Case Study on ‘Havells India Limited’

To understand more about corporate social responsibility, we have picked up the

case study of a well-known Indian FMEG (Fast Moving Electrical Goods) brand.
Yes, we are talking about Havells India Limited which is recognized worldwide
for its excellent product quality and service.

About the Brand

Havells India Limited, a leading manufacturer of FMEG and power distribution

equipment, is a globally renowned Indian brand today.

The owner of the company, Qimat Rai Gupta, acquired a small electrical goods
company named Havells in the year 1971, under the QRG Group. He had a vision
of converting this small business into a superior electrical goods manufacturing
plant in India.

The brand, since then, saw several mergers and acquisitions to become a global
FMEG leader. In the year 2015, Havells successfully acquired a place in the
world’s top five lighting companies.

The company runs more than 500 exclusive brand showrooms across the globe,
under the name ‘Havells Galaxy’. It has also pioneered the doorstep service
concept in FMEG market facilitated through ‘Havells Connect’.

Vision

The company had a broad view of manufacturing high-quality products to attain

consumer satisfaction by adopting fair trade practices. The company’s vision
reads:
Mission

The mission of the company is well framed, including the key focus areas of the
brand. It highlights the company’s goals of ethically attaining its vision, becoming
a globally recognized brand, technological advancement, and establishing
strong public relations. The brand quotes its mission as:

Values

The company has proceeded with superior values and ethics as mentioned below:

Motto

The brand philosophy of Havells was to manufacture premium quality electrical

goods in India and selling it globally.
Moreover, the company’s eco-friendly approach, exploration of its highest
potential and consumer contentment strategy, made it stand out from its
competitors.

Havells India’s Mid-Day Meal Program

In the year 2004, Havells researched to find out the logic behind unavailability of
sufficient human resource for its Alwar Plant. It encountered the problems of
poverty, malnutrition and illiteracy in the region.

The study showed that children work in the farms instead of going to school, to
earn a living. It was a challenging task for the families of Alwar, Rajasthan to get
sufficient meals twice a day, which made them starve and malnourished. The
most affected of all were the children of this region.

Havells decided to deal with this situation by aiming at ‘Zero Hunger’ in the
Alwar region. The brand joined hands with the Rajasthan government to initiate
a mid-day meal program in various government schools of the district.

The food is prepared in the company’s state-of-the-art kitchen spread across 4

acres of area, engaging a workforce of 160 people. Havells made sure to give its
best by ensuring proper control over procurement of grocery, food preparation,
raw material storage and supply of prepared meals to schools.

The brand made sure that the diet chart approved by the government is strictly
followed and proper hygiene and food quality are maintained.

Havells initially served 1500 students of 5 schools, and later the number
increased to 60000 children studying in 693 schools in the Alwar district.

The principal idea behind this program was to motivate children to go to school
by providing them with a nutritious, hygienic and fresh food as an afternoon meal
daily. This initiative had met two primary CSR goals, i.e., child education and
malnutrition.

Impact of Havells MDM Program

The mid-day meal program brought a significant improvement in the conditions

of the people in Alwar. It improved the overall health of the children and thus,
transformed their lives by directing them towards a better future.

Let us now go through the other positive effects of this program:

Havells Other Corporate Social Responsibility Activities

The company came up with many different CSR activities to confront the various
social and environmental issues. Some of these are as follows: