“Magic is everywhere if you choose to see it”

Goals: Frustrations:
• Demonstrate love, care • “The shops near me won’t
and attention to his let me personalize the
coworkers and family flower bouquets to my
members. liking and are too generic.”
• Create a space in her • “There aren’t any
home dedicated to indications on how to care
flowers to bring comfort for the flowers and I don’t
to her home. know how to care for
them.”
Name: Carmen
Age: 24 Carmen is a gardener and artist that works mantaining the green areas
Education: Bachelor’s degree of her town. She loves flowers but usually doesn’t have the time or energy
to go buy them directly and wishes to have an app to do so from home.
Hometown: Majadahonda She also wants to learn how to care for more types of plants and flowers
Family: 2 cats to show the town how beautiful it can get to be.
Occupation: Gardener
 “A goal is a dream with a deadline”
Goals:
• Restore life in the country
side by creating beautiful
spaces for the people to
meet and hang out.
• Mantains connections
with family members by
sending gifts from the
comfort of his home.
Frustrations:
• “Many times flowers
arrive damaged or dead
due to neglect in
transportation and care
when I order them in the
closest shop to me.”
• “Bouquets of flowers are
far too expensive.”

Name: Sergio
Age: 37 Sergio is an engineer especialized in designing functional spaces. He wants
Education: Phd to restore life in the country side by building parks for children, fountains,
growing flowers and creating new spaces for people to hang out, meet
Hometown: Badajoz and do activities with family and friends. He’s entuthiastic, hopeful about
Family: Boyfriend and 1 dog the future and very determined to get the town back to its better days.
Occupation: Engineer