Careem is a transport network firm located in Dubai, United Arab Emirates, that was launched in 2012.

It
is a ride-hailing service comparable to Uber, with over 100 cities in the Middle East, North Africa, and
South Asia areas. Careem offers a platform via its smartphone app that allows users to book rides,
arrange food delivery, and perform a variety of other on-demand activities. Careem initially
concentrated on vehicle services, but it has now expanded its offers to include other modes of transport
such as bikes and buses. To meet cultural preferences and give more accessibility, it has implemented
features customized to the local markets in which it operates, such as female-driver alternatives and
cash payments. Careem was bought by Uber in a $3.1 billion deal in 2019, yet it continues to function as
a distinct brand and organization. Careem has been able to benefit from Uber's knowledge and
resources while keeping its regional identity and localized services as a result of this purchase. Careem is
an important participant in the Middle East transport business and has had a considerable influence on
the region's urban transportation scene. It has become a popular and dependable method of
transportation for many people, providing easy and cost-effective choices for moving about the places it
serves. Careem has expanded its services to numerous Middle Eastern and North African (MENA)
nations. Careem had a presence in the following host countries: Firstly, United Arab Emirates (UAE):
Careem's native market, where it first debuted in 2012. Secondly, Saudi Arabia: Careem expanded
rapidly in Saudi Arabia, establishing a significant presence in cities such as Riyadh, Jeddah, and
Dammam. Thirdly, Egypt: Careem moved into Egypt, focusing on cities such as Cairo and Alexandria.
Fourthly, Jordan: Careem established its services in Jordan, focusing especially on Amman, the capital
city. Next, Lebanon: Careem has expanded its ride-hailing services to Lebanon, namely to Beirut.
Moreover, Morocco: Careem expanded into Morocco, launching services in cities like Casablanca and
Marrakech. Careem introduced its services in Pakistan, focusing on large cities like as Lahore, Karachi,
and Islamabad. Finally, in Turkey, Careem increased its activities, focusing primarily on Istanbul.

Careem chose its host nations and partners for a variety of reasons, including:

Firstly, Market potential, Careem chose host nations based on their prospective market. They
concentrated their efforts on nations having a huge population, substantial urbanization, and a growing
need for transportation services. Careem entered these regions in order to capitalize on the growing
need for convenient and dependable transportation solutions. Secondly was due to the Regulatory
Considerations, due to the unique nature of ride-hailing services, Careem experienced regulatory issues
in various regions. Careem was able to bypass these regulatory difficulties and build a legal foundation
for its activities by partnering with local taxi businesses. Careem was able to align with current rules and
obtain acceptability from local authorities by collaborating with established taxi firms. Thirdly was due
to the Local expertise, by collaborating with local taxi firms, Careem gained access to its partners'
expertise of the local market, client preferences, and existing networks. This local knowledge was crucial
in understanding each market's unique dynamics, reacting to cultural details, and personalizing their
services appropriately. Lastly there was Operational Infrastructure, Careem leverage their current fleet
of cars, drivers, and operational infrastructure by cooperating with established taxi businesses. This
enabled them to rapidly expand their services with less initial expenditure and logistical problems.