Gaurav Singh Jat

Email: gjat102@gmail.com Contact +91-9599922534 Linkedin: www.linkedin.com/in/gauravsinghjat

EXPERIENCE SUMMARY
● Google certified professional with 6+ Year of experience in Ad Operations, programmatic, publisher Monetization and
Online/Digital Marketing.

● Having experience in Ad Trafficking, Ad tech implementation and well versed with platforms such as Google Ad Manager, Ad
Exchange, Google AdSense, Google Analytics and WordPress.

● As a Google publisher partner worked with Worked with various publisher in order to optimize their ad inventory and website
performance.

PROFESSIONAL EXPERIENCE

Sony Pictures Networks | Sr. Executive-Product Operations June 2021- Present date

● Managing and optimizing Programmatic, Direct and in-house campaigns on Sony Liv OTT platform through Google Ad manager
360.
● Handling Inventory and performance reports for advertisers and sales team.

● Communicating with the sales team and Advertisers to fulfill the requirements.

Times Internet | Account Manager-Product Operations Nov 2018 - June 2021

● Optimizing and managing the in-house Ad network ”Colombia ” Ads on different internal websites and Apps like Times of
India, Gaana, Economics times etc.

● Working on Google Ad manager 360, creating Ad units, configuring and managing backfill campaigns on internal websites.

● Generating inventory and performance reports for direct and network ads on tableau for Product and sales team as per their
requirements.

● Interacting and Coordinating with different teams in order to complete the new changes and implementations on various
sites.

Cyber Media |Sr. Executive-Digital Services Oct 2017 - Nov 2018

● Website monetization, Ad tag implementation, keyword research, on page SEO and direct campaign management.

● Trafficking and optimizing different DFP campaigns like Sponsorship, Standard, Network, Price priority etc. and setting up
different types of Creative in Google Ad manager.

● Configuring and executing programmatic guaranteed campaigns and preferred deals through Ad Manager.

● Implementing page load time and accelerated mobile pages (AMP) for better performance and page views.

● Enhancing the website performance through tools like Webmaster, Analytics, SEM rush, AdWords keyword planner.

NIIT Technologies Ltd.| Sr. Ad Ops Executive Jan 2017 - Oct 2017

● Working in Ad Operations with the US based publishing group (Morris communications).

● Handling the Ad optimization for the US based news websites like savannahnow.com,
blufftontoday.com and chronicle.augusta.com etc.

● Trafficking and optimizing varied campaigns managing various types of Creatives though DFP.

● Communicating with the US Ad Ops and sales team to fulfill the Advertisers requirement.

● Generating Inventory and performance reports for advertisers and sales team on daily, weekly and monthly basis.

Cyber Media India Pvt. Ltd.| Digital Marketing Executive May 2015 - Jan 2017

● Implementing and optimizing different Ad networks like Google AdSense, Ad Exchange and DFP in various websites.

● Google analytics analysis and reporting to optimize the various client’s websites. Managing and working on Content
management Systems like WordPress.

● Planning, executing the most suited on page SEO strategy for the website. Performing keyword research according to business
objectives. Optimizing CPC & CTR of Google Ads to increase AdSense and Ed Exchange revenue.

● Developing comprehensive business and online strategies resulting in increased traffic and revenue.

● Communicating with internal business departments as well as external clients, agencies and publishers.

SKILLS SUMMARY

 Google Ad Manager 360, Display Advertising, Programmatic Advertising, AdSense, Google Analytics, ADMob, Open X,
Tableau, Kibana, Inventory Management, Network Optimization, Video Monetization, Webmaster Tool, SEM Rush, CrazyEgg,
Keyword Planner, WordPress, Blogger, Open Office.

Education

● B.Tech in Computer Science: 2011-2014