Presented By: Strategic Management Project

Abrar, Asad & Team

PEPSICO’S Journey towards a Sustainable

Future
 Special Thanks
to our

Teacher & Mentor

01. 03. 05.
Sir Farhan Ahmed
Who We Are What We Do Portfolio

understanding
Vision & Mission
04.
of this course
Our Product
and to 06.
under whose guidence we are able to develope
complete our
Contact Us
project.
 Table Of Content
Content List

01. 03. 05.

Our Commitment Our Products Value Chain items

02.
Who we are
04.
Our Value Chain
06.
Our impact
Commitment to Mother Earth
By conserving nature’s precious
resources and fostering a more
sustainable planet for our children and
grandchildren.
About Us
Who We Are

PepsiCo is one of the largest player in the Pakistani

beverages market. It product offerings ranges from
beverages to ready to eat potato lays.

<40%
Market Leader
Pepsi is leading the
market with major share
Our Product under Discussion
Lay’s
LAY’S is flagship product of the Pepsico in the
world. One of the best selling potato chips across
the globe with high nutritional values

<60%
Market Leader
Lay’s leading the market
with major share
Business Model
Business Model Components
1. Value proposition
2. profit formula

Value Proposition
benefits that a company is delivering to customers
who buy its products or services.

Profit Formula
the money making formula after meeting the
needs profitably
Value Proposition
We do not sell Lay’s, we sell quality
Lay’s is premium product made with quality
ingredients
Lay’s is marketed by one of the World’s leading
brand
From potato to packaging and delivering at your
door step quality is ensured.
Best seller in the Pakistani Market due to its
unique taste and premium quality
Offer wide variety of flavours accourding to
customer needs
 Profit Formula
Lay’s sales comprises of <27% in the sales of
Pepsico in Pakistan.
Ensuring quality and sustainable practices has
even improved the sales and thuus the profits
Lay’s is best seller in the Market
Price varies from Rs. 10 to 200
Our factory is running 24/7 to meet the
demand.
Due to increased demand we have achieved
economies of scale, which is adding in our
profitability.
 OUR VALUE CHAIN

PACKAGING &
RSPO DISTRIBUTION
Sustainable Palm Usage of bio
Oil degradable card
boards

ORGANIC FIELDS EFFICIENT PROCESSING

Our fields use we use modern
organic ferts machines to
POTATOS
process
we use organic
potatos
 1 This ensures no harm has
been made to the nature
for the palm oil

RSPO
Palm Oil
Sustainable Future
Sourcing palm oil from Hence preserving the life of
RSPO certified suppliers palm trees on earth
 2 Usage of recycled water

Organic
&
Modern
Fields
Sustainable Future Usage of organic fertilizer Water conservation is
ensures that life on earth ensured
is preserved
 3
Organic Potatos
without any harmful

Organic chemicals
No Chemicals
Potatos means no harm to
the end users

Sustainable Future
 4 Our facilities are solar
powered

Efficient
Processing

Sustainable Future State of the art modern usage of LED lights is saving
machines are used which energy
are energy efficient
 5 Reusing the pallets

Packaging
&
Distribution

Sustainable Future Using biodegradable and Using the warehouses

resueable card boxes for which use day light and
packaging saves energy
SDG Goals Journey
Step towards a Sustainable World

Palm Trees saved Decarbonization

No Presticides Green Energy
Organic Raw
Using Day
Material
Lights
Recycled Water
Improved No green house
farming leads gases
towards
betterment of
flora & fauna
 Our Impact
on the Environment

32 Mn 16000 Tons
20,000
GALLONS PLASTIC WASTE ACER ORGANIC
WATER SAVED RECYCLED FARMS
No pesticides
Replinishing Water in Using in recycled bottles
Flora & Fauna
Agriculture Recycled packaging
Organic Raw Material
Drip Irrigation material
Organic Food
Recycling of Water Plastic Roads
Better Life Better
Choices
 Our Impact
on the Environment

4500 tons PRESERVING

ECO SYSTEM
GREEN ENERGY

RSPO CERTIFIED
PALM OIL USED By using all the organic No CO2 Emissions
things in 20,000 acers No Green House Gases
Preserved forests farms we are promoting Decarbonizing by our
Preserved wild life biodiversity. varios actions
Preserved bio diversity no harm to any insect or No pesticides and
animal during all the insectisides mean no
processing harm to mother nature
THANKS