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SWOT ANALYSIS

Strong financial position


State of the art production facilities
Established brand name / loyalty
Fertilizer products are high in demand by agriculture
sector

Strengths
Well established distribution network
Technical prowess
Development of new and eco-friendly formulations
Competent & committed human resources
Well diversified investment portfolio
High barriers to entry in the industry

Mature industry with clogged overall demand


Established competitors’ dealer network hampering
Weakne
sses
market share enhancement
Reliance on depleting natural resource
Narrow product line
Relatively homogeneous product limiting pricing
strategies

Horizontal as well as vertical diversification


Increase / value addition in product line

ities
Opportun
covering macro and micro nutrients
Implementation of energy efficient technologies
to conserve gas
Exploration of alternative sources of raw
material

Inconsistent Government policies for fertilizer industry


including pressures on fertilizer pricing
Depleting natural gas reserves
Poor farm economics
Threats Continuous increase in raw material / fuel prices and
GIDC settlement
Provision of gas to competitors at concessionary rates
Imposition of additional taxes and levies / changes in
tax regime for imported fertilizer
Profit cuts due to continuous increase in operating cost
Hight level of currency devaluation and current account
deficit
Company Overview

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