The document discusses the rise of digital platforms and social media over the past decade which has led print media to struggle to remain relevant, particularly in advertising. While social media platforms like Facebook, Instagram, Twitter, and LinkedIn have garnered billions of users globally and provide benefits for businesses to attract customers, print media still maintains a certain prestige due to the standards required for publication and limited space forcing a focus on top stories. The document questions if print media can truly be considered obsolete.
The document discusses the rise of digital platforms and social media over the past decade which has led print media to struggle to remain relevant, particularly in advertising. While social media platforms like Facebook, Instagram, Twitter, and LinkedIn have garnered billions of users globally and provide benefits for businesses to attract customers, print media still maintains a certain prestige due to the standards required for publication and limited space forcing a focus on top stories. The document questions if print media can truly be considered obsolete.
The document discusses the rise of digital platforms and social media over the past decade which has led print media to struggle to remain relevant, particularly in advertising. While social media platforms like Facebook, Instagram, Twitter, and LinkedIn have garnered billions of users globally and provide benefits for businesses to attract customers, print media still maintains a certain prestige due to the standards required for publication and limited space forcing a focus on top stories. The document questions if print media can truly be considered obsolete.
Over the past decade, a plethora of digital platforms have
materialised and quickly soared to success. There’s no
denying that print media aficionados have subsequently striven to cling onto their art form to a degree – particularly in the realm of advertising. Web marketing has largely become the norm nowadays, overshadowing many traditional methods as the world continues to nudge its way towards those shimmering digital pillars.
Social media is one such pillar that has garnered a significant
outreach, managing to seduce billions of people across the globe. Facebook, Instagram, Twitter, YouTube and LinkedIn remain among some of the most popular online channels right now, hosting millions of users each day. For businesses, these channels can be a hotspot for attracting the attention of consumers and reaping in hordes of new traffic.
Indeed, the birth of social media has brought with it plenty of
shiny new advantages to businesses in terms of their marketing strategies.Cost- effectiveness,Customisation,Performance traceability,Hashtags! Yes, the birth of the internet is wonderful, but can we really dismiss print media as completely obsolete?!! Print still holds a certain prestige: where virtually anyone can publish material online, newspapers and magazines require you to meet a certain standard to ‘make the cut’. Consider for a moment that blogs can potentially push out articles all day long; hard copy publications, on the other hand, are limited for space and will therefore only include those ‘top stories’.
by the way i haven’t written this myself but this is my research
on the oppression of social media and virtualisation that is leading to the extinction of the prestige of print media…………