Production

The Eras Tour was produced by Swift's in-house tour production company, Taylor Swift
Touring.[96] The Wall Street Journal reported, the tour is one of the most expensive and
"technically ambitious" productions of the 21st century.[97] Interior design magazine
Architectural Digest named the tour Swift's "most ambitious" set design and praised its
worldbuilding.[98] Ethan Tobman served as creative director and production designer.[1]

The production consists of smoke machines, light beams, confetti shooters, coordinated serial
lights, pyrotechnics, and hydraulic platforms.[99][100][101] The middle stage has mobile blocks
that elevate to form different platform shapes throughout the show.[102]

The Eras Tour staging is expansive, made of digital displays. It consists of three separate stages
connected by a broad ramp:[103] a main stage with a giant, curved widescreen;[104][105] a rhombic
middle stage;[102] and a rectangular stage that along with the ramp forms a T-shape at the middle
of the floor.[106] The stages feature various visuals and effects throughout the show.[107] The
tour's concept centers on worldbuilding, featuring a diverse set of props and performing styles
to convey the varying moods and aesthetics of Swift's albums.[108][106]

The staging is equipped with a "hyperactive" hydraulic platform,[101] with the main and middle
stages having mobile blocks that rise from the center to form platforms of different shapes.[102]
The tour's "massive" production is heavily inspired by Broadway theatre.[106][109][108] It was
described as a 4D cognitive experience,[104] featuring pyrotechnics, laser lights,[100] smoke
machines, fire cannons,[99] indoor fireworks, PixMob LED bracelets,[101] and image projection
technology,[103] such as projection mapping.[104]