Impact

"Taylor Swift keeps building the legend of her Eras Tour, week after week, city by city, making
every night so much longer, wilder, louder, more jubilant than it has to be. There's nothing in
history to compare. This is her best tour ever, by an absurd margin. It's a journey through her
past, starring all the different Taylors she's ever been, which means all the Taylors that you've
ever been."

Rob Sheffield, Rolling Stone[223]

The Eras Tour had an impact on the music industry, entertainment and beyond. It was described
as one of the most prominent cultural phenomena of the 21st century, [147][224][225] generating a
level of attention similar to the 1960s' Beatlemania.[226] The tour elevated the economy of its
stops by revitalizing local businesses and tourism,[227][228][163] attracted large crowds of
spectators outside stadiums,[229][230] dominated news cycles and social media,[231][232] inspired
tributes from governments and organizations.[233] Critics often described the Eras Tour as a
monocultural event demonstrating Swift's impact on popular culture.[225] The tour fueled an
increase in public consumption of her discography as well.[234] Swift's net worth, which was
$740 million before the tour began, was updated to $1.1 billion after the first 57 shows of the
tour; Swift became the first billionaire in history with music as the main source of
income.[235][236]