SEATTLE’S BEST COFFEE - PROJECT BRIEF

PROGRAM NAME PARTICULARS

Seattle’s Best Coffee Honeycomb Collection

Hot Honeycomb Latte

Product Name Iced Honeycomb Latte
Honeycomb Javakula
Honeycomb Javanilla

Marketing Objective
- To establish Seattle’s Best Coffee as an innovative brand by offering a first of
its kind concept in the category and to excite the market with the introduction of
honey/ honeycomb concept.
- To drive Seattle’s Best Coffee’s Q3 sales by offering a new product innovation
mainly highlighting the core business- beverages.

Primary Audience Young Professionals, Millennials, Middle-aged, Existing & New SBC Users
ABC – 25 to 45 years old

Primary Channel In-store and Digital

Single-Minded Benefit Have an Exquisitely Unique Grand Experience in every sip

Seeding Date June 19, 2022

Execution Guidelines (if any)

Attachment Brief & Key Visuals
 HONEYCOMB COLLECTION

• Unveil the grand unique experience with the delicately sweet taste of the newest creation—the Honeycomb
Collection.
• Taste the perfect harmony of espresso, honey, honeycomb which gives a delicate and sweet taste but isn’t too
intense. Each drink is topped with cut-up chunks or bits of honeycomb that adds rich flavor and a straight-from-the-
hive, natural appeal.
• Enjoy this newest creation in four (4) exciting variants: Hot Honeycomb Latte, Iced Honeycomb Latte, Honeycomb
Javakula & Honeycomb Javanilla.
• All Honeycomb Collection variants will be available in Seattle’s Best Coffee branches nationwide.
● Order for dine-in, take-out, pick-up and delivery thru Grabfood, Foodpanda, FB Messenger & Pickaroo.
● #SBCHoneycomb only at Seattle’s Best Coffee.

About the products:

Hot Honeycomb Latte

o Feel the warmth and balance of the combination of flavors from honey, espresso, milk, garnished with cubes of
honeycomb.
Iced Honeycomb Latte
o Fancy a cold variety? Then the Iced Honeycomb Latte is perfect for you. Enjoy the play of honey, espresso, milk
and honeycomb made cooler for a more refreshing feel.
Honeycomb Javakula
o It has that rich and indulging taste coming from the mix of Javakula base, espresso enhanced by honey &
honeycomb, best to keep your mood light and energized.
Honeycomb Javanilla
o Dreamy and decadent variant from the distinct combination of vanilla ice cream, honey, espresso, milk topped with
dollop & honeycomb bits.

Deliverables
1. PR Write Up
2. PR Media Seeding