COLLEGES OF ADVANCE TECHNOLOGY

AND MANAGEMENT OF THE PHILS. INC.

Provincial Rd, Saranay Dist, Guimba, Nueva Ecija

Communication Challenges Faced by Office Administration Students at Colleges of

Advance Technology and Management of the Philippines (CATMAN)

A Research Project Presented as a Partial Fulfilment of the Requirement in Purposive

Communication

by

Carl Allen David C. de Guzman

Rochelle S. Duldulao

Proponents

Joshua Antalan

Adviser

December XX, 2023

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COLLEGES OF ADVANCE TECHNOLOGY AND MANAGEMENT OF THE PHILS. (CATMAN) INC

CHAPTER 1

THE PROBLEM AND ITS SETTING

Background of the Study

In today’s globalized world, multicultural communication has become an essential skill

for exceptional global leaders. It is the ability to understand and appreciate different cultures, as

well as to communicate effectively with people from different background. Multicultural

communication is not only a key component of successful global leadership, but it can also help

foster understanding between cultures and create an environment where everyone feels respected

and values. In the workplace, effective communication is the lighthouse guiding the ship to

success. It empowers leaders to communicate their visions, expectations, and goals clearly to

their employees, who in turn are more motivated and aligned in their efforts when they

understand the bigger picture. Effective leadership communication also inspires trust and loyalty

among the workforce. Furthermore, effective communication foster team collaboration, as it

ensures team members can share ideas, give feedback, and work seamlessly together towards a

common objective.

Communication which is the process by which we exchange meanings, facts, ideas,

opinion or emotions with other people is at the center of any organization. It is an essential

condition of our existence and our most important activity (Bhatia, 2013). People need to

communicate for survival either at individual or organizational level. In this competitive world

effective communication plays a very critical role in ensuring organizations perform effectively

and maintain their success in a workplace. Communication skills are important in all human
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COLLEGES OF ADVANCE TECHNOLOGY AND MANAGEMENT OF THE PHILS. (CATMAN) INC

endeavors, including in business. Even though communication is so important to success in the

workplace, there are many individuals who find that there is a limit to their communication skills

that they seem to have reached a stumbling block in their progress (Shonubi and Ankintaro,

2016). Therefore , because organizations today are becoming more diverse and multicultural it is

important that all managers understand the major trends and dimensions of diversity and

multiculturalism (Griffin, 2013).

Effective communication enables conflict resolution, as it allows individuals to address

issues and disagreements constructively and respectfully, that leading to mutually beneficial

solutions. Lastly effective communication enhances career growth, as it sets individuals apart in

competitive job markets. The ability to express ideas clearly, engage in meaningful conversations

and make compelling presentations can help individuals rise to leadership positions (Aranya,

2023).