PARRIS LAMPROPOULOS

BOTTOM LINE/HEALTH
(2003)

MR-13
Parris Lampropoulos
Bottom Line/Health 2003

Comments
We tested this magalog at a moment when Bottom
Line/Health’s direct mail was struggling – and it lifted net
response by 82%. We were able to quickly pyramid up to our
four largest mailings, ever, for this newsletter, which doubled
its circulation.
Other samples for same product: GH-6.

MR-13