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1) Marketing Strategies of BOAT and SONY 2) Axis Bank

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Ansh Shah
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1) (BOAT and SONY ) Compare marketing strategies adopted by two di몭erent companies of the
same industry (FMCG / Telecommunication/media/education industry etc.) keeping in mind the
following: − Product mix − Price Mix − Place Mix − Promotion Mix…
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1) Marketing Strategies of BOAT and SONY 2) Axis Bank Savings Account
1. St. Joseph’s Boys’ High School Commerce Project ISC:2021­2022 Submitted by: Name­ Ansh Shah Class & Section­
12 ‘C’ Submitted to: Mrs Akshita (Commerce Teacher)
2. ACKNOWLEDGEMENT I want to communicate my uncommon thanks of appreciation to my educator Mrs Akshita
just as our principal Fr. Sunil Fernandez who gave me the brilliant chance to do this magnificent, which additionally
helped me in doing a great deal of research and I came to know about such a significant number of new things, I am
extremely grateful to them.
3. CERTIFICATE ST.JOSEPH’S BOYS’ HIGH SCHOOL #27, MuseumRd, Shanthala Nagar, Ashok Nagar, Bengaluru,
Karnataka 560025 Name:­ ANSH SHAH Standard:­ XII Commerce Project:­ 1) Compare marketing strategies adopted
by two di몭erent companies of the same industry (FMCG / Telecommunication/media/education industry etc.)
keeping in mind the following: − Product mix − Price Mix − Place Mix − Promotion Mix 2) Visit a commercial Bank. Find
out the procedure to open a savings account. Find out the details of various Agency & General utility services
provided by the bank. This is to certify that ANSH SHAH has completed the project in COMMERCE for the academic
year 2021­2022 in fulfilment of the board requirement. Internal Examiner’s Signature:
4. External Examiner’s signature: TOPIC 1
5. INDEX boAT Company Overview Aim Milestones Accomplishment ProductRange Price Place
Promotion S O N Y Company Overview Values Accomplishments Business Activities Pricing Place
Discounts Promotion Distribution
6. Company Overview Under the legal name "ImagineMarketing Services Pvt. Ltd.", boAt is an Indian­ based company
brand providing consumers with electronics accessories .boAt kick­started its remarkable journey in Indian
Consumer waters in 2016 when Aman Gupta and Sameer Mehta discovered that the people of India were in search of
a durable, fashionable and the most important rationale a몭ordable fashion accessories. Aim The sole aim of boat is
to provide premium products at a reasonable price to the consumers who majorly are Generation Z. Milestones In
just 4 years boat has achieved to become the No.1 truly wireless speaker and earphone brand in India and the 5th
largest wearable brand globally. The boat crossed its 500 crore revenue FY2020. The best part is that the 500­crore
target was projected for FY21­22. Accomplishment The boat has performed with flying colours and has achieved a lot
in just 5 years. boAt’s success is in its marketing strategy, which augmented the company’s revenue and growth
through the roofs and therefore, boAt came a long way in terms of success in just a short period.
7. Product range Wireless earphones These earphones are marketed under the name “Airdopes”. It includes a
variety of wireless earphones designed for sports and workout, gaming, casual and audio wear for women. The price
range of these wireless earphones varies between Rs.1299­Rs.4990. Wireless headphones These headphones are
marketed under the name “Rockerz”. It includes audio wear for casual and gaming purposes. Price ranges from
Rs.1099­ Rs.9999. Wired earphones These earphones are marketed under the name “Bassheads”. Price ranges from
Rs.349­Rs.2999. Home audio system These home audio systems are marketed under the name “Aavante”. Price
ranges from Rs.3999­Rs.14999. Smartwatches These smartwatches are marketed under the name “Smart Watches”
itself. Price ranges from Rs.1799­Rs.2999. Speakers These speakers are marketed under the name “Stone”. Price
ranges from Rs.999­Rs.5499. Mobile accessories These accessories are marketed under the name “Mobile
Accessories” itself. Price ranges from Rs.199­Rs.1299. Men's grooming kit Grooming kits for men is boAt’s latest
product in the market and is being sold under the name “Misfit”. It is priced at Rs.1499.
8. Selling electronic items like accessories Before 2014 headphones and earphones were sold in the market as
electronic items. The design components didn't matter while buying such an item. But gradually, design elements
began standing out enough to be noticed by consumers. However, what Boat is doing goes a long ways past design.
It sells its earphones like a fashion accessory. Boat isn't just selling its item like a fashion accessory yet, in addition,
partnering together with individuals from the fashion business. boAt teamed up with big­name Designer Masaba
Gupta to dispatch limited edition earphones at the Lakmé FashionWeek 2020. Together, they havedispatched a line
of items to oblige the millennial crowd, bringing back the disco style of the 70s. That is how the engineering
technique of Boat works. Boat is not only an electronic device but also a trendy device. It has evolved into an
accessory for consumers who want to look better when carrying them. One of its most well­ liked earphone designs
is the boat Bluetooth headphone that goes over the neck. Earphones as a fashionableaccessory! Who would have
thought that this concept was a complete banger?
9. Premium Quality at an Economical Price Clients love it when they get a quality item at an a몭ordable price. A
large portion of the superior quality headphones and earphones don't come at a moderate cost, yet not for Boat's
situation. One of the showcasing methodologies of Boat is to o몭er durable audio products at a reasonable cost. This
technique also assists to contend with its competitors like JBL, Sony, and so forth. Likewise, the a몭ordable costs
o몭ered by Boat upheld its rival JBL to reduce its costs. One reason for Boat's tremendous achievement is its item's
sturdiness. Additionally, the quality that Boat o몭ers in its audio products is expected from some premium brands
only. These characteristics incline customers towards the brand. Celebrity Endorsements It requires quite a while
for a brand to get supports from famous VIPs and personalities. In any case, when a brand is doing incredible, at that
point it is simply a question of a couple of years. Boat has a not insignificant rundown of brand ambassadors.
10. Starting from cricketers like Shikhar Dhawan, KL Rahul and Hardik Pandeya, and to entertainers like Kiara Advani,
Jacqueline Fernandez, Kartik Aryan, and a lot more teen sensation brand ambassadors. At the point when a brand is
identified with music, at that point it should have envoys from the music business. The two greatest names in the
music business are Neha Kakkar and Diljeet Dosanjh, who are likewise Boat's brand ambassadors. However, a brand
promoted by some popular celebrities makes the brand look true and gains end­users trust. Furthermore, that is the
way Boat's pulls in an enormous shopper base. Boat is another brand in the market as numerous other audio­based
brands have e몭ectively settled themselves in the market. Innovation One ought to gain from Boat is how to
enhance an item type unexpectedly. The advertising technique of Boat additionally includes continuous innovations
in its product range. Boat continues to present new items in the market and continues to stand out enough to be
noticed by its clients. Boat o몭ers di몭erent sorts of headphones and headsets, bet it remote, Bluetooth, Airdopes, and
so forth. Its item range incorporates every one of the innovative varieties. Consumer Bond Boat realizes how to
interface with its consumers. O몭ering great items at a reasonable cost isn't su몭icient with regards to selling a brand.
Boat likewise makes a relationship with its consumers. Boat has given a name to its faithful customers as 'boAT
Heads'. Customers are the spirit of any promoting technique, and the advertising procedure of boat holds its clients
in high esteem. Likewise, boAt responds to useful feedback provided by its customers or the boAt Heads, so to speak.
With a market share of27.3%, boAt has done something pretty hard to see in this industry.
11. Event Marketing One of the profound methods of marketing audio accessories to a target age group is none
other than ‘Event Marketing’. Itis a great way to promote a brand to a large crowd and boAt grabbed this opportunity
to showcase its products in a very e몭icient method. This methodology enables the brand to squeeze an enormous
number of customers. Boat sponsors 3 major events which are as follows: 1. boat x IPL boAt announced their o몭icial
partnership with six IPL teams this season – Chennai Super Kings, Royal Challengers Bangalore, Kings XI Punjab,
Kolkata Knight Riders, Delhi Capitals, and Mumbai Indians. Boat also launched limited­ edition earphones,
headphones and speakers inspired by the insignia and design theme of the teams, to truly bring the stadium home
for fans.
12. 2.boat x Sunburn When the product is about music, then how can the brand miss music event. Sunburn is Asia’s
largest music festival, and Boat sponsors this event. 3. boat x LFW Boat is a part of another spectacular event, which
is the Lakme fashion week. In the fashion event, the brand is being promoted as a fashion accessory. The models
walk the ramp wearing the Boat’s products.
13. Warranty Warranty works as a promotional tool. It increases reliability and promotes the quality of a product.
Utmost importance is given to its customers and boAt looks forward to maintaining their trust in them. Boat o몭ers a
warranty to its customers for 1­2 years depending on the type of product. Packaging It is one of the key takeaways
of boAt. boAt’s packaging is premium. It is eye­catching even premium brands like sony don’t provide such kind of
packaging for their products with a price tag same as boAt. No other company at this level focuses on packaging as
much as boAt does which is very impressive from the point of view of a consumer. Distribution boAt products are
sold on various popular platforms like Amazon, Myntra, Flipkart, Reliance Digital, Croma exclusive, Sangeetha, etc.
BoAt also sells its products o몭line through Three­Level Channel which is Manufacture­Agent­Wholesaler­Retailer­
Consumer. BoAt encourages its customers to buy directly from its website. Itprovides a warranty (include with any
source of purchase), 15 days return and free shipping. This way boAt can book a higher profit because it deducts the
commission charged by middlemen.
14. India Company Overview Sony, in full Sony Corporation, a significant Japanese producer of customer gadgets
items. The company was founded by Ibuka Masaru and Morita Akio in 1946 as Tokyo Tsushin Kogyo ( also originally
known as Tokyo Telecommunications Engineering Corporation). Sony India is one of the most accredited electronic
consumer brand in the country. Sony’s Purpose and Values “Fill the world with feeling, through the force of
imagination and innovation.” “Pioneer the future with dreams and curiosity. Pursue the creation of the very best by
harnessing diversity and varying viewpoints. Earn the trust for the Sony brand through ethical and responsible
conduct. Fulfil our stakeholder responsibilities through disciplined business practices.” Accomplishment Sony's
achievement in the consumer electronics market in India has part of the way to do with its image appeal. This has
guaranteed Sony vendors get great edges regardless of whether the cost is more extreme compared to di몭erent
organizations. This likewise brings about a solid organization for Sony India In India, Sony has its impression across
every significant town and urban areas in the country through a distribution network containing more than 20,000
vendors and merchants, over 300 selective Sony outlets and 25 branch locations. Mr Sunil Nayyer is the Managing
Director of Sony India Pvt. Ltd.
15. Business Activities Sony sells numerous Products and provides various services. These include LCD Televisions,
Digital Cameras, CorporateProjectors, PersonalAudio Accessories, Professional Audio Accessories, Home Theater, Car
Audio and Audio Systems, Gaming Consoles ( Playstation) and even Mobile Phones. Throwing light on its audio
accessories currently: 1. Headphones Headband­ Consumer has an option to buy from 12 di몭erent options
ranging between Rs 990­ Rs­ Rs.29,990. In­ear ­ Consumer has an option to buy from 17 varieties ranging between
Rs.590­ Rs. 24,990. Truly Wireless Speakers­ Consumer has an option to buy from 4 di몭erent types ranging between
Rs.11,990­ Rs.19,990. 2. MP3 Players Premium Sound­­ Consumer have an option to buy 2 varieties priced at
Rs.14,990 and Rs. 24,990. Compact sized ­­ Consumer have an option to buy 2 varieties priced at Rs.4,990 and
Rs.5,980. Sports and active­ ­ Consumer have an option to buy 2 varieties priced at Rs.6,990 and Rs.8,280. 3. Home
Theatre Consumer have an option to buy from 3 varieties ranging between Rs.50,990 ­ Rs.1,49,990. 4. Speakers
The consumer can buy these wireless speakers at Rs.2,990 ­ Rs.16,990. 5. Soundbars Sony o몭ers 2 types of
Soundbars at Rs. 86,990 and Rs. 149,990.
16. 6. Car Audio Sony Stereo Amplifier can be bought at RS.19,990. 7. Recorder Sony recorders can be bought at
Rs. 5,990­ Rs. 19,990. 8. Boombox and Radio Sony Boombox can be bought at Rs. 7,490 – Rs 1,790
17. Sony’s Pricing Strategy Sony follows a skimming pricing strategy for example Sony prices its headphones at a
higher price and gradually lowers it. Di몭erent price levels are set for di몭erent headphones. Sony aims at recovering
the manufacturing cost involved at the beginning of the launch of the product. Various components influence
estimating strategy of Sony i.e.; inside and outer. Sony uses a skimming value procedure for its expensive top­notch
items and keeps up its excessive costs, instead of following the methodology of bringing its costs over the long run
down to skim progressive market sections. Distribution Sony utilizes an assortment of locations for conveying its
items to target clients. This component of the advertising blend distinguishes the spots or settings that the firm uses
to execute with clients, to circulate and convey items, or to permit clients to get to the items. Sony utilizes the
accompanying spots or settings: 1. Sony Stores 2. Approved merchants 3. Films and media networks 4. O몭icial sites
Sony Stores sell authentic and genuine. These stores are additionally critical in advancing the brand, thinking about
their name. The organization likewise procures through approved dealers, for example, mobile stores or mobile
accessories stores. Film items (motion pictures) are conveyed to target clients through films and media networks.
Sony additionally has o몭icial sites for its products. In this component of the promoting blend, Sony keeps an
assortment of spots to circulate its items adequately and to have a more extensive market reach. Promotion Sony
promotes its products in numerous ways and forms. Sony advances its anything but an assortment of ways and
structures. This component of the marketing mix distinguishes the promotional mix or the techniques that the firm
uses to speak with its objective clients. Promotional methods adopted by the Sony Company are:
18. 1. Advertising (most significant) 2. Public relations 3. Direct marketing 4. Sales promotion 5. Personal selling
Advertising the main advancement technique in Sony's business. For instance, the organization promotes its items
through online media and print media. Furthermore, public relations are utilized as an approach to construct brand
mindfulness and upgrade the corporate picture. For instance, the organization supports games, performances, and
di몭erent occasions. Direct marketing is applied to build up deals with organisations that use Sony items. Then again,
sales promotions are utilized to draw in clients dependent on discounts Employees utilize personal selling at Sony
Stores to convince target clients to buy the organization's products. This component of the marketing mix features
activities that help the company's market penetration endeavours. Discounts Discounts depend on a corporate
choice or the store that runs sales promotion on the Sony Discounts are o몭ered at times during the pinnacle seasons
like Christmas, Diwali, and occasional limits are given too. At the point when the contest is vigorous, these special
discounts are a ‘take’.
19. Comparative Analysis The boat o몭ers around 8 types of products overall to its consumers whereas Sony too
o몭ers 8 types of consumer audio products only. Sony’s overall product availability in the market from di몭erent
categories including cameras, television, PlayStation, etc will result in at least 50+ products. Sony and Boat both
follow 3 level channel which includes Manufacture­ Agent(Distributors)­Wholesaler­Retailer­Ultimate Consumer for
o몭line sales. Products of these companies are also sold on popular platforms being, including Amazon, Flipkart,
Udaan(B2B only), Myntra, Snapdeal and many more. Boat’s products are currently restricted within India whereas
Sony’s products areavailable across the world. Sony Corporation is so huge that they are registered as a company in
almost every nation. Sony has a larger distribution network compared to Boat as they have been in this field for a
long. Being a 4­year­old startup, Boat has achieved many milestones since its existence. The secret of its success is
in its marketing strategy for promotion. Sony has created brand value and brand loyalty among its customers. Sony
provides top­notch products focused on premium quality Boat’s audio products are conventionally used for
casual experience whereas Sony’s audio products are used for both casual as well as professional options. But this
comes at an expensive price.
20. TOPIC 2
21. INDEX A X I S Bank Overview Vision Core Values Savings Account Types Eligibility and
Documentation Steps to Open an account Agencyand General Utility Functions
22. Overview Axis Bank is India’s 3rd largest private sector bank registered by the name AXIS BANK LIMITED,
headquartered in Mumbai, Maharashtra. Itwas founded on the 3rd of December 1993; 27 years ago The CEO and the
Managing Director is Amitabh Chaudhary and the chairman is Shri Rakesh Makhija. As of 2021, this bank provides
jobs to approximately 50135 people. The majority shareholder of Axis Bank is Life Insurance Corporation (LIC) owning
9.19% of the company. Axis bank shares are traded at Rs. 738 as of 21st of June 2021. This bank o몭ers financial
services to retail businesses, SMEs, mid­size companies and large companies. Vision “To be the preferred financial
services provider excelling in customer service delivery through insight, empowered employees and smartuse of
technology.” Core Values Customer Centricity Ethics Transparency Teamwork Ownership
23. SAVINGS ACCOUNT Axis Bank furnishes its clients with the choice of browsing a wide scope of Savings Accounts
with various highlights and advantages. The Savings Accounts are intended to meet the financial necessities of
individuals from varying backgrounds. Every Savings Account o몭ers interesting highlights, for example, high
transaction limit, free chequebooks, and so forth The o몭ers and discounts range from limited film tickets, Axis eDGE
prizes to contingency travel allowances and significantly more. Types Savings Account customised for individual
needs 1. Easy Access Digital Savings Account o Debit Card InstantVirtualDebit card with 1% cashback on online
spends o Product features Video­based Full KYC Account opening, no paperwork and account activated within 60
minutes o O몭ers & Discounts Complimentary Times Prime membershipFlat3% cashback on Amazon & Flipkartvia
Grab Deals5­45% cashback on 30+major brands via Grab Deals 2. Prime Digital Savings Account o Debit Card
InstantVirtualDebit card with 1% cashback on online spending. Insurancecover worth Rs1 cr o Product features
Video­based Full KYC Account opening, no paperwork and account activated within 60 minutes
24. o O몭ers & Discounts Complimentary Times Prime membershipFlat5% cashback on Amazon & Flipkartvia Grab
Deals5­45% cashback on 30+major brands via Grab Deals 3. Prestige Digital Savings Account o Debit Card
Complimentary InstantE­DebitCard with 1% cashback on online spending. PrestigeDebit Card with cashback across
fuel, travel& shopping o Product features Video­based Full KYC Account opening with no paperwork, account
activated within 60 minutes. Lifestyle benefits worth Rs.60,000 o O몭ers & Discounts Complimentary Times Prime
MembershipUp to 5% cashback on Amazon via Grab Deals5­45% cashbackon 30+major brands via Grab Deals 4.
Priority Digital Savings Account o Debit Card Complimentary InstantVirtualDebit Card with 1% cashback on online
spending.Priority DebitCard with benefits on lifestyle, travel & more o Product features Video­based Full KYC Account
opening with zero paperwork activated within 60 minutesAnnual benefits worth Rs. 50,000* o O몭ers & Discounts
Complimentary Times Prime MembershipFlat7.5% cashback on Amazon & Flipkartvia Grab Deals5­45% cashback on
30+major brands via Grab Deals 5. Burgundy Digital Savings Account o Debit Card Complimentary InstantEDebit Card
with 1% cashback on online spending. Power­packed Burgundy DebitCard with exclusive benefits on lifestyle, travel
& more o Product features
25. Video­based Full KYC Account opening with no paperwork activated within 60 minutes. Highly experienced and
certified Wealth Specialist & Relationship Managers o O몭ers & Discounts Complimentary Times Prime
MembershipFlat10% cashback on Amazon & Flipkartvia Grab Deals5­45% cashback on 30+major brands via Grab
Deals 6. Easy Access Savings Account o Debit Card Secure Plus Debit CardDaily ATM Withdrawallimit of Rs. 50,000 o
Product features 1 multicity cheque book free per year. First4 transactions or 2 lakhs, whichever is earlier o O몭ers &
Discounts Minimum 15%*o몭 at all our partner restaurants 7. Liberty Savings Account o Debit Card Flat 5% cashback
on Liberty Debit CardATMwithdrawallimit of Rs. 50,000/day & shopping limit of Rs. 3 lakhs/day o Product features
Flexibility to either maintain or spend Rs. 25,000 per month.Annual savings worth Rs. 15,000. o O몭ers & Discounts Gi몭
voucher worth Rs. 750 on quarterly spends of Rs. 60,000. Unlimited free ATM transactions at any bank’s ATM. 8.
Prestige Savings Account o Debit Card Prestige Cashback DebitCardDaily ATM Withdrawallimit of Rs. 1,00,000 o
Product features Unlimited cheque books and DD/Pos free, Unlimited branch transactions per month o O몭ers &
Discounts 1) Exclusive cashback o몭ers on debit card: 1% on fuel, 2% on shopping, 3% on travel 2) Nil Debit Card
issuancefee
26. 9. Senior Privilege Savings Account o Debit Card Visa platinum debit card. Daily ATM Withdrawallimit of Rs. 40,000
o Product features one free multicity Cheque Book per year. First4 Transactions or Rs.2 lakhs whichever is earlier o
O몭ers & Discounts Discounts at Health Care services 10.FutureStars Savings Account o Debit Card Visa platinum debit
card. Daily ATM Withdrawallimit of Rs. 1,500 & Daily Shopping limit of Rs. 1,000 o Product features one free multicity
Cheque Book per year. First4 Transactions or Rs.2 lakhs whichever is earlier o O몭ers & Discounts Personalised image
debit card. Free ATM Card for children under 10 years of age 11.Pension Savings Account o Debit Card Visa Classic
Debit CardDaily ATM Withdrawallimit of Rs. 40,000 o Product features Free & Unlimited multi­city cheque books. Zero
charges on DD/PO issuancelimited Cash transactions with no cap on the value o O몭ers & Discounts N.A.
12.InsuranceAgentAccount o Debit Card Visa Classic Debit CardDaily ATM Withdrawallimit of Rs. 40,000 o Product
features 1 multicity cheque book free per year. First4 transactions or 2 lakhs, whichever is earlier. Higher FD Rates* o
O몭ers & Discounts Enjoy up to 15% discountat over 4000 restaurants
27. 13.Basic Savings Account o Debit Card Rupay Debit CardDaily ATM Withdrawallimit of Rs. 40,000 o Product
features Free unlimited Cash deposit & 4 free withdrawals per month o O몭ers & Discounts N.A. 14.Small Basic Savings
Account o Debit Card Rupay Debit CardDaily ATM Withdrawallimit of Rs. 40,000 o Product features Cash deposits:
Free Cash withdrawals: Only 4 withdrawals allowed up to Rs. 10000 per month free of charge o O몭ers & Discounts N.A.
15.Prime Savings Account o Debit Card Secure Plus Debit CardEmergency Travel/Hotel Assistanceof up to Rs. 80,000.
o Product features Unlimited cheque books and DD/PO free. First5 transactions or Rs. 2 lakhs, whichever is earlier o
O몭ers & Discounts Unlimited ATM transactions at all Axis Bank and other banks' ATMsPreferentialPricing on Lockers
and Demat account 16.Women's Savings Account o Debit Card Visa platinum debit card. Daily ATM Withdrawallimit
of Rs. 40,000 o Product features one free multicity Cheque Book per year. First4 Transactions or Rs.2 lakhs whichever
is earlier o O몭ers & Discounts Enjoy up to 15% discountat over 4000 restaurants
28. 17.Youth Savings Account o Debit Card Visa Classic YOUth CardDaily ATM Withdrawallimit of Rs. 40,000 o Product
features 4 Cash transactions freeper month across any Axis Bank branch o O몭ers & Discounts Personalised image
debit cardEnjoy up to 15% discountat over 4000 restaurants 18.InaamPersonalaccount o Debit Card Visa Classic
Debit CardDaily ATM Withdrawallimit of Rs. 40,000 o Product features 1 multicity cheque book free per quarter.
Rs.200,000of deposit/withdrawalor 20 free branch transactions free per month o O몭ers & Discounts Enjoy up to 15%
discountat over 4000 restaurants 19.ASAP InstantSavings Account o Debit Card Online Rewards Physicaldebit card
with 3xrewards, Daily ATM Withdrawallimit of Rs.50000 o Product features InstantVirtualDebit CardAadhaar OTP
based accountopening o O몭ers & Discounts N.A.
29. Eligibility and Documentation 1. Eligibility­ An individualliving in India who doesn't haveexisting savings account
in Axis Bank, preceding opening the Basic Savings Account(If a currentrecord exists, it should be shutall together for
the person to be qualified for the Basic Savings Accountand once the Basic Savings Account is opened, the individual
can't possess another savings accountin Axis Bank.) 2. Documents For Individual: Two passportsizephotographs
Identity and Address proof documents A single copy of the documentmay be enough if it is listed under both
identity and address proof If the permanent address and the mailing address aredi몭erent, address proof of both
documents mustbe provided. For a Hindu Undivided Family: Copy of Form60 of HUF/Aadhaar card. Declaration
fromthe Karta or the senior­mostmale member in the Hindu family. Proof of address and identification per
documentation for individual Joint Hindu Family Letter signed by all the adult holders in the family. For Joint Basic
Savings Account: Copy of Form 60 of HUF/Aadhaar card. Identity and Address proof of both the applicants
Address proof can be justof the principalholder of the record, as long as it is enhanced by a relationship verification
between the two holders
30. Steps to Open an Axis Bank Savings Account Firstof all, the applicant should be eligible for a savings bank
account and musthave the required documentation ready. PAN is also necessary The applicant has to choose
the type of savings accounthe/she are will to open. The applicant then has to fill in the application form, make
sureto fill all the fields, to avoid rejection. Any issues regarding the form can be clarified with any executive of Axis
bank assistance. Once the formis filled and the documents are ready, the applicant has to submit the Know­Your­
Customer (KYC) documents atany of the Axis Bank Branch of their choice. The samecan be done through an online
process for convenience. Documents containing information like name, date of birth, address and so in the KYC is
verified by a bank executive. A minimum balance is necessary to open a savings accounts, theaccount holder shall
make an initial deposit. Once the deposit has been made by the account holder, the bank executive will hand over
the debit card to the accountholder with the bank documents.
31. Agency and General Utility Services Issuing of traveller cheques O몭ering locker facility to store valuables
Issuing of Debit and Credit cards Payment of bills, cheques, insurance premium Undertaking foreign exchange
transactions Providing ATM facilities Advising on Financial matters Collecting dividend, interest, etc
32. BIBLIOGRAPHY www.boat­lifestyle.com www.marqueex.com www.marketingmind.in www.sony.co.in
www.panmore.com www.golden.com www.axisbank.com www.accountlearning.com
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