Professional Documents
Culture Documents
Nan Muthavan
Nan Muthavan
Nan Muthavan
Submitted By
R.KARTHIKEYAN
(Reg.No:2125F0781)
Dr.S.ALAKENDRAN, M.B.A.,MPhil.,PGDCA.,Ph.D
Associate Professor
Sathyamangalam - 636508
November 2023
KAAMADHENU ARTS AND SCIENCE COLLEGE
NAME R.Karthikeyan
NAAN-MUDHALVAN ID 81D9C02FCB71E69A7844CA086B14D075
DATE
I wish place my special thanks to all the faculty members and my friends of our
college who helped me directly and indirectly to complete this Project Work by ever means.
DECLARATION
Date :
S. No CONTENT PAGE NO
1 INTRODUCTION 1
3 INDUSTRIAL PROFILE 3
4 COMPANY PROFILE 4
7 PAYMENT GATEWAY 20
8 CONCLUTION 21
E-commerce (electronic commerce) is the buying and selling of goods and services, or the
transmitting of funds or data, over an electronic network, primarily the internet. These
business transactions occur either as business-to-business (B2B), business-to-consumer
(B2C), consumer-to-consumer or consumer-to- business.
In the last two decades, widespread use of e-commerce platforms such as Amazon and eBay
has contributed to substantial growth in online retail. In 2011, e- commerce accounted for 5%
of total retail sales, according to the U.S. Census Bureau. By 2020, with the start of the
COVID-19 pandemic, it had risen to over 16% of retail sales.
INTRODUCTION
WhatsApp Business is a dedicated platform designed for businesses to connect with their
customers. It offers several features tailored for commercial use, such as a Business Profile
where companies can provide essential information, automated messaging tools, and the
ability to manage customer interactions more effectively. WhatsApp Business enables
businesses to establish a professional presence on the messaging app and engage with
customers in a convenient and efficient manner.
1
ABOUT THE PROJECT
WhatsApp offers an app or API to companies looking to communicate with customers on the
WhatsApp platform, both of which are often referred to as WhatsApp Business. Businesses
can direct customers to message them on WhatsApp by placing a WhatsApp launcher icon
anywhere on their websites, e-commerce stores, and mobile apps. This opens a conversation
in the app, and the customer can get straight to the question.
2
INDUSTRIAL PROFILE
Companies in this industry display and sell original and limited-edition works of art. Two of
the world's leading auction houses that handle art are Christie's (UK) and Sotheby's (US).
Other major establishments include Beijing Poly International Auction (China), Gerald
Peters Gallery (US), the Saatchi Gallery (UK),and Thaddaeus Ropac (Austria)
Total global sales by art dealers and galleries (including auction sales) in 2021 were $65.1
billion, down by5% over the previous year, according to the Art Basel and UBS Global Art
Market Report 2022. The US accounted for 43% of global sales in 2021, followed by China
(20%), and the UK (17%)
The US art dealers and galleries industry includes 5,000 establishments (single-location
companies or unit of multi-location companies) Annual revenue for the industry in 2017
wasabout $10 billion.
COMPETITIVE LANDSCAPE
3
COMPANY PROFILE
Kadhi handicraft
4
KADHI HANDI CRAFTS
KADHI HANDICRAFTS company is a manufacturer and seller of the hand made products
and found in the year 2010. Started their journey in order to build.
An iconic handicrafts company of Indian origin. The products are made up of the highest –
quality raw materials and they guarantee to only serve you with the finest products in world.
Our products will make you to come back for more.
KADHI HANDICRAFTS company located in steel plant 1st gate, salem-30, TN, India.
KADHI HANDICRAFTS company specializes in making of products like handmade wire
bags, handcraft products, colourful handmade pot and more.
Registered in 2015, KADHI HANDICRAFTS company has made a name for itself in the
list of top suppliers in India. The suppliers company is located in Salem, Tamil Nadu and is
one of the leading sellers of listed products.
KADHI HANDI CRAFTS company is listed in Trade India`s list of verified sellers offerings
supreme quality of etc. Buy in bulk from us for the best quality products and service.
5
OBJECTIVES OF WHATSAPP BUSINESS
WhatsApp Business makes interacting with customers easy by providing tools to automate,
sort,and quickly respond to messages.
The WhatsApp Business app is designed for small business owners managing light volumes
of customer requests. It has the same interface as the consumer Whats App app, with some
additional features.
For instance, companies get a verified Business Profile so customers can trust who they're
chatting with. They can also set up Catalogues, a mobile storefront for small businesses to
showcase and share their goodson the platform. Only one user on one device can use the
WhatsApp Business app at least for now. If you're the owner of a mom-and-pop shop,
you're likely the one helping your customers. This is why the WhatsApp Business app is
great.
6
OBJECTIVES OF THE PROJECT
Increase sales
Sales conversion
Awareness
Brand building
Customer satisfaction
7
SCOPE OF THE PROJECT
WhatsApp Business remains targeted for small and medium-sized companies that let them
perform tasks, such as product listing, automated messaging, and message categorization. In
addition, it allows the client to get to a brand effortlessly and lets the brand cater to client
requirements quickly.
WhatsApp Business provides a direct point of contact between the company and users.
WhatsApp Business acts as a store for businesses to display the products also it has its
own catalogue, payment gateways connection option, bulk messaging and a lot more
features to enhance sales and clients relationship with the company.
8
CONTENT OF THE WHATSAPP BUSINESS
9
CUSTOMER HANDICRAFT PROJECT
Craft businesses are the opposite of mass production, employing a hands- on approach to
produce unique items for customers. Occasionally machinery may be used, but often these
require operation by a skilled artisan. Retailers may opt to offer customization of products to
further cater to customer demand.
Handicrafts is a labor intensive sector with high potential of employment for poorer section
of the society in rural areas. It is economically important because of low capital investment,
high value addition and negligible import content and high potential for export earnings.
Our products
Handmade wire bags
Multi handicrafts products
Colourful handicraft pot
10
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Enjoy the natural look vintage sitting arrangement for balcony, garden and interior of your
of your beautiful house, buy the chair and stool from our brand GUNEE on Kadhi Handi
crafts. Exclusive offer for the customers 30% offer.
16
Rs. 500.00 INR
Handicraft, sometimes more precisely expressed as artisanal handicraft or hand made . This
product is finely produced by our employees. Nice offer for this product Offer 30%
17
18
BUSINESS DESCRIPTION
19
PAYMENT GATEWAY OF WHATSAPP BUSINESS
20
CONCLUSION
21