MEDIA AND

INFORMATION LITERACY

Prepared By: Hazel Ann Sanche

TODAY’S LESSON :
I. Media and Its Roles to Society
II. The Evolution of Media
a. Pre- Industrial Age (Before 1700s)
b. Industrial Age (1700s-1930s)
c. Electronic Age (1930s-1980’s)
d. Information Age (mid 1900s-2000s)
 MEDIA
This Photo by Unknown Author is licensed under CC BY

Channels or ways we use

to transmit or
communicate messages;
communication tools
 WHY IS MEDIA SO IMPORTANT?
Media fulfills several roles in society, including the
following:
a. entertaining and providing an outlet for the
imagination,
b. educating and informing
c. serving as a public forum for the discussion of
important issues, and
d. acting as a watchdog for government, business
and other institution
 THE EVOLUTION OF TRADITIONAL
TO NEW MEDIA

PRE-INDUSTRIAL INDUSTRIAL AGE Electronic Age Information Age

AGE(Before 1700s) (1700s-1980’s) (1930s-1980s) (mid 1900s-2000s)
PRE-INDUSTRIAL AGE
(Before 1700s)
People discovered
fire, developed
paper from plants,
and forged
weapons and tools
with stone, bronze,
copper and iron.
 Cave Paintings (35,000 BC)
Pictographs and petroglyphs
Papyrus in Egypt (2500 BC)
Clay Tablets in Mesopotamia (2400 BC)
Acta Diurna in Rome (130 BC)
Dibao in China (2nd Century)
Codex in the Mayan Region (5th Century)
Printing press using wood blocks (220 AD)
INDUSTRIAL AGE
(1700s-1930S)
People used the
power of steam,
developed
machine tools,
established iron
production, and the
manufacturing of
various products
Printing press for mass production
(19th century)
Newspaper Production (1600s)
London Gazette (1665)
Typewriter (1800)
Telegraph (1840s)
Telephone (1876)
Motion Pictures (1890)
Sound Films (1894)
Punch Cards (1890s-1930s)
ELECTRONIC AGE
(1930s-1980s)
The invention of
the transistor
ushered in the
electronic age.
People harnessed
the power of
transistors.
Transistor Radio (1950s)
Commercial Television (early to mid
1940s)
Large Electronic Computers (late 1940s
to early 1950s)
 EDSAC (1947) UNIVAC I (1951)
(Electronic Delay Storage (UNIVersal Automatic
Automatic Calculator) Computer 1)
Mainframe Computers (1960s)
Personal Computers (late 1960s)
Hewlett- Packard 9100A Apple I
Overhead Projectors (OHP) (late 1950s,
early 1960’s)
LCD Projectors (mid to late 1980s)
INFORMATION AGE
(MID 1900S-2000s)
The Internet
paved the way
for faster
communication
and the creation
of the social
network.
Web Browsers
WorldWide Web Mosaic Internet Explorer Opera (1996)
(1990) (1993) (1995)

Safari Firefox Google Chrome MS Edge

(2003) (2004) (2008) (2015)
Search Engines
 Yahoo Search
Google Search (1995)
Bing
(1997)
(2009)
 Blogging Sites
A process that implies creating articles, photos, and
other forms of content and publishing them on a
website.
Open Diary Blogger Live Journal
(1998) (1999) (1999)

Xanga
Wordpress
(2000)
(2003)
 Social Networks
a dedicated website or other application which enables users
to communicate with each other by posting information,
comments, messages, images, etc.
 (2002)
LinkedIn
MySpace
Six Degrees (2003)
(2003)
(1997)

Google Plus
(2004) (2004) (2011)
 Microblogging Sites

a short blog
post designed
for quick and
typically direct
audience
interactions.
 Tumblr
(2007)
Twitter Plurk
(2006) (2008)
 Photo and Video Sharing Websites

(2004) Vimeo Youtube Pinterest

(2004) (2005) (2009)

Instagram Snapchat Vine Tiktok

(2010) (2011) 2012 (2016)
Instant Messaging and Video
Conferencing
Yahoo Messenger Skype WhatsApp Viber WeChat
(1998) (2003) (2009) (2010) (2011)

Messenger (2011) Telegram Google Meet

(2011) (2013) (2017)
Portable Computers
 Tablet
Pocket PC
Laptop (2000)
(2000)
(1981)

Netbook
(2007)
Mobile Phones
Portable Phone Handset Colored - Display Camera Phone 3G Phone
(1983) (1991) (1995) (2000) (2003)

Touchscreen Phone Smart Phone

(2007) (2011)
Wearable Technology
Calculator Watch Walkman Smartwatch Wireless Earbuds
(1970s) (1979) (2004) (2015)
Cloud and Big Data
 iCloud
(2011)
OneDrive
(2007)

Dropbox
(2007)
Google Drive
(2012)