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    Investment Stack Design 1686479717

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    The Hustle Fund chose to build a bespoke tech stack rather than use off-the-shelf software due to their entrepreneurial nature, small initial fund size, and need to automate high deal volumes. Their stack includes Airtable as the central database, Zapier to connect apps and automate workflows, Pipedrive for communications, and Process Street to standardize investment processes. This custom stack allows them to efficiently manage information and scale their operations as a high-volume VC firm.

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    Investment Stack Design 1686479717

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    v7qksq5bzg
    11 views17 pages
    The Hustle Fund chose to build a bespoke tech stack rather than use off-the-shelf software due to their entrepreneurial nature, small initial fund size, and need to automate high deal volumes. Their stack includes Airtable as the central database, Zapier to connect apps and automate workflows, Pipedrive for communications, and Process Street to standardize investment processes. This custom stack allows them to efficiently manage information and scale their operations as a high-volume VC firm.

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    The Hustle Fund chose to build a bespoke tech stack rather than use off-the-shelf software due to their entrepreneurial nature, small initial fund size, and need to automate high deal volumes. Their stack includes Airtable as the central database, Zapier to connect apps and automate workflows, Pipedrive for communications, and Process Street to standardize investment processes. This custom stack allows them to efficiently manage information and scale their operations as a high-volume VC firm.

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    © All Rights Reserved
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    11 views17 pages

    Investment Stack Design 1686479717

    Uploaded by

    v7qksq5bzg
    The Hustle Fund chose to build a bespoke tech stack rather than use off-the-shelf software due to their entrepreneurial nature, small initial fund size, and need to automate high deal volumes. Their stack includes Airtable as the central database, Zapier to connect apps and automate workflows, Pipedrive for communications, and Process Street to standardize investment processes. This custom stack allows them to efficiently manage information and scale their operations as a high-volume VC firm.

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    of 17

    Investment Stack Design: Inside

    Hustle Fund’s Data-Driven VC Journey

    VC Tech Stack Approaches


    When it comes to building your VC tech stack, there are two
    available, as seen above. The choice of which approach to take will
    depend on preference and requirements. Some factors include:
    How unique are the features you require?
    How much do you want to pay?
    What resources do you have to run your platform?
    The Hustle Approach
    When designing the platform, we went with the
    bespoke approach from day 1. A couple of
    factors went into our decision:
    Who we are: our partners are entrepreneurs
    at heart — the desire to stay lean, learn and
    iterate is in their DNA
    How we started: as a small fund ($11m), we
    didn’t have much money to spend on big-
    time software
    How we invest: we see a lot of deals and
    write a lot of checks. Without the ability to
    automate what we do, the only way to scale
    is by adding salaries
    In short, we are a high-volume firm:
    we see many deals and write many
    checks.
    The high volume presents a core
    challenge in balancing efficiency and
    effectiveness in getting, synthesizing,
    and acting on information when
    investing and supporting our portfolio
    companies.
    We believe a bespoke platform is the
    best approach to tackle this challenge.
    Our Tech Stack: App Overview
    Our Tech Stack: Investment
    Stack Design
    DB: Airtable — as our central source of truth
    for information about all investing entities
    (companies, investments, etc.) and
    operations info (actors, status, actions, etc.)
    Glue: Zapier — to connect our apps, run our
    logic, and execute predefined events via
    triggers
    UIs:
    Airtable: to view information about
    deals and investments & intake data
    Pipedrive: to author and review
    communication
    Process street: as our investment
    execution workflow (central/standard
    data intake + event orchestration)
    Our Tech Stack: Investment
    Stack App Breakdown

    Database: Airtable
    CRM: Pipedrive
    Workflow Tool: Process Street
    Portfolio Management: Carta
    Founder Community, Comms &
    Knowledge Base: Circle
    E-Signature Platform: DocuSign
    Collaboration and Notes:
    Notion
    Reporting and Analytics:
    Tableau
    Form Tool: Typeform
    Automation Tool: Zapier
    Source: Andre Retterath & Will
    Bricker from Hustle Fund

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