❏ Create Robots.txt file ❏ Use keywords in page titles ❏ Create Sitemap ❏ Use the right header tags (h1, h2) ❏ Move to HTTPS ❏ Optimize your meta description ❏ Use keywords in image alt tags ❏ Use schema markup 2. Page Speed ❏ Check site with mobile testing tool 7. User Experience ❏ Reduce bounce rate 3. Mobile Friendliness ❏ Increase CTR and dwell time ❏ Responsive design ❏ Large fonts ❏ Accessible, tappable content 8. Links ❏ No content hidden behind interstitials ❏ Inbound links ❏ Outbound links ❏ Internal links 4. Domain Age, URL and Authority ❏ Check domain and page authority 9. Social Signals ❏ Create social media profiles 5. Optimized Content ❏ Make it easy to share content ❏ Use LSI keywords ❏ Understand search intent ❏ Get the length right 10. Real Business Information ❏ Optimize for Answer Boxes ❏ Name, address, phone number ❏ Use video ❏ Accurate business listings ❏ Customer reviews ❏ Optimize for local search