTIVES: BUSN.KELL.15.11.01
NATIONAL STANDARDS: United States - BUSPROG: Analytic
TOPICS: A-Head: Marketing: Getting Value by Giving Value
B-Head: The Scope of Marketing: It's Everywhere!
KEYWORDS: Bloom's: Application
9. Companies use event marketing when they sponsor sporting, cultural, or charitable events.
a. True
b. False
ANSWER: True
DIFFICULTY: Difficulty: Easy
LEARNING OBJECTIVES: BUSN.KELL.15.11.01
NATIONAL STANDARDS: United States - BUSPROG: Analytic
TOPICS: A-Head: Marketing: Getting Value by Giving Value
B-Head: The Scope of Marketing: It's Everywhere!
KEYWORDS: Bloom's: Knowledge
ANSWER: False
DIFFICULTY: Difficulty: Easy
LEARNING OBJECTIVES: BUSN.KELL.15.11.01
NATIONAL STANDARDS: United States - BUSPROG: Analytic
TOPICS: A-Head: Marketing: Getting Value by Giving Value
B-Head: The Scope of Marketing: It's Everywhere!
KEYWORDS: Bloom's: Knowledge
11. Escribo Marketing LLC. holds annual blood donation camps and conducts other similar charitable events in
educational institutions. This is an example of people marketing.
a. True
b. False
ANSWER: False
DIFFICULTY: Difficulty: Moderate
LEARNING OBJECTIVES: BUSN.KELL.15.11.01
NATIONAL STANDARDS: United States - BUSPROG: Analytic
TOPICS: A-Head: Marketing: Getting Value by Giving Value
B-Head: The Scope of Marketing: It's Everywhere!
KEYWORDS: Bloom's: Application
12. The production era of marketing focused on finding ways to stimulate more demand for the company’s output.
a. True
b. False
ANSWER: False
DIFFICULTY: Difficulty: Easy
LEARNING OBJECTIVES: BUSN.KELL.15.11.01
NATIONAL STANDARDS: United States - BUSPROG: Analytic
TOPICS: A-Head: Marketing: Getting Value by Giving Value
B-Head: The Evolution of Marketing: From the Product to the Customer
KEYWORDS: Bloom's: Comprehension
13. The marketing concept was a business philosophy that arose in the era of mass production when it became
necessary for firms to use “hard sell” techniques to convince customers to buy products that they didn’t really
want.
a. True
b. False
ANSWER: False
DIFFICULTY: Difficulty: Easy
LEARNING OBJECTIVES: BUSN.KELL.15.11.01
NATIONAL STANDARDS: United States - BUSPROG: Analytic
TOPICS: A-Head: Marketing: Getting Value by Giving Value
B-Head: The Evolution of Marketing: From the Product to the Customer
KEYWORDS: Bloom's: Comprehension
14. In the selling era, consumers didn't have the overwhelming number of choices that are available now. Hence, most
products were purchased as soon as they were produced and distributed to consumers.
a. True
b. False
ANSWER: False
DIFFICULTY: Difficulty: Easy
LEARNING OBJECTIVES: BUSN.KELL.15.11.01
NATIONAL STANDARDS: United States - BUSPROG: Analytic
TOPICS: A-Head: Marketing: Getting Value by Giving Value
B-Head: The Evolution of Marketing: From the Product to the Customer
KEYWORDS: Bloom's: Comprehension
15. The marketing concept holds that delivering unmatched value to customers is the only effective way to achieve
long-term profitability.
a. True
b. False
ANSWER: True
DIFFICULTY: Difficulty: Easy
LEARNING OBJECTIVES: BUSN.KELL.15.11.01
NATIONAL STANDARDS: United States - BUSPROG: Analytic
TOPICS: A-Head: Marketing: Getting Value by Giving Value
B-Head: The Evolution of Marketing: From the Product to the Customer
KEYWORDS: Bloom's: Knowledge
16. In today’s relationship era of marketing, the emphasis is on finding ways to quickly reach new customers as it
proves to be more cost-effective than retaining current customers.
a. True
b. False
ANSWER: False
DIFFICULTY: Difficulty: Easy
LEARNING OBJECTIVES: BUSN.KELL.15.11.01
NATIONAL STANDARDS: United States - BUSPROG: Analytic
TOPICS: A-Head: Marketing: Getting Value by Giving Value
B-Head: The Evolution of Marketing: From the Product to the Customer
KEYWORDS: Bloom's: Comprehension
17. Walt owns a local chain of auto repair shops in Northern Virginia. He tries to go the extra mile in pleasing his
customers with comfortable and attractive waiting rooms, friendly service, and an exceptional warranty on all repair
work. Walt’s approach is consistent with the marketing concept.
a. True
b. False
ANSWER: True
DIFFICULTY: Difficulty: Moderate
LEARNING OBJECTIVES: BUSN.KELL.15.11.01
NATIONAL STANDARDS: United States - BUSPROG: Analytic
TOPICS: A-Head: Marketing: Getting Value by Giving Value
B-Head: The Evolution of Marketing: From the Product to the Customer
KEYWORDS: Bloom's: Application
18. Customer relationship management is the ongoing process of acquiring, maintaining, and growing profitable
relationships by delivering unmatched value.
a. True
b. False
ANSWER: True
DIFFICULTY: Difficulty: Easy
LEARNING OBJECTIVES: BUSN.KELL.15.11.02
NATIONAL STANDARDS: United States - BUSPROG: Analytic
TOPICS: A-Head: The Customer: Front and Center
B-Head: Customer Relationship Management (CRM)
KEYWORDS: Bloom's: Knowledge
19. A business offers value when customers judge that its products deliver a better relationship between benefits and
costs than its competitors’ products.
a. True
b. False
ANSWER: True
DIFFICULTY: Difficulty: Easy
LEARNING OBJECTIVES: BUSN.KELL.15.11.02
NATIONAL STANDARDS: United States - BUSPROG: Analytic
TOPICS: A-Head: The Customer: Front and Center
B-Head: Customer Relationship Management (CRM)
KEYWORDS: Bloom's: Knowledge
Now ready, 8vo., cloth lettered, with 315 Woodcuts, price 15s.,
The First Volume of
TURNING AND MECHANICAL MANIPULATION. By CHARLES
HOLTZAPFFEL, Associate of the Institution of Civil Engineers. The
work, which will be completed in Five Vols., is intended as a work of
General Reference and Practical Instruction on the Lathe and the
various Mechanical pursuits followed by Amateurs.
Each volume may be purchased separately, and will form a distinct
treatise on the branch to which it is appropriated. Vol. I. treats of
materials from the vegetable, animal, and mineral kingdoms; their
uses in the mechanical arts; modes of severally preparing, working,
and joining the materials; with the practical description of a variety of
processes, which do not generally require the use of tools with
cutting edges.—Vol. II. (to be published in April, 1843) will treat of
cutting tools and abrasive processes.—Vol. III., the complete
practice of hand or simple turning.—Vol. IV., practice of ornamental
or complex turning.—Vol. V., practice of amateur engineering.
Published by Holtzapffel & Co., 64, Charing Cross, and 127, Long
Acre, London, and to be had of all booksellers.
Prospectuses free by post.
Just published, complete in 1 vol. price 2l. 10s. and in Parts at 5s.
each,
AN ENCYCLOPÆDIA of TREES and SHRUBS; being the
Arboretum et Fruticetum Britannicum abridged, for the use of
Nurserymen, Gardeners, and Foresters.
The abridgment of the Arboretum et Fruticetum Britannicum
contains:—
1. Characters and short popular descriptions of all the species and
varieties of hardy trees and shrubs now in British gardens, with
directions for their culture; including the soil most suitable for them,
their propagation, and their uses in the arts, and more especially in
landscape-gardening and profitable planting.
2. Engravings of all the species which are described, to one and
the same scale, of which a figure, 1, a beautiful new species of
Cytisus (Cytisus Weldenii), and fig. 2, a species of pine from Mexico
(Pinus Teocotes), are here given as specimens.
3. The scientific names and scientific synonymes of all the
species, and their popular names in the languages of the different
countries where they are indigenous or cultivated.
4. An alphabetical index to all the species and varieties, with their
synonymes.
5. A tabular analysis of the leaves, by which the name of any
species of tree or shrub described in the work may, in general, be
discovered, from a small portion of a shoot with the leaves on.
6. Specific characters, descriptions, and figures of some species,
more particularly of pines, firs, and oaks, which were not in the
country in 1838, when the large work was completed.
7. An analysis of the commoner trees and shrubs of Britain, with
reference to their uses in plantations, useful or ornamental, their
adaptation for particular soils and situations, their flowers and time of
flowering, &c. &c.
In a word, though this abridgment does not include all the
interesting and useful information on the natural history of trees
which will be found in the larger work, or any of the portraits of entire
trees which constitute so distinguished a feature in it, yet it contains
all that is necessary to enable the reader to discover the names of
the different species, and to ascertain their culture, propagation, and
uses in Britain; in short, all that is essential for the nurseryman,
gardener, and forester.