Professional Documents
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ASSIGNMENT
JEEVAN
BIMS/AC/02/2009/2020
Generally the research is considered as an endeavor to arrive at logical and acceptable solutions to intellectual and practical problems through the application of scientific methods to the known universe. It is the movement from the known to the unknown. Research is a source which can be drawn upon to make a substantial contribution to the body of knowledge. Research should be followed by some sort of original contribution. The process of research may be classified under three stages, viz., primary stage, secondary stage and the tertiary stage. The Primary stage includes: (i) (ii) (iii) (iv) (v) (vi) (vii) (viii) (ix) (i) Observation Interest Crystallisation,identification and statement of research problem Formulation of hypothesis Primary synopsis Conceptual clarity Documentation Preparation of bibliography Research design. Observation Research start with observation, which leads to curiosity to learn about what has been observed. Observation can either be unaided visual observation or guided and controlled observation. Sometimes, a casual or associated observation leading to substantial research and a great invention. Deliberate and guided observation can also form the basis for rearch.While observation leads to research, research results in elaborate observations and conclusions; or even further research observation can either be subjective or objective. There are participant
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(ii)
Interest The observation of certain occurrences creates an interest and inquisitiveness in the mind
of the researcher to study is further. This is the basis of interest to study the subject matter of observation. The interest may be academic interest or policy-making interest. (iii) Crystallization Crystallization is the process of designing the definite form of reach to be undertaken for the purpose of studying the subject matter. It is the formulation of research project, defining its objective, rationale, scope, methodology, limitations, including financial commitments and sources. It is at this stage that the research project is given a concrete shape and structure, forming a basis of further investigation. (iv) Formulation of Hypothesis It has already been pointed out that the testing of hypothesis is an important characteristic of the sentific method. It is a prerequisite of any successful research, for it enables us to get rid of vague approaches and meaningless interpretations. It establishes the relationship of concept with theory, and specifies the test to be applied especially in the context of a meaningful value judgment. The hypothesis, therefore, plays a very pivotal role in the scientific research method.
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Documents may be classified into: (i) (ii) (iii) (iv) Personal documents; Company documents; Consultants report and published material; and Public documents.
Q2. (b) What is a Questionnaire-mention its Characteristic and illustrate a sample Questionnaire (Market Survey) for any product you can choose. Answer Q2. (b) Project formulation is followed by data collection.In order to systematically collect the primary data, questionnaires and schedules are employed. A questionnaire is a schedule consisting of a number of coherent questions related to the various aspects of the topic under study. A schedule is a tabulated statement of details. It may be almost identical to a questionnaire, which is usually used for the collection of information directly by the investigator himself. However, there is no bar in making use of a questionnaire for the purpose of interview and collection of data directly. In fact, a questionnaire is widely used as a direct method nowadays than as an indirect way of collecting the data. Questionnaires can be classified into; (i) (ii) (iii) (iv) Structured questionnaires; Non-structured questionnaires; Codified questionnaires; and Unmodified questionnaires.
For example, if the study is related to consumer behavior, the questionnaire may be structured under various titles, viz. (i) Personal data (ii) Consumption pattern
(iii) Consumer product market (iii) Industrial product market; and (v) General information. Each title may be sub-titled for the purpose of eliciting detailed and specific information. Characteristics of a Good Questionnaire A questionnaire, to be effective, must have some essential features. These are:
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M-1
F-2
Below Rs.500 Rs.500-1,000 Rs.1,000-2,000 Rs.2,000-4,000 Above Rs.4000 Metric & below Graduate & below Post-graduate Professional graduate Blue collar work White collar
QUESTIONAIRE/SCHEDULE FOR CONSUMERS PART II GENERAL OBSERVATION OF TOILET SOAP 1 Would you please mention the names of a few toilet soaps that you remember Product (i) (ii) (iii) (iv) (v) 2 (i) (ii) (iii) (iv) Which qualities do you expect of toilet soap? Fragrance Freshness Germicidal effect Transparency 1 2 3 4 Good Shape (specify) Good Color Packing (specify) Advertising & publicity 8 9 10 11
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Producer
Market
Which channel of distribution, you feel is convenient and effective for toilet soaps?
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If the answer to question 4 is yes please specify the media: National newspapers Local newspapers Local language magazines 1 2 3 (v) (vi) (viii) Color TV programmers Attractive posters Incentive schemes 5 6 7
(iv)
National magazines
(viii)
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Would you specify four or five brands that you use most often? Number of times used Many times (cannot count) 10-20 times 5-10 times 3-5 times twice Would you give reasons why you have used these brands a greater number of times?
Product 1 2 3 4 5 1
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QUESTIONAIRE/SCHEDULE FOR CONSUMERS PART IIIBRAND LOYALTY 4 Have you got a special preference for a particular brand; or do you opt from among the various alternatives? (i) (ii) (iii) 5 Specific choice for a particular product (specify) Choose from the specific alternative of two or three No specific choice If you prefer one particular brand, would you please mention a few most important factors that lead to this particular choice? 1 2 3 6 4 5 6 If your preferred brand would not be available, what would be your choice, and in the absence of even the second one, what would be your third choice? Choice Number 2 Choice Number 3 1 2 3
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QUESTIONAIRE/SCHEDULE FOR CONSUMERS PART IVA REFERENCE TO PRODUCT X 1 YES 2 3 YES 4 5 (i) (ii) (iii) (iv) Source (please specify) Have you ever used it? 1 NO 2 Have you ever heard of product X? 1 NO 2
If you have used it at least once, would you mention your impressions about it? Would you specify reasons for your answer in Question 4?
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QUESTIONAIRE/SCHEDULE FOR CONSUMERS PART IVA REFERENCE TO PRODUCT X 11 (i) (ii) (iii) (iv) If the answer is Yes to Question 10 under what conditions? Under any circumstances If easily available If the price reduced If it is costly 1 2 3 4
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General remarks of the investigator on the basis of his observation of the informant.
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Q1-It is the first quartile that divides the distribution into twoparts one part having 25% of all observations and the second part having 75% of all observations. Q2 It is the second quartile that divides the distribution into two parts, each containing 505 of the total observations. The value of Q2 is the same as the Median. Note that each single fractile divides the distribution into two parts ONLY. It is all the three quartiles put together that divide the distribution into four equal parts, each containing 25% of the observations. Mean, Median and Mode Among the mean, median and mode, it is the mean that is used in almost all the cases. Median is very useful in the case of highly skewed distributions, J-shaped and inverted J-shaped distributions. The distributions of wages, wealth, incomes etc, are skewed distributions. Median can be computed from ogives.If we draw both the ogives on the same graph, they will intersect at a point. The foot of the perpendicular from the point of intersection on the X-axis gives the value of median. If only one ogive is drawn, median is the value corresponding to the 0.5 cumulative relative-frequencies. Median can also be used while dealing with graded qualitative characteristics.
For a moderately skewed distribution, it is empirically observed that Mode = 3 median 2 mean Median = (mode+2 mean) Mean=(3 median mode)
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Q3. (b) Which are various measures of dispersion, explain each of them? Answer Q3.(b) The central tendency measure calculated can be highly representative or not at all so. If the actual values are not very different from the measure of central tendency that we have calculated, degree of representativeness will be high. But if the variation in quantitative data is high, the representativeness is reduced. The variation needs to be quantified. Measures of dispersion, which indicate the extent to which the data varies, are discussed in this chapter. Various measures of dispersion (i) (ii) (iii) (iv) (v) (vi) Range Ungrouped observations when the observations are not grouped, a measure of dispersion is the range. Grouped observation Generally grouped data cannot provide a measure of range. However some people recommend that by definition, range may be taken as the difference between the upper limit of the last class and lower limit of the first class Percentile Range Percentile range is a measure based on the upper and lower quartiles. It is equal to Q-Q Quartile deviation is obtained as semi-inter quartile range, that is Quartile Deviation (Q.D) = QQ 2 Range Percentile range. Inter quartile range Average deviation Standard deviation and variance Concentration ratio
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Variance and Standard Deviation If we were to take the deviation of each observation from the arithmetic mean, and sum the deviations, having due regard to the sign of the deviations, the sum would be zero. This would happen irrespective of the dispersion inherent in the data. Concentration ratio This is a measure commonly used for economic variables like income, consumption, wealth, wages, profits, turnover, production, population, etc. To compute the concentration ratio, first we have to draw the concentric curve or the Lorenz curve Let x be a variable which takes only positive values. Let t be the total of all variable values. For a given number x: Let P(x) is the proportion of individuals with variable value not exceeding x.
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5 (a) Define hypothesis-What are the nature, scope and testing of hypothesis? Answer Q5.(a) A hypothesis is a skeptical proposition, formulated to be tested in a certain given situation as a part of research, which states what the researcher is looking for. It is a tentative generalization; according to lundberg.Its validity can be determined only when it is tested. A close relationship, however, exixts between theory and hypothesis; and the latter can be tested with the help of analysis of data and facts. The hypothesis is, therefore, closely linked with both theory and facts, though it is neither. However, the testing and proving of a hypothesis leads to theory, through all hypotheses do not necessarily result in theory formation. Specific assumptions are generally involved in hypotheses relating to the level of abstraction. Nature of Hypothesis Thus, a hypothesis is skeptical, though it is based on an observation, until it is tested. It can take the shape of a proposition which may involve assumptions in the given situation or context. It always looks forward, since the skeptical proposition based on some observation or assumption need not be proved valid by being tested. This is the reason why no hypothesis is proved without empirical test. Goode and Hatt are therefore, right when they assert,A hypothesis looks forward. It is a proposition which can be put to a test to determine its validity. It may seem contrary to or in accord with, common sense It may prove to be correct or incorrect. In any event, however, it leads to an empirical test. Whatever the outcome, the hypothesis is a question put in such a way that an answer of some kind can be fortcoming.It is an example of organized skepticism of science, the refusal to accept any statement without empirical verification. When the answer to the question put forward in a hypothesis is found and when the hypothesis is tested and proved, the relation between variables in the hypothesis is confirmed and the proposition established, leading to the formation, closely linked with both theory and facts through it is neither.
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(v) Analogies (similarity between two phenomena) (vi)Experience or observation of the competitors; (vii)Observation of the past studies; and (viii)Findings of the Research and Development Department. Testing of Hypothesis Hypothesis is considered the principal instrument in research, because it gives definite point to the inquiry, it establishes direction in which to poceed,it helps to delimit the field of study etc.The basic point to maintain is that - hypothesis is said to be proved / disproved at the basic principles underlying the role of
Hypothesis: (1) Unless the hypothesis is clear of precise, the inference drawn on its basis cannot be taken as reliable. (2) It should be capable of testing and within reasonable time. The specific relationship between phenomena or variables, which is skeptically formulated, should be empirically demonstrated by the hypothesis which is tested. This necessitates a systematic research and empirical investigation, which results in proving the hypothesis and facilities theorizing of the observation. In other words, the researcher decides, on the basis of the observed facts which he has collected, whether or not an assumption is valid. Test has been reduced to standardized procedures that enable the management to discover variations in the quality of production or the quality of goods supplied by the supplier. It facilitates the determination of an acceptable quality level for all incoming lots. In order to test a hypothesis about a set of data, a sample selected at random is subjected to a detailed analysis, for it may not be possible to evaluate the universe as a whole. The result obtained in the samples is then
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Q. 5 (b) what is a case study method? Briefly explain assumptions and major steps in case study method. Answer Q5. (b) Just like education social science research is a continuous process of obtaining and analyzing the data collected by different methods. It is method to explain and explore new things from the known things. Different methods of research are being used by the researchers for this purpose. However, the important, popular and most widely used method is of a case study. Generally this method is used to study a person, family, group of persons, institutions or particular unit in details. In a process of research, the data collection plays significant and central role. The data can be collected by different methods.However; the process of data collection can be classified into two different categories viz, 1 - Primary data collection 2 - Secondary data collection.
Primary data Collection 1). Observation methods. 2).Interview method. 3).Questionnaires. 4).Schedules. 5).Other methods which includes (a) Warranty cards (b) Distributors audit (c) Panty audit (d) Consumer panels (e) Using mechanical device
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Secondary data Collection (a) Various publications of the central, state and local governments. (b) Various publication of foreign governments or international bodies (c) Technical and trade journals (d) Books, magazines and news papers (e) Reports and publications of various associations of banks, industry, stock exchanges etc. (f) Reports prepare by different scholars, universities etc. (g) Public records and statistic (h) Historical records The sources of unpublished data are mainly such as diaries, letters, unpublished biographies and autographs and also may be available from other sources. The researcher must be very careful in using secondary data. A case study method is a very popular form of qualitative analysis and it involves a clear, complete and careful observation of a social unit. It is a method of study in depth rather than breadth. Thus the case study is essentially intensive investigation of particular unit under consideration.
Meaning of case Study: The term case has different meanings in different disciplines of professions. For instance, in medicine it means a patient who has approached to the doctor for specific treatment, in education for interpersonal problem, in social research the term case refers to a unit of study.
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Assumptions of case Study method: The case study method is based on several assumptions. The important assumptions are explained below: 1. Uniformity of Human nature: 2. Nature History of the unit: 3. Comprehensive Study: 4. Applicability: 5. Homogeneity:
Major Phases / Steps of Case Study Method: 1. Defining or Discovering or identifying the specific problem. 2. Collection of data and history of the given phenomena. 3. Analysis of problems. 4. Application of remedial measures i.e. treatment and therapy. 5. Evaluating finding and establishing conclusions. 6. Follow-up program.
Characteristics of the Case Study Method: 1. Single Unit Analysis. 2. Intensive Study. 3. Integrated Study. 4. Qualitative Analysis. 5. Inter-Relationship can be studied.
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Advantage: 1. Case study method is very intensive in nature. It aims at studying everything about few units rather than something about several units. 2. In case study method data collection is flexible because a researcher is completely free to approach the problem from any angle he so desires. 3. In this method data are collected in natural setting. 4. This method is usually less expensive than other methods. 5. This method is useful for generating hypothesis for later full-scale studies. 6. Case study method being an exhaustive study of a social unit, it enables us to understand fully the behavior paten of the concerned unit. 7. This method helps us to obtain real and enlightened record of personnel an experience which forces the man to adopt a certain pattern of behavior. 8. Case study thus helps to generalized knowledge. It substantiates our research activities. 9. It helps the researcher in formulating relevant hypothesis along with the data which would help in testing the hypothesis. 10.In case study method can be used in case of those units which have universe nature. Hence it is called mole of organizing data. 11.The case study method can be used as one of the means to study the historical background of the unit under consideration. 12.This method is also used as one of the means to study the historical background of the unit under consideration.
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Conclusion: In spite of the several limitations and shortcomings facing by the case study method, it has been widely used in social science research. The shortcoming which we have seen earlier can be removed off if little care is taken by the research. The shortcoming which we have seen earlier can be removed off if little care is taken by the resercher.If the researcher is conscious enough well trained and skilled one can apply modern techniques of data collecting assembling, classifying and processing the same and thus can reduce the shortcomings of the technique. However to conclude, we can say that though there are several limitations, this method has certain advantageous too which compel the social researcher to use it as it become popular day by day.
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Q. 6 (a) Why report writing is essential in RM? What are the different steps in report writing? Answer Q6. (a)
It is the major component of the research study. Report writing is the important and final stage in the research activity. The hypothesis of the study, the objectives of the study and the data collection and data analysis on these lines can be well presented in report writing. This report writing will help others to understand the findings of the research. The research is re-search, anu innovation or explanation of new facts. This in addition to the knowledge. Report writing is integral part of research and hence it cannot be isolated. Report writing is not a mechanical process but it is an art. It requires skill.
Different Steps in Report Writing: It is the critical stage and hence it requires patience. These is no mechanical formulate to present a report, though there are certain steps to be followed while writing a research report. The usual steps in report writing can be indicated in the following manner. (a) Logical analysis of subject matter. (b) Preparation of final outline. (c) Preparation of Rough Draft. (d) Rewriting and Polishing. (e) Preparation of final Bibliography. (f) Writing the final draft.
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Q. 6 (b) Write about contents and layout of research designs? Answer Q6. (b)
Contents of Report Writing: The researcher must keep in mind that his research report must contain following aspects: (1) Purpose of study (2) Significance of his study or statement of the problem (3) Review of literature (4) Interpretation of data (5) Methodology (6) Conclusions and suggestion (7) Bibliography (8) Appendices
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(1) Purpose of studyResearch is one direction oriented study. He should discuss the problem of his study. He must give background of the problem. He must lay down his hypothesis of the study. Hypothesis is the statement indicating the nature of the problem. He should be able to collect data, analyze it and prove the hypothesis. The important of the problem for the advancement of knowledge or removed of some evil may also be explained. He must use review of literature or the data from secondary source for explaining the statement of the problem.
(2) Significance of studyResearch is re-searched and hence the researcher may highlight the earlier research in new manner or establish new theory. He must refer earlier research work and distinguish his own research from earlier work. He must explain how his research is different and how his research topic is different and how his research topic is important. In a statement of his problem, he must be able to explain in brief the historical account of the topic and way in which he can make an attempt. In his study to conduct the research on his topic. (3) Review of LiteratureResearch is a continuous process. He cannot avoid earlier research work. He must start with earlier work. He should note down all such research work, published book, journals or unpublished thesis. He will get guidelines for his
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