Basic information

1. Description of the company

What is the goal of your company?
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What are you trying to achieve?

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What problem are you trying to solve?

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2. Product
What is your core business product / service?
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3. Unique added value

What is your competitive advantage?
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What are your core values & What is the value you are giving to your
users?
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Why are you different than other IT product leasing service & why should
they choose you over others?
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4. Competitors
Who are your relevant competitors (in denmark, or outside)?
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5. Target audience
Primary target audience, their characteristics, habits, descriptions of their
behaviour. How do they see your brand? (or you want them to see it)
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6. The objective
What is the project’s primary goal? What do you want to achieve by
making this project?
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7. Website
What to you want to communicate through your website?
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What are the absolute must have sections (values, FAQ….) on your website?
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8. KPI
What are your KPIs and how are you goind to measure them in the future?
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9. Call to action
What is the ultimate action/actions after visiting your website? What is the
next step for the user to do?
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10. Logo & Company name

Does you company name has some specific meaning?
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Does your logo have a meaning behind its visual style?
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Are you up for a logo redesign?
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11. Positioning of branding

What is your brand about? What are its characteristics?
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Do you have some brand guidelines (colors, typography etc.) to follow, or
can I create new one if necessary?
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Can you list few adjectives you want your website to be associated with.
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12. Icons & illustrations

Do you want custom illustrations or custom icons?
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13. Images
Do you already have some company images, photos of the apple products
you are going to be leasing etc.?
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14. Case studies

Do you already have some customer or case studies you want to put on
the website?
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15. Project timescale

When is the deadline/desired release for the project?
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