BPME 2013

Kemahiran dan Gelagat Keusahawanan

TUGASAN 2

SEMESTER PERTAMA 2023/2024 (A231)

PANDUAN UNTUK PELAJAR

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PANDUAN AM

1. Pelajar dibenarkan menggunakan Bahasa Melayu atau Bahasa Inggeris dalam

menyiapkan tugasan berkumpulan ini.
2. Tugasan hendaklah ditaip di sebelah muka surat sahaja, menggunakan font Arial
atau Times New Roman, bersaiz 12, dan langkau 1½ baris.
3. Rujukan (jika ada) mesti disertakan menggunakan format APA dan dipetik daripada
sumber yang sahih serta berbentuk tulisan ilmiah seperti buku atau jurnal.
4. Sila layari http://www.emich.edu/halle/style_guides.html untuk melihat butir-butir dan
contoh-contoh bentuk APA.
5. Plagiarisme, peniruan dan penipuan TIDAK akan diberi markah dan sebaliknya
akan dikenakan tindakan tata tertib.
6. Kulit hadapan tugasan perlu mengandungi butir-butir seperti yang dilampirkan dalam
Lampiran 1.
7. Tugasan ini menyumbang sebanyak 20 peratus daripada jumlah markah kursus ini.
8. Sebarang pertanyaan boleh diajukan kepada pensyarah anda.

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KERJA KURSUS 2 BERKUMPULAN BPME 2013 (20%)

1) ‘LET’S INNOVATIVE!!!’
KONSEP IDEA PRODUK (20%)
Pelajar dikehendaki memikirkan satu konsep idea, sama ada dalam bentuk barangan
ataupun perkhidmatan. Idea ini merupakan refleksi ke atas peluang perniagaan yang
boleh dikenali berdasarkan pemerhatian anda kepada masalah-masalah yang sedang
dialami oleh masyarakat di persekitaran anda.

Anda perlu menyatakan masalah-masalah utama yang dialami masyarakat dan juga
menjelaskan bagaimana anda menukar masalah tersebut menjadi peluang perniagaan.

Kemudian jelaskan pula bagaimana proses idea yang anda ciptakan, serta dilanjutkan
dengan penjelasan mengenai bagaimana idea yang diciptakan tersebut dapat
diwujudkan sebagai produk perniagaan. Jelaskan dengan terperinci tentang bahan-
bahan yang dipilih sebagai bahan mentah, dan kaedah atau teknologi untuk
menciptakannya.

Seterusnya, penjelasan mengapa kumpulan anda yakin bahawa produk itu memang
akan mendapat permintaan oleh masyarakat, mengenalpasti segmen dan demografi
masyarakat yang akan memerlukannya, serta faktor-faktor yang mungkin menjadi
pertimbangan utama masyarakat dalam keputusannya membeli produk ini.

Anda dikehendaki menghantar tugasan bertulis ini tidak melebihi 5 muka surat,
termasuk muka surat yang menggunakan jadual, rajah dan gambar yang berkaitan
proses penciptaan idea ini. Tugasan bertulis ini hendaklah disusun secara kreatif, bagi
memudahkan memahami isi dan keindahan persembahan tugasan. Selewat-lewatnya
tugasan ini diserahkan pada Minggu 6 sebelum jam 5.00 petang.

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 Appendix 1

UNIVERSITI UTARA MALAYSIA

BPME2013
ENTREPRENEURIAL BEHAVIOR AND SKILLS

GROUP ASSIGNMENT 2
CLASS GROUP:
LECTURER NAME:

GROUP NAME

NAME MATRIK

1 (Leader)

Date:
2
FIRST SEMESTER 2023/2024 (A231)

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1 = Below Basic
Able to identify and explain problem and
issues with maximum assistance
Identification of the
Main Issues/ Problems Identifies and understand issues
incorrectly with no information given or
key information missing.
Less capable in compiling and analyzing
data or information that are observed /
Analysis of the Issues found and not able to identify the factors
that contribute to the problem / issue or
explain the cause of the problem
Irrelevant analysis of the issues
Wrongly identifies the
technique/tools/approaches for solving
the problem or does not provide any
technique/tools/approaches to the specific
Use of techniques context of the task assign.
/tools / approach
Faced difficulty of collecting and observing
the information for the synthesis and
evaluation
Less capable in making decisions based on
a comparison of the information, ideas
and solutions available
Solutions/ strategies
No action suggested, and/or inappropriate
solutions to all of the issues.
Student’s Name:
Lecturer’s Name:
Product Name::
Product Concept Rubric Report
2 = Basic
Able to identify and explain problems and issues
with little assistance
Identifies and understand few of the issues with
limited explanation given
Capable to compile and analyze data or
information that are observed / found but less
ability to identify the factors that contribute to
the problem / issue or do not explain the cause
of the problem clearly
Incomplete analysis of the issues
Identifies the technique/tools/approaches for
solving the problem but is not relevant to the
specific context
of the task assign.
Able to collect information for synthesis and
evaluation and
offers some evidence that it is
easy to conclude
Capable to create a satisfactory result based on
a comparison of the information, ideas and
solutions available.
Little action suggested, and/or inappropriate
solutions to a few issues
Matric No.:
Course Code:
3 = Proficient
Able to precisely and clearly identify and
explain problem and issues without
assistance
Identifies and understand most of the
issues. Explanation has some ambiguity
with some important information missing.
Capable to compile and analyze the data
or information collected / available, able
to identify the factors that contribute to
the problem / issue or able to explain
most of the causes of the problem
Thorough analysis of most of the issues
Identifies the correct
technique/tools/approaches for solving
the problem that is applicable within a
specific context the task assign but
insufficient information.
Able to collect information for synthesis
and evaluation and offers a good
conclusion with concrete evidence to
support the decision
Capable to make a good decision based
on a comparison of the information, ideas
and solutions available.
Appropriate, well thought out solutions,
or proposals for solutions, to most of the
issues
A231
4 = Advance Marks
Able to identify and explain problems and
issues clearly and in detailed
Identifies and understand all of the issues
clearly and outline necessary objectives to
solve the problems.
Capable to compile and analyze the data or
information collected / available, able to
identify the factors that contribute to the
problem / issue properly or able to explain all
the causes of the problem clearly
Insightful and thorough analysis of all the
issues
Identifies the correct
technique/tools/approaches for solving the
problem that is applicable within a specific
context the task assign and provide sufficient
information
Able to collect information for synthesis and
evaluation and offers a very clear conclusion
by showing a lot of evidence and quality to
support the decision
Capable to make a very good and justified
decision based on a comparison of the
information, ideas and solutions available.
Well documented, reasoned and
pedagogically appropriate solutions, or
proposals for solutions, to all issues
TOTAL MARKS
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