Digital

Marketing
Course
 01. Digital Marketing

Course Overview:
This comprehensive digital marketing course is designed to
provide participants with a deep understanding of the key
concepts and strategies in the ever-evolving field of digital
marketing. Covering a wide range of topics, the course aims to
equip students with the skills and knowledge necessary to
thrive in the dynamic digital landscape.
02. Modules
Module 1: Introduction to Digital Marketing
Module 2: Website Planning and Development Module 3:
Search Engine Optimization (SEO)
Module 4: Search Engine Marketing (SEM) and Pay-Per-Click

Assessment (PPC) Advertising

Module 5: Social Media Marketing (SMM)
Module 6: Email Marketing
Weekly Quizzes and
Assignments Module 7: Content Marketing
Module 8: Influencer Marketing
Module 9: Analytics and Data-driven Decision Making
Prerequisites: Target Audience
Module 10: Mobile Marketing
Module 11: Emerging Trends and Technologies
Module 12: Capstone Project
03. Digital Marketing

Module 1 Introduction to
Digital Marketing
Introduction Understanding the Digital Marketing Landscape
to Digital Evolution of Digital Marketing Importance of
Digital Marketing in Today's Business
Marketing Environment Trends and Emerging Technologies
04. Digital Marketing

Module 2 Website Planning

and Development
Website Basics of Website Architecture User Experience
Planning and (UX) Design Principles Mobile Optimization
Content Management Systems (CMS) E-
Development commerce Platforms
05. Digital Marketing

Module 3 Search Engine

Optimization (SEO)
Search Engine Fundamentals of SEO On-Page Optimization
Optimization Techniques Off-Page Optimization Strategies SEO
Analytics and Reporting Local SEO and Google My
(SEO) Business
06. Digital Marketing

Module 4 Search Engine

Marketing (SEM) and
Pay-Per-Click (PPC)
Search Engine Advertising
Marketing Introduction to SEM and PPC Google Ads and Bing
(SEM) and Pay- Ads Campaign Setup and Management Ad
Copywriting and A/B Testing Budgeting and
Per-Click (PPC) Bidding Strategies
Advertising
07. Digital Marketing

Module 5 Social Media

Marketing (SMM)

Social Media
Overview of Social Media Platforms Developing a
Marketing Social Media Strategy Content Creation and
(SMM) Curation Social Media Advertising Analytics and
Performance Measurement
08. Digital Marketing

Module 6 Email Marketing

Email
Building and Managing Email Lists Designing
Marketing Effective Email Campaigns Email Automation
Analytics and Optimization
09. Digital Marketing

Module 7 Content Marketing

Content Creating Compelling Content Content

Marketing Distribution Strategies Content Calendar and
Planning Metrics and Measurement
10. Digital Marketing

Module 8 Influencer Marketing

Influencer Understanding Influencer Marketing Identifying

Marketing and Engaging Influencers Collaborations and
Partnerships Measuring Influencer Campaign
Effectiveness
11. Digital Marketing

Module 9 Analytics and Data-

driven Decision
Making
Analytics and
Data-driven Introduction to Digital Marketing Analytics Key
Metrics and KPIs Data Interpretation and
Decision Reporting A/B Testing and Optimization

Making
12. Digital Marketing

Module 10 Mobile Marketing

Mobile Mobile App Marketing Mobile Advertising

Marketing Responsive Design Location-Based Marketing
13. Digital Marketing

Module 11 Emerging Trends and

Technologies

Emerging Voice Search Optimization Artificial Intelligence

Trends and in Marketing Augmented Reality (AR) and Virtual
Reality (VR) Chatbots and Conversational
Technologies Marketing
14. Digital Marketing

Module 12 Capstone Project

Capstone Apply the knowledge gained throughout the

Project course to develop and implement a
comprehensive digital marketing campaign.
Receive feedback and guidance from industry
experts.
15.
Assessment
Weekly Quizzes and Assignments
Mid-term Project Final Capstone
Project
Prerequisites
No prior digital marketing experience
is required, but a basic
understanding of business concepts
and familiarity with the internet is
recommended.
Digital Marketing
Certification
Upon successful completion of the course and the
capstone project, participants will receive a Digital
Marketing Masterclass Certificate.
Target
Audience
Marketing Professionals Business Owners and
Entrepreneurs Recent Graduates Anyone Interested in
Pursuing a Career in Digital Marketing
Thank
You!
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Email :
info@infobytecomputers.com