Lunar International College

Undergraduate Program
Department of bussiness

Integrated marketing communication

Assignment type homemade assignment

Name EYOB BIRKU

Id 0024/12
 Homemade assignment

1. Discuss briefly factors influencing selection of an advertising agency

When choosing an advertising agency, several factors come into play.

1. Suitability: The agency should be suitable enough to meet the client’s needs.
It must be capable of creating attractive, convincing, interesting, effective, and
result-oriented sales messages.
2. Agency Infrastructure: A sound and established infrastructure is crucial. The
agency’s resources, technology, and processes should align with the
advertiser’s requirements.
3. Previous Track Record: A successful performance history matters. The
agency should have a track record of completing work on time and satisfying
clients.
4. Image of Agency: Reputation matters. An agency with a good public
image and positive industry standing is preferable.
5. Size and Adequacy of Staff: The agency’s size should be sufficient to handle
work promptly and effectively. Having a team of experts (copywriters, artists,
photographers, etc.) is essential.
6. Rate Charged: The agency’s pricing should be reasonable and within the
client’s budget.
2. Integrated Marketing Communication (IMC) is the concept under
which a company integrates and coordinates its communication tools to
deliver a clear, constant, and compelling message about the company and its
products.
3. Sales promotions is tool for marketing communication mix consists of

short-term incentives to encourage consumers to purchase a product or

service
4. Which one of marketing communication tools is successful to reach masses
that are geographically dispersed at low cost.
advertising

5. If Toyota company includes a free motor oil to customers when they buy a
brand Toyota car from the company, what type of sales promotion is used.
sales promotion strategy