The U.S.

E-commerce
Calendar Every
Marketer Needs
A look at one full year of
e-commerce opportunities
Don’t wait to plan your Halloween campaign until three weeks out.

In this e-commerce calendar, you’ll see the entire year laid out for a broader view
of the holidays and observances you can plan your marketing campaigns around.

Here’s what you’ll gain:

Get ahead of the game and discover when you should start planning
Get a glimpse at how consumers are feeling during each month
Identify which holidays make sense for your brand to center email marketing
campaigns around
A plethora of ideas on how to engage customers, communicate your brand’s
value, and slowly warm up your email list for big holidays
A yearly updated calendar right in your inbox*
*As long as you’re subscribed to ActiveCampaign’s e-commerce calendar newsletter, you’ll receive an updated calendar automatically when we publish it.
 October 2023
SUN MON TUE WED THU FRI SAT

October 1
World Vegetarian
2 3
End of
4 5
World Teacher’s
6 7

at a glance
Day
Oktoberfest Day
International
Mean Girls Day
Coffee Day

October is spooky season. But 8 9 10 11 12 13 14

more than that, the month is an Columbus Day

opportune time for brands to

catch the attention of their
customers with the promise of 15 16 17 18 19 20 21
Canadian
sweet Black Friday deals. Thanksgiving
Get to Know Your
Customers Day
Boss’ Day
Brands that rely on e-commerce
sales should begin developing a 22 23 24 25 26 27 28
strategy 6 weeks ahead of the
holiday to warm up their
customers and hint at promotional
emails that they can expect to see 29 30 31
land in their inbox. National Cat Day Halloween
Federal holiday

Key themes How consumers may be feeling

Black Friday preparations
Consumers begin to consider
holiday travel
Breast Cancer Awareness
Month
Despite recent inflation, consumer retail spending Visit our e-commerce calendar hub
increased by 1.3% last October. With holidays on the for more content that’ll help you
horizon, consumers are primed for any holiday-related catch your customer’s attention.
marketing campaigns you may have up your sleeve.
Use ActiveCampaign’s advanced automation to engage
E-commerce Hub
with them early and often so your brand is top of mind
when gifting season is in full swing.
 November 2023
SUN MON TUE WED THU FRI SAT

1 2
Day of the Dead
3 4
November
Federal holiday

at a glance
5 6 7 8 9 10 11
The e-commerce olympics are
Daylight Savings Election Day Veterans’ Day
here. November is the time for
brands all over the world to take
12 13 14 15 16 17 18
advantage of the shopping craze
Fast Food Day
happening this month and next.

Even if your brand or industry may

not have an obvious play during
19 20 21 22 23 24 25
Black Friday, take it as an
Thanksgiving Black Friday Small Business
Day Saturday opportunity to connect with your
customers, offer discounts, send
personalized emails or freebies,
26 27 28 29 30 and give them a reason to keep
Cyber Monday Giving Tuesday coming back.

How consumers may be feeling Key themes

According to recent research, consumers pulled back Visit our e-commerce calendar hub
on spending by 0.6% last November. While this for more content that’ll help you
Height of Black Friday
number may be different this year, keep in mind that catch your customer’s attention. Holiday season in full swing
your customers may restrict themselves from extra
spending, choosing to spend on air travel or Everyone begins to slow down
necessities in November. This is the perfect time to run E-commerce Hub
Start of holiday purchases
deals and discounts during the week of Black Friday.
 December 2023
SUN MON TUE WED THU FRI SAT

December 1 2

at a glance
3 4 5 6 7 8 9
National Cookie Hanukkah begins Green Monday
Moving into December, consumers Day

are at the height of their holiday

10 11 12 13 14 15 16
shopping, preparing for travel, and
National Free Hanukkah ends
popping out for last minute gifts
Shipping Day
they might’ve forgotten to buy.
17 18 19 20 21 22 23
This is the month of giving and First Day of Festivus
consequently, the month that Winter
brands can make the most impact
24 25 26 27 28 29 30
with their customers. Be sure to
Christmas Eve Christmas Day Boxing Day
engage with them, provide
Kwanzaa
shipping window estimates, and (through 1/1)
follow-up with additional products
31
they may be interested in. New Year’s Eve Federal holiday

Key themes How consumers may be feeling

Peak gifting season
Winter break for schools
Many people take PTO
Consumer spending at a high
Studies show that last December, consumer spending Visit our e-commerce calendar hub
slid down 0.2%. However, this isn’t a big dip, and for more content that’ll help you
December is still a huge month for e-commerce catch your customer’s attention.
brands. Take advantage of email automation and
clearly communicate with your customers why your
E-commerce Hub
brand and products are worth spending money on.
 January 2024
SUN MON TUE WED THU FRI SAT

1
New Year’s Day
2 3 4 5 6
January
Polar Plunge at a glance
7 8 9 10 11 12 13
January marks the beginning of an
entirely new year. With a blank
canvas, people everywhere
commit to New Year’s resolutions
14 15 16 17 18 19 20 with big aspirations of self-
Martin Luther improvement.
King, Jr. Day

This is a great time for businesses

21 22 23 24 25 26 27 large and small to offer New
Compliment Day Chocolate Cake Year’s discounts and motivate
Day consumers who are leaning into
the “new Year, new me” mentality
28 29 30 31 to make purchases that will
Data Protection improve their lives.
Federal holiday
Day

How consumers may be feeling Key themes

Here’s where things take a positive turn. In January of Visit our e-commerce calendar hub
2023, consumer spending increased by 1.8% ($312 for more content that’ll help you Dry January
billion). With the turn of a new year and a blank page catch your customer’s attention.
New Year’s resolutions
ahead of them, it’s wise to leverage this time and offer
your customers deals or special packages to ring in the Committing to healthy habits
year. Resolutions are huge in January, adjust your E-commerce Hub
campaigns to reflect that.
Veganuary
 February 2024
SUN MON TUE WED THU FRI SAT

February 1 2 3
Groundhog Day
at a glance
4 5 6 7 8 9 10
After the holidays, consumers are
National Pizza Chinese New
sure to feel a little lighter in their Day Year
wallets. This doesn’t mean that
you can’t find ways to close deals.
11 12 13 14 15 16 17
Super Bowl Galentine’s Day Valentine’s Day Random Act of
February is all about love, whether
Sunday Kindness Day
that’s between a significant other, Mardi Gras Ash Wednesday

family, or friends. Pets even get a

18 19 20 21 22 23 24
whole day dedicated to loving
President’s Day Love Your Pet
them! Focus your campaigns on
Day
helping your customers celebrate
their loved ones and maybe throw
in a little freebie for them to 25 26 27 28 29
practice some self-love too. Federal holiday

Key themes How consumers may be feeling

Black History Month
Gifts and surprises for
consumers’ loved ones
Height of football season
February is all about spending time and celebrating Visit our e-commerce calendar hub
with loved ones, romantic, platonic, or otherwise. for more content that’ll help you
Consider introducing a new product, special discount, catch your customer’s attention.
or complimentary free trial or gift with your Valentine’s
Day offerings. At the start of the month, consumers will
be willing to spend their money on spoiling their loved E-commerce Hub
ones, so capitalize on it!
 March 2024
SUN MON TUE WED THU FRI SAT

1 2
March
3 4 5 6 7 8 9
at a glance
World Book Day
March is best known for St.
Patrick’s Day and March Madness.
10 11 12 13 14 15 16
Daylight Savings Pi Day This month, restaurants, bars, and
Ramadan clubs will see the biggest spike in
sales. In fact, in 2022 alone, St.
17 18 19 20 21 22 23
Patrick’s Day spending amounted
First Day of
St. Patrick’s Day
Spring to $5.87B across the US. Brands
March Madness can cash in on this pot of gold by
begins
selling green clothing, party
24 25 26 27 28 29 30 supplies, food, and drinks or by
Holi Good Friday advertising special deals based on
the success of a consumer’s
31 March Madness bracket.
Federal holiday
Easter

How consumers may be feeling Key themes

When you think of March, you think of St. Patrick’s Day Visit our e-commerce calendar hub
and the very start of warmer weather. St. Patrick’s Day for more content that’ll help you
Women’s History Month
is a huge holiday for consumer spending. A research catch your customer’s attention. The Academy Awards (Oscars)
reports that an average person will spend around
$30-$40 while celebrating. Plan your campaigns Spring is on the horizon
accordingly and consider incorporating shades of E-commerce Hub
March Madness galore
green into any promotional marketing emails you send
out.
 April 2024
SUN MON TUE WED THU FRI SAT

April 1
Easter Monday
2 3 4 5 6

at a glance April Fools Day

7 8 9 10 11 12 13
The weather is slowly warming up National Pet Day
and it’s likely that your customers
are spending more and more time Sibling Day

outside (weather permitting). 14 15 16 17 18 19 20

During April, it may be a bit more

difficult for your brand to catch
attention. Instead, focus on
21 22 23 24 25 26 27
doubling down on your existing
Earth Day Arbor Day
customers, helping them welcome
Spring and showing them your
dedication to making their lives
28 29 30
easier by consistently improving
your products and services. It’s Gonna Be Federal holiday
May Day

Key themes How consumers may be feeling

Spring has sprung
Spring Break for schools
Religious holidays
Coachella music festival
While reports show that spending in April is on the rise, Visit our e-commerce calendar hub
be aware that as the summer approaches, it may be for more content that’ll help you
harder for your brand to catch attention. Many people catch your customer’s attention.
are traveling or planning to soon so their pockets may
be tighter. This is a great ‘hibernation’ time to tweak
any strategies and really connect with your existing E-commerce Hub
customers. Strengthen your foundation.
 May 2024
SUN MON TUE WED THU FRI SAT

1 2 3 4 May
Federal holiday Star Wars Day

at a glance
5 6 7 8 9 10 11 May is the first taste of Summer.
Cinco de Mayo Eat What You
Want Day
Many consumers will start to
travel more during the next few
12 13 14 15 16 17 18 months so it’s a good idea to
Mother’s Day World Cocktail World Baking showcase why your products are a
Day Day must-have for vacations. Plus,
Mother’s Day is a great
19 20 21 22 23 24 25 opportunity to show love and
Red Nose Day appreciation for all mother figures
National Wine out there. Lean in, offer product or
Day activity suggestions, and help your
26 27 28 29 30 31 customers plan something truly
Memorial Day
special for their loved ones.

How consumers may be feeling Key themes

A recent study shows that between May and July Visit our e-commerce calendar hub
2023, consumer spending was up by 2.3%. May is for more content that’ll help you
Asian/Pacific Islander Heritage
another big month for celebrating loved ones. This catch your customer’s attention. Month
time around, it’s mother figures. Think about how your
brand can tie into Mother’s Day and how you can Summer preparations
highlight your product or service as a great gift that E-commerce Hub
Travel season on the horizon
consumers will want to gift their loved one.
 June 2024
SUN MON TUE WED THU FRI SAT

June 1

at a glance 2 3 4 5 6 7 8
National Best
June is the height of all Summer National Donut
Day Friend Day
festivities. With school out for the
season, Pride Month in full swing, 9 10 11 12 13 14 15
and celebrating fathers Flag Day
everywhere, it’s a competition for
brands everywhere to catch
consumers’ attention. 16 17 18 19 20 21 22
Father’s Day Juneteenth First Day of
Summer
Craft fun, bright, and playful
campaigns during this month in
23 24 25 26 27 28 29
order to emulate the feeling of
memorable Summer days.
Customers will be busy during
June, so stand out with bold 30
headlines, imagery, and World Social Federal holiday
unbeatable Summer sales. Media Day

Key themes How consumers may be feeling

Summer is here. People everywhere will be traveling, Visit our e-commerce calendar hub
Pride Month going out to eat, attending concerts, and investing for more content that’ll help you
Summer Break for schools more in activities that they can share with friends. In catch your customer’s attention.
June 2023, spending rose by 0.4% with the two largest
Summer holidays categories being consumer goods and vehicles. To
grab attention, create eye-catching emails, advertising E-commerce Hub
Travel season begins
your brand in a fun yet efficient way.
 July 2024
SUN MON TUE WED THU FRI SAT

1 2 3 4
Independence
5 6 July
Day
at a glance
7 8 9 10 11 12 13 July may be seen as a statistically
World Chocolate quieter month when it comes to
Day
retail sales. However, in 2023,
consumer spending actually
14 15 16 17 18 19 20 increased by 0.8%.
World Emoji Day
While small, this bump is still
relevant. With the celebration of
21 22 23 24 25 26 27 Independence Day comes the
Amazon Prime opportunity to make a splash with
Day Fourth of July themed marketing.
And don’t forget Prime Day!
28 29 30 31 Consumers will be online and
International Day Federal holiday
ready to buy so place a heavy
of Friendship focus on e-commerce.

How consumers may be feeling Key themes

In the US, July is all about everything red, white, and Visit our e-commerce calendar hub
blue. If applicable, include Fourth of July theming and for more content that’ll help you
Fourth of July celebrations
discounts in your marketing campaigns. Plus, Amazon catch your customer’s attention. Amazon Prime Day
Prime Day is a great opportunity for any e-commerce
brand with an Amazon store to make a hard push and Graduation celebrations
leverage the day to capture as many sales as possible. E-commerce Hub
 August 2024
SUN MON TUE WED THU FRI SAT

August 1 2 3
Federal holiday
at a glance
When August rolls around, it puts 4 5 6 7 8 9 10
a final pin in Summer. As one International International Book Lovers
Beer Day Cat Day Day
season ends, another begins.
August is back-to-school season,
a perfect time to center your 11 12 13 14 15 16 17
marketing around student National
discounts and promotions. Nonprofit Day

18 19 20 21 22 23 24
Plus, it may seem far away, but
Black Friday is inching closer.
Focus on cleaning, engaging,
building, and strengthening your
25 26 27 28 29 30 31
email list now so you have a
Women’s
healthy pool of customers to send National Burger
Equality Day
Day
your Black Friday emails to. International
Dog Day

Key themes How consumers may be feeling

Lollapalooza music festival
Summer coming to a close
Prep for back-to-school
Initial Black Friday planning
August tends to be another month where your brand Visit our e-commerce calendar hub
can be in semi-hibernation. But this doesn’t mean you for more content that’ll help you
should do business as usual. Take time to refocus your catch your customer’s attention.
efforts and measure your results after the busy
summer months. Clean out your email list and
reengage with your most loyal customers so they’re E-commerce Hub
primed for your Black Friday promotions.
 September 2024
SUN MON TUE WED THU FRI SAT

1 2 3 4 5 6 7 September
Labor Day
at a glance
8 9 10 11 12 13 14 September marks a time of kids
National Video
returning to school and the
Games Day
beginning of Fall.

15 16 17 18 19 20 21 The start of Fall is a great

Oktoberfest opportunity to tie your brand into
begins all things pumpkin, cozy, and
warm. Not only this, it’s a prime
22 23 24 25 26 27 28 time for e-commerce brands to
First Day of Fall
World Tourism make final preparations for Black
Day Friday, Cyber Monday, and Small
Business Saturday. Make sure
29 30 you’re reminding your customers
of what you offer and continue to
Federal holiday
build interest around your brand.

How consumers may be feeling Key themes

Maybe more than any other month, September is the Visit our e-commerce calendar hub
perfect example of an e-commerce brand’s paradise.
National Hispanic Heritage
for more content that’ll help you
Consumers go crazy for fall decorations, special fall catch your customer’s attention. Month (9/15-10/15)
drinks, and fun fall activities. Use the season to your Oktoberfest (9/21-10/6)
advantage. And with the week of Black Friday inching
E-commerce Hub Back to school
closer, September is prime time to be posting
frequently and planning your Black Friday marketing Cozy season begins
strategy.
 October 2024
SUN MON TUE WED THU FRI SAT

October 1
International
2 3 4 5
Mean Girls Day World Teacher’s

at a glance
Coffee Day
Day
World Vegetarian Rosh Hashanah
Day

October is spooky season. But 6 7 8 9 10 11 12

more than that, the month is an Oktoberfest World Mental Yom Kippur
ends Health Day
opportune time for brands to
catch the attention of their
customers with the promise of 13 14 15 16 17 18 19
Columbus Day Boss’ Day Get to Know Your
sweet Black Friday deals.
Canadian Customers Day
Thanksgiving
Brands that rely on e-commerce
sales should develop- a strategy 6 20 21 22 23 24 25 26
weeks ahead of the holiday to
warm up their customers and hint
at promotional emails that they
can expect to see land in their 27 28 29 30 31
inbox. National Cat Day Halloween Federal holiday

Key themes How consumers may be feeling

Black Friday preparations
Consumers begin to consider
holiday travel
Breast Cancer Awareness
Month
Just like September, October is a big month for Visit our e-commerce calendar hub
leveraging the season in your marketing strategy. for more content that’ll help you
Consumers are likely spending their money on spooky catch your customer’s attention.
decorations, party supplies, costumes, and Halloween-
themed activities. Consider running festive email
campaigns this month and leaning into the spirit to E-commerce Hub
make an impression on your customers and prospects.
 November 2024
SUN MON TUE WED THU FRI SAT

1 2 November
Day of the Dead
Federal holiday
at a glance
3 4 5 6 7 8 9
Daylight Savings
The e-commerce olympics are
Election Day
ends here. November is the month for
brands all over the world to take
advantage of the shopping craze
10 11 12 13 14 15 16
happening this month and next.
Veterans’ Day Fast Food Day

Even if your brand or industry may

not have an obvious play during
17 18 19 20 21 22 23
Black Friday, take it as an
opportunity to connect with your
customers, offer discounts, send
personalized emails or freebies,
24 25 26 27 28 29 30
and give them a reason to keep
Thanksgiving Black Friday Small Business
Day Saturday
coming back.

How consumers may be feeling Key themes

November is a big month. Most consumers are ready to Visit our e-commerce calendar hub
buy gifts ahead of Christmas including electronics,
Height of Black Friday
for more content that’ll help you
housewares, cookware, and more. This is the time to catch your customer’s attention. Holiday season in full swing
go hard with your advertising on social platforms and Everyone begins to slow down
email alike. There’s a lot of noise in November. Find a
E-commerce Hub Start of holiday purchases
way to stand out, prove the value or your brand, and
make the buying process as simple as possible.
 December 2024
SUN MON TUE WED THU FRI SAT

December 1 2
Cyber Monday
3
Giving Tuesday
4
National Cookie
5 6 7

at a glance Day

8 9 10 11 12 13 14
Moving into December, consumers Green Monday National Free
are at the height of their holiday Shipping Day

shopping, preparing for travel, and

popping out for last minute gifts
15 16 17 18 19 20 21
they might’ve forgotten to buy.
First Day of
Winter
This is the month of giving and
consequently, the month that
22 23 24 25 26 27 28
brands can make the most impact
Festivus Christmas Eve Christmas Day Boxing Day
with their customers. Be sure to
Kwanzaa
engage with them, provide Hanukkah begins
(through 1/1)
shipping window estimates, and
29 30 31
follow-up with additional products
New Year’s Eve
they may be interested in. Federal holiday

Key themes How consumers may be feeling

Peak gifting season
Winter break for schools
Many people take PTO
Consumer spending at a high
Although December is the height of gifting season, Visit our e-commerce calendar hub
consumers are sure to feel stretched thin when it for more content that’ll help you
comes to their budgets. Capture their attention by catch your customer’s attention.
advertising your product or service in a way that
creates FOMO (fear of missing out) if they don’t buy it.
Explain what sets your brand apart and give consumers E-commerce Hub
a reason to purchase from you.
Get ahead of the curve
No matter what kind of business you run, it’s never too early to start planning your strategy,
engage your audience, and curate a healthy email list that’ll turn into customers.

The power of email

With this calendar, start brainstorming holiday
campaigns that’ll delight your customers and show
them the value of your brand. When you combine
brand-relevant campaigns with automated email
workflows, you’ll be sure to capture attention and
close more deals around the holidays.

Ready to bring your ideas to life?

Learn more about ActiveCampaign and start a

free trial on our website, or visit our e-commerce hub for more tips.
*When you download our e-commerce calendar, you’ll automatically receive a fresh calendar every time we update it.