Presented by: Jafar Sadik

Data-driven decision-making
Data-driven decision-making is an approach to making informed choices based on
data analysis and interpretation. It involves collecting, analyzing, and interpreting
relevant data to guide strategic and operational decisions. Here's a breakdown of
key concepts and steps involved in data-driven decision-making:

Data Analysis:
● Use statistical and analytical tools to process
and analyze the collected data.
● Identify patterns, trends, correlations, and
insights within the data.
Data Visualization:
● Present the findings in a visually accessible
format, such as charts, graphs, or dashboards.
Visualization makes it easier for stakeholders to
understand complex data.
Ex:
Prashant Kishor -political consultant and tactician
House wife + Saving / Covid Waves
openai.com is nearing one billion unique visitors per month.
DDDM real example
Red Roof Inn — Using data to optimize marketing & boost revenues.
Red Roof Inn is an American economy hotel chain in the United States
The chain of hotels realized that they could use flight cancellation data to increase bookings and grow their revenues. They
discovered the average flight cancellation rates were around 3% (based on publicly available data) and 90,000 passengers
got stranded daily. They combined weather reports and flight cancellation data to identify and grab marketing
opportunities.

Netflix – Using data to create viral content & web series.

They analyzed over 30 million plays, 4 million subscriber ratings, and 3 million searches before deciding to produce these
successful series.

Google – Utilizing people analytics for a better workplace

Uber – Providing faster rides using data. analyzes historical data about the most popular locations,
number of ride requests, trips taken by a driver, as well as the time and day of the different trips.
Data Analyst / Data Science

Data Analyst can offer actionable insights that will improve operations, increase revenue, and
help the business run more smoothly. This process often involves using data visualization
tools, working with computer programming languages, and running various types of analyses.

Learning data science is comparable to data analytics in that both rely on training in computer
programming languages such as Python and SQL as well as a solid foundation in Microsoft
Excel.

● Environmental Science: Climate Change Modeling
● Education: Personalized Learning
● Human Resources: Talent Acquisition and Retention
● Telecommunications: Network Optimization
● Crime Prevention: Predictive Policing
● Agriculture: Precision Farming - weather pattern
● Social Media: Sentiment Analysis / targeted Ads
●
Jobs in Kuwait related to Data Science
Microsoft Office
Microsoft Office is a suite of productivity software applications developed by
Microsoft. It includes a variety of programs that are commonly used in both personal
and professional settings. The main components of Microsoft Office typically include:

Word Excel PowerPoint Outlook

Team Access One Note

Microsoft Office
These applications are widely used in various industries and educational institutions for

● Document Creation
● Data Analysis
● Communication
● Collaboration

Microsoft Office is available for both Windows and macOS operating systems and is commonly
sold as a subscription service called Microsoft 365 (formerly known as Office 365), which
provides additional cloud-based features and updates.
Spreadsheet Software
There are several spreadsheet software applications available, each with its own features and
capabilities. Here are some of the popular spreadsheet software programs:

Microsoft Excel:
● Developed by Microsoft, Excel is one of the most widely used spreadsheet software. It is part of
the Microsoft Office suite and offers a comprehensive set of features for data analysis,
calculation, charting, and more.

Google Sheets:
● Google Sheets is a web-based spreadsheet application offered by Google. It allows for
collaborative editing in real-time and is accessible from any device with an internet connection.
Google Sheets is part of the Google Workspace suite.

Apple Numbers:
● Numbers is the spreadsheet software included in Apple's iWork suite. It is designed specifically for
macOS and iOS platforms and offers a user-friendly interface.
Data Analysis using Excel
Data analysis using Microsoft Excel involves using the various features and functions within
Excel to interpret, organize, and make sense of large sets of data. Excel is a powerful
spreadsheet program that provides a wide range of tools for performing tasks related to data
analysis. Here are some key aspects of data analysis using Microsoft Excel:

Data Import and Entry:

Excel allows you to enter data manually or import it from external sources like databases, text files, or
other spreadsheets.

Data Cleaning and Preparation:

Before analysis, it's crucial to clean and prepare the data. This involves removing duplicates, handling
missing values, and formatting data appropriately.

Formulas and Functions:

Excel offers a variety of built-in functions and formulas that can be used to perform calculations on data.
Common functions include SUM, AVERAGE, COUNT, and more complex statistical and mathematical
functions.
Data Analysis using Excel
Sorting and Filtering:
Excel enables users to sort data alphabetically or numerically and apply filters to focus on specific
subsets of the data.

Charts and Graphs:

Excel provides tools for creating various types of charts and graphs to visually represent data trends and
patterns, such as bar charts, line graphs, and pie charts.

PivotTables and PivotCharts:

PivotTables allow users to summarize and analyze data interactively. PivotCharts provide visual
representations of PivotTable data.

Conditional Formatting:
Conditional formatting allows users to highlight specific cells or ranges based on defined criteria, making
it easier to identify patterns or anomalies in the data.
Practical Application
House Wife:
● Monitor your monthly expenses
● plan your savings
Business and Finance:
● Budgeting and financial planning.
● Accounting and bookkeeping.
● Financial analysis and reporting.
● Cash flow management.
● Payroll processing.
Project Management:
● Task tracking and project planning.
● Gantt charts for project timelines.
● Resource management.
Education:
● Grading and grade tracking.
● Lesson planning and curriculum development.
● Student performance analysis.
Research:
● Data collection and organization.
● Analysis of research data.
● Graphs and charts for presenting findings.
Sales and Marketing:
● Sales tracking and reporting.
● Customer relationship management (CRM).
● Marketing campaign analysis.
● Lead tracking.
Practical Application
Human Resources: Real Estate:
● Employee scheduling. ● Property management and tracking.
● Attendance tracking. ● Financial modeling for real estate investments.
● Performance evaluations. ● Rent and expense tracking.
● HR analytics.
Nonprofit Organizations:
Inventory Management: ● Donor tracking and fundraising analysis.
● Stock tracking and inventory control. ● Budgeting and financial reporting.
● Order management. ● Program planning and evaluation.
● Demand forecasting.

Healthcare: Personal Use:

● Patient data management. ● Household budgeting.
● Healthcare budgeting and financial analysis. ● Meal planning and grocery lists.
● Appointment scheduling. ● Personal finance tracking.
● Event planning.
Course outline
✓ Introduction to Excel
✓ PivotTables
✓ Working with Worksheets
✓ Basic Data Analysis
✓ Data Entry and Formatting
✓ Introduction to Macros
✓ Basic Formulas and Functions
✓ Collaboration and Sharing
✓ Cell References / Managing Rows and
✓ Printing and Page Layout
Columns
✓ Tips and Tricks
✓ Data Sorting and Filtering

✓ Charts and Graphs We will work on a real world

project to understand tools well
✓ Data Validation
Thank You