NAME: MIRIAM ADEDEME ELORM.

INDEX NUMBER: 10276635.

COURSE: BUSINESS ANALYSIS, FINANCIAL POLICY, AND STRATEGY(BAAF405).

PROGRAMME: BSc IN ACCOUNTING AND FINANCE (GROUP 1)

INDIVIDUAL ASSIGNMENT.
QUESTION 1
Three individual or business desires to address social and environmental needs or problems that
society faces are;

• Affordable healthcare access:

Accessible and affordable healthcare is a critical social need in many parts of the world. Creating
a business focused on affordable healthcare services or innovative healthcare technology can
greatly impact society. By offering cost-effective healthcare solutions such as telemedicine and
generic pharmaceuticals, businesses can improve the overall well-being of communities and
contribute to a healthier population, resulting in a more productive labor force and reduce the
burden on public healthcare systems.

• Waste management and Recycling:

Waste management and recycling solutions are essential to combat the global waste crisis, which
has been a crucial issue in our various societies. Developing a business in waste management not
only addresses environmental concerns but also presents significant business opportunities. By
collecting, processing, and recycling waste materials, businesses can create jobs, reduce
pollution, conserve resources, and contribute to a cleaner environment which in the long run taps
into the growing green economy.

• Affordable and sustainable energy:

Renewable energy is a pressing need due to the increasing demand for power and the urgency to
mitigate climate change. Investing in renewable energy solutions, such as solar and wind power,
makes business sense as it addresses both economic and environmental concerns. Businesses can
generate revenue by providing sustainable energy sources to reduce reliance on fossil fuels, lower
carbon emissions contributing to reducing greenhouse gas emissions, promoting a cleaner
environment and provide affordable and clean energy to communities.
QUESTION 2
An assessment criterion to evaluate the business idea; ‘Affordable and Sustainable Energy’.

Market Demand and Potential: Evaluation of the size of the target market and the demand for the
proposed business idea, analysis of trends and forecasts related to the need to ensure a sustainable
market in the long term.

Feasibility and Viability: Assess the practicality and achievability of implementing the business
idea, consider available resources, technology, expertise, and regulatory compliance.

Social and Environmental Impact: Evaluate the potential positive impact the business idea can
have on society and the environment. Consider how the business addresses social needs or
environmental concerns identified earlier.

Financial Viability and Revenue Model: Assess the potential for profitability and sustainable
revenue generation. Consider the pricing strategy, revenue streams, and financial projections.

Innovation and Differentiation: Determine the level of innovation and uniqueness of the business
idea compared to existing solutions. Assess if the business offers a competitive advantage in
terms of features, technology, or service quality.

Operational Practicality: Evaluate the ease of managing and operating the business on a day-
today basis. Consider factors such as scalability, complexity, and potential operational
challenges.

Risk Analysis and Mitigation: Identify potential risks and challenges associated with the business
idea. Develop strategies to mitigate risks and ensure business continuity.

Alignment with Personal Values and Goals: Assess how well the business idea aligns with
personal values, mission, and long-term goals. Consider the passion and dedication you have for
the idea and its potential impact.
 QUESTION 3:

Business Model Canvas for Affordable and Sustainable Energy Solutions.

Customer Relationships:

Consultative approach for tailored solutions

Customer Segments:
Ongoing support and maintenance services
Residential households
Online and offline customer engagement
Commercial and industrial facilities
Value Propositions: Channels:
Governments and municipalities Clean and renewable Direct sales and marketing
energy sources
Partnerships with energy cooperatives
Cost-effective energy Online platforms and informational
solutions websites
Revenue Streams:
Environmental
Sale of renewable energy systems sustainability
Subscription or usage-based pricing Key Resources:
models
Solar panels, wind
Maintenance and service contracts turbines, energy storage
systems. Key Partnerships:
Key Activities:
Skilled installation and Renewable energy technology suppliers
Design and engineering of renewable
maintenance teams
energy systems Local authorities and energy regulators
Research and development
Installation, commissioning, and Financing institutions for potential
for technology
integration partnerships
advancements
Monitoring and maintenance of energy

Cost Structure:

Technology procurement and maintenance costs

Employee salaries and training

Marketing and promotional expenses

QUESTION 4
Mission, Vision and Values of the business idea: Affordable and Sustainable Energy.

MISSION STATEMENT
We exist to create superior value for all stakeholders by providing clean, affordable, eco-friendly
renewable energies and establish a robust renewable energy technologies to significantly reduce
the reliance on fossil fuels

VISION STATEMENT
To be the leading and best renewable energy source providers in the world and also be a key
player in the transition to sustainable and affordable energy.

CORE VALUES
• Integrity
• Driven to deliver
• Teamwork
• Innovation
• Ethically inclined
 BUSINESS PLAN

• EXCUTIVE SUMARY
The company's goal is to provide affordable and sustainable energy solutions by investing
in renewable sources like solar and wind power.
We see a market opportunity in addressing the increasing demand for power, mitigating
climate change, and creating economic value through environmentally conscious energy
solutions.
Our primary objective is to establish a robust renewable energy infrastructure that
significantly reduces reliance on fossil fuels. Additionally, we aim to foster economic
growth, reduce carbon emissions, and contribute to a cleaner environment.
Our target market includes industries, communities, and households looking for cost-
effective and eco-friendly energy alternatives.
We'll offer solar and wind power installations for businesses and residential areas,
focusing on affordability and potential incentives to encourage adoption.
Our marketing strategy involves positioning our company as a leader in affordable and
sustainable energy solutions through branding, digital marketing, partnerships, and
community engagement. Our operations plan includes developing a network of solar and
wind power installations.

• BUSINESS IDEA
Renewable energy is a pressing need due to the increasing demand for power and the
urgency to mitigate climate change.
Investing in renewable energy solutions, such as solar and wind power tend to address
both economic and environmental concerns. Businesses can generate revenue by
providing sustainable energy sources to reduce reliance on fossil fuels, lower carbon
emissions contributing to reducing greenhouse gas emissions, promoting a cleaner
environment and provide affordable and clean energy to communities contributing to a
greener future.
Our offerings are the Renewable energy solutions which is the provision of solar and wind
power installations for businesses and residential areas.
And also, competitive pricing models and potential incentives would be considered to
encourage adoption.
We tend to operate in an existing industry, hence, our business idea as a Red Ocean idea.

• OBJECTIVES
Mission Statement
We exist to create superior value for all stakeholders by providing clean, affordable, eco-friendly
renewable energies and establish a robust renewable energy technologies to significantly reduce
the reliance on fossil fuels.
Vision Statement
To be the leading and best renewable energy source providers in the world and also be a key
player in the transition to sustainable and affordable energy.

Core Values
o Integrity
o Driven to deliver
o Teamwork
o Innovation
o Ethically inclined

• MARKET AND MARKETING PLAN

Target Market: Industries, communities, and households seeking cost-effective and

eco-friendly energy alternatives.

Marketing Strategy;
o Branding: Positioning the company as a leader in affordable and sustainable
energy solutions.
o Promotion: Utilizing digital marketing, partnerships, and community engagement
to create awareness.
o Identifying competitors, assess market trends, and highlight the unique value
proposition.

• OPERATIONS PLAN
Infrastructure Development: Establish a network of solar and wind power installations.

Maintenance Services: Provide ongoing maintenance to ensure the efficiency and

longevity of installed systems.
• FINANCIAL PLAN
Revenue Streams: Income from renewable energy sales, maintenance services, and
potential government incentives.

Cost Structure: Initial infrastructure investment, operational expenses, marketing and

promotions costs, employees salaries and training.

• RISK ANALYSIS
Market Fluctuations: Mitigate risks associated with changes in renewable energy market
dynamics.

Regulatory Challenges: Stay informed and adaptable to evolving environmental

regulations.

• SUSTAINABBILITY AND SOCIAL IMPACT

Carbon Emission Reduction: Quantify the environmental impact of the business in
terms of reduced carbon emissions.

Community Engagement: Contribute to local communities by providing clean energy

solutions and creating job opportunities.

• BUDGET
Start-up capital: GH₵500millon
Revenue stream projections: GH₵20millon annually