Name: Ericka C.
De Claro can leverage their niche to establish a strong presence in the industry
Section: ARCH51S1
Executive Summary
The Arch + Eclaire Design Studio is a firm run by a sole architect
that will specialize on residential, commercial, and interior design field. The
firm will be acknowledged by people or clients for its uniqueness and
individuality, creating name in the architecture professional field. The
incorporation of technological advancements in design projects will keep
the firm’s status for a long time and retain its relevance as we live in a
continuously changing and dynamic society. Furthermore, the firm
believes that collaboration should be the center of every project given the
fact that it permits connection between the architect and the client, creating
a margin of safety and leaving no room for errors.
The firm’s target clients include homeowners, contractors,
developers, and the government as their expected demands are included
in the scope of the accepted projects of the company. The expected firm
profit in its first year is Php 1,000,000 which is anticipated to increase to
Php 7,000,000 on its third year in the business industry. The trials the firm
might have to address in the process of its establishment includes
determining the ideal site, developing the initial client network, and
elevating company name familiarity.
Company Mission
To present and deliver the country with designs, plans, and
ideas that are human-centric and revolve around people's needs while
integrating technological innovations, offering clients solutions that exceed
the mere satisfaction of their preferences but instead, surpass their
expectations.
Company Analysis
The Arch + Eclaire Design Studio is a firm that translates clients'
visions into reality, enabling them to engage in idea exchange and
conceptual interchange, elevating design aesthetics and quality. The firm
focuses on and specializes in the requests of the targeted clients which
include residential, commercial, and interior design projects incorporating
technological advancements, allowing modern trends that pique clients'
interests in order to ensure the longevity of the design.
Company Profile
The establishment of the firm will be situated in Makati City,
within the metropolitan area of Metro Manila. This location has been
chosen strategically due to its wide-reaching extent, providing significant
opportunities for emerging businesses. Furthermore, Makati is renowned
for its status as a highly urbanized area, characterized by the presence of
towering structures throughout its landscape.
The proprietorship of the corporation will be granted to the
principal architect and primary investor, Ar. Ericka C. De Claro. Ar. De
Claro holds a degree in Bachelor of Science in Architecture from the
Technological Institute of the Philippines – Quezon City and has
successfully passed the Architecture Licensure Examination, equipping
her with the necessary edge for the role.
Industry Analysis
The Arch + Eclaire Design Studio is a firm competing in the
architecture and design field which has been a growing sector for years.
Having this in mind, the firm aims to develop a distinction to ensure growth
which includes several key trends such as technology integration and
sustainability. Although there are issues that the firm might have to
address like determining the ideal site, developing the initial client network,
and elevating company name familiarity, the Arch + Eclaire Design Studio
attracting more clients to serve.
Competitive Analysis
The Arch + Eclaire Design Studio has an edge over its
competitors in terms of style and service. The firm utilizes contemporary
methods and approaches to keep up with the current society and to ensure
an edge over the rapid growth of architectural firm competitors. In addition,
the firm’s principle of valuing clients above all offers a marketing
advantage given the fact that consumers relish receiving quality service.
In spite of that, the firm must still pay attention to other competitors existing
in the market. Consequently, the Arch + Eclaire Design Studio can
consistently generate new ideas that could establish the identity and
uniqueness of the firm.
Management Team
Arch + Eclaire Design Studio's management team, helmed by
sole proprietor, Ar. Ericka C. De Claro, boasts a cohesive lineup including
Creative Director, Ar. Luo Yi and Operations Manager Ar. Ashley Luca,
who collectively drives the firm's vision. Remarkable achievements span
successful project deliveries, strategic design innovations, and
streamlined operations overseen by Ar. Jacob Moreno. Anchored by their
expertise, Arch + Eclaire Design Studio is steadfastly progressing in the
design field.
Marketing Plan Outline
The Arch + Eclaire Design Studio will target clients that need
the service offered by the firm such as homeowners, contractors,
developers, and the government in both domestic and international
markets. Despite the fact that the firm endeavors to cater to a wide array
of clientele, the primary focus of the Arch + Eclaire Design Studio on its
onset operational phase will be directed towards the portion of the
customers with the highest number.
Financial Plan
Arch + Eclaire Design Studio's financial plan foresees a 12%
yearly revenue increase, with expected growth in value detailed in the
following table. Allocated investments in technology, staff development,
and marketing ensure the studio's financial health aligns with its design
excellence.
Year Income Expenses Net Profit
2023 Php 600,000.00 Php 400,000.00 Php 200,000.00
2024 Php 672,000.00 Php 450,000.00 Php 222,000.00
2025 Php 752,640.00 Php 500,000.00 Php 252,640.00
Operations Plan
The Arch + Eclaire Design Studio aims to lead the industry by
delivering top-tier service to clients and contributing to the betterment of
the community and nation. This pursuit is fortified by the dedication to
efficient project coordination, imaginative design integration, team
cultivation, and embracing a customer-centric ethos. In parallel with the
commitment to team development, the firm will propose and implement
comprehensive training programs and workshops, designed to catalyze
not only the company's growth but also the individual potential of the team
members. Furthermore, the firm will prioritize keeping all software
applications up to date to remain aligned with evolving societal
preferences.