Republic of the Philippines

Laguna State Polytechnic University

San Pablo Campus
Province of Laguna

College of Business Administration & Accountancy

In partial fulfillment of the subject requirement in Marketing Management (MM101)

GLI CO. (Glow Light Innovation Corporation)

Submitted by:
GROUP NO. 5
Danila, Kyrelle Ann Q.
Dionglay, Mark Errol M.
De Mesa, Jude Matthew
Dumaraos, Gian Joseph
Librada, Angel Nicole D.
Olivo, Irene V.
Rectin, Godwyn Dwyte
Rubio, Ma. Daniela
Villa, Jelly Rose A.

Submitted to:
MADELON C. BRIZ, MBA
Assistant Professor III

December 2023
 Phase I
Company Profile

Glow Light Innovation Corporation

Glow Light Innovations Corporation is a company that takes the initiative to

provide innovative lighting solutions that offer multi-purpose usability to consumers.
At GLI Co. we are committed to helping with productivity by providing functional
materials to make studying and working a convenient task for every individual. We
aim to transform the study and working habits of individuals by helping them to be
productive and focused on their day-to-day activities.

Driven by our objective to help with people’s productivity and focusability we are
dedicated to providing high-quality products to ensure that we deliver satisfaction to
our customer’s standards when it comes to quality and functionality.

Mission
To provide good quality materials and improve the study and working habits of
individuals while imposing productivity in daily life, and to illuminate and enhance
the world around us by delivering cutting-edge lighting products and services that
combine quality and creativity.

Vision
To be the leading manufacturer and be the people’s preferred choice for their lighting
solutions and multi-purpose stationary materials that enhance their productivity.
Goods / Services
Product (Encolamp)

Is an organizer, clock, and lamp in one. This product is made to save space by
having a 3-in-1 design and neatly organizing items. This product also helps to lighten
the studying space or table and prevent the user or customer from using their phone
while studying. A lot of people are easily distracted by their phones, and this is why
you won’t need to use your phone while studying.

Product Features

● Clock - The clock is equipped with guaranteeing accurate timekeeping.

Adjusting the time is convenient with the discreetly placed setting buttons,
allowing you to customize the clock to match your schedule seamlessly.
Whether working late into the night or enjoying a cozy evening at home, this
lampshade's clock ensures you stay on track.
● Organizer - The multifunctional organizer consists of practical compartments,
providing a designated space for essentials such as pens, notepads, pins, and
even other small gadgets that make your workspace clutter-free.
● Touch Switch - It boasts a range of lighting options to cater to your specific
needs and allows you to choose from warm, cool, or neutral tones to create the
perfect atmosphere for any moment, whether you're working, reading, or
relaxing.
● Small Drawer Storage - The small drawer has a surprising amount of space for
those small items that tend to clutter your living or workspace, and no more
 searching for misplaced items because everything you need is right at your
fingertips.
● USB Charging - To recharge the light feature there is a USB connector where
you plug a charging cord to the Encolamp so that it will recharge and light up
again. USB Charging is a good method to recharge the light so that even
during black-outs or any circumstances in which the user has no access to
electricity the Encolamp will still work.

Competitive Advantage

● Promotes Focus and Concentration - Since the EncoLamp features a built-in

clock on it, users will no longer need to open their phone to check the time on
their phone that eventually leads to distraction to use the phone and disrupt
work and studies.
● Multipurpose 3 in 1 Product - The Encolamp is truly a versatile and
convenient product that caters to all your needs in one. With its innovative
design, this product combines three essential features into one compact device.
Not only does it serve as a digital clock, but it also doubles as an organizer
with a drawer. However, the most remarkable feature of this product is the
built-in light that offers three different modes and three stages of dimmer.
● Space Saving - The Encolamp is the perfect addition to any study table,
regardless of its size or level of clutter. Its compact size of only 4 and 6 inches
allows it to fit seamlessly onto even the most crowded of study areas. This
makes it a practical choice for students or professionals who may have limited
desk space but still require adequate lighting for their work.
● Portability - It is very convenient to move the EncoLamp in any place that the
user wants it to place into because it is very easy to carry and move around
since it is a 3 in 1 product.
● Energy-efficient Encolamp is a revolutionary lighting device that has been
designed to make your life easier. With just one battery charge, you can use it
for 3-5 days without having to worry about recharging it again. And the best
part? You only need to charge it once for one and a half hours.
SWOT Analysis

STRENGTH WEAKNESSES OPPORTUNITIES THREATS

-Innovative Light - Competition: Being -EncoLamp can take -Other New

Product that a newcomer in the advantage of the Entrants may be a
provides other industry makes it current trends in threat to the
purposes for harder to enter the innovative and new business.
organization and lighting market due study materials. Can
concentration. to intense take advantage of the -Production and
competition. product types that Delivery may be
- Non-existent are often sold in the impacted by
Direct Competitor. -Dependency on E-Commerce unforeseeable
Suppliers for Industry. events that may
-A Space-saving Material cause logistics
and compact Components: Gli Co. -Can expand on delays.
product. Is supplier different types of
dependent, as a lamp-organizers that -Inventory is
- Broad usage of a newly established vary in size, color, limited on newly
single product. corporation and design. established
producing self-made businesses.
materials may be -Markets are not
costly due to solidified in one -Existing
expensive group of individuals. Companies that
machineries. There are many offer a similar
people who are keen product are a big
-Economic on organization and threat to the
Variables: Certain multipurpose company because
changes in the products. these companies
economy and trends are bigger and
may influence the more well
amount of money established.
that consumers spend
on non-essential
goods like lamps.

-Market Saturation:
The market for lamps
has a high saturation.
 Phase II
Marketing Promotional Strategies

Social Media Marketing - Is a strategic approach to building anticipation and

excitement around upcoming seasonal releases or promotions for your product. This
marketing involves creating captivating and intriguing content on platforms like
Instagram, Facebook, or Twitter, offering glimpses of what customers can expect.
This could include sneak peeks of new designs, behind-the-scenes footage of the
creative process, or snippets of themed home setups featuring your product.

Referral Marketing - Consider creating a referral program strategy in which

customers who share their brand experience are rewarded in a certain way. Maybe a
discount on their next purchase, a gift card, or anything that will make them feel
appreciated. After all, inbound marketing strategy promotion plans have the customer
experience as their top priority. Word-of-mouth advertising, also known as WOM, is
one of the most valuable examples of pull promotional strategies. While experts
consider it one of the strongest methods out there, it is also the most difficult to obtain.

Print Marketing - Utilizing the usage of print products like Posters, Billboards,
Flyers, and Brochures to be displayed in shopping malls and bookstores as well as
disseminated to people and potential consumers. Print Media enables to building a
brand perception and credibility among consumers because this allows the brand or
the product itself to be seen and engaged.

Limited-time Offers - Introduce a time-limited discount for the first month to

incentive immediate purchases and create a sense of urgency. Offering time-sensitive
discounts or flash sales for a specific period creates urgency, prompting customers to
make purchases quickly to avail themselves of the discounted prices.

Customer Engagement - One effective way to encourage customer engagement is by

using a dedicated hashtag for customers to share their purchases on social media. This
not only creates a sense of community among customers, but also serves as a
marketing tool for the brand. By using a unique and catchy hashtag, customers are
more likely to remember and use it when sharing their purchases, thus increasing
brand visibility and reach.

Visual / Audio

EncoLamp is not just a regular lamp, it is a revolutionary product that

combines functionality with style. In today's fast-paced world, multitasking has
become a necessity and EncoLamp understands that. That's why they have introduced
a Video Advertisement that showcases the sleek design and innovative features of the
product.

Social Media

In today's digitally-driven world, social media has become an integral part of

our daily lives. From connecting with friends and family to staying updated on current
events, social media has become a go-to source of information for many people.
Recognizing the power and reach of social media, Gli Co. has harnessed this platform
to provide valuable and informative content about our products, particularly our
revolutionary EncoLamp.
 With over a billion active users, Instagram has become one of the most
popular social media platforms. This presents a huge opportunity for businesses to
showcase their products and services to a global audience. By having an Instagram
account, Gli Co. can tap into this vast potential and reach a wider audience that we
may not have been able to through traditional marketing methods.

Moreover, Instagram allows us to showcase our product in a visually

appealing and creative manner. With high-quality images and reels, we can
effectively showcase the unique features and benefits of Encolamp to our audience.
This not only helps to create brand awareness but also generates interest and curiosity
among potential customers.