Business Plan Format

1
Republic of the Philippines

Department of Education
REGION III – CENTRAL LUZON
SCHOOLS DIVISION OF TARLAC PROVINCE
SAN ROQUE NATIONAL HIGH SCHOOL
BAMBAN, TARLAC
TABLE OF CONTENTS
I. Executive Summary……………………………………………. 2
II. Introduction ……………………………………………….......... 3
III. Product or Service description …………………………. 4
IV. Industry Analysis ………………………………………………. 6
V. Market Analysis ………………………………………………..... 7
VI. Marketing Plan ………………………………………………...... 10
VII. Production or Operational Plan ………………………... 13
VIII. Organizational Plan ………………………………………….... 15
IX. Financial Plan ………………………………………………......... 17
X. Appendices ………………………………………………............. 20
2

BAMBAN, TARLAC
Entrepreneurship
Creation of a Business Plan
I. Executive Summary
In the small town of Dela Cruz, Bamban, Tarlac, an exciting and unique venture will
taken root - IdolFind, a K-pop merchandise business. In the ever-evolving world of popular
culture, K-pop has emerged as a global phenomenon, capturing the hearts of millions of fans
worldwide. In response to this passionate fanbase, IdolFind will be established to provide a
one-stop destination for all things K-pop, catering to the needs and desires of K-pop
enthusiasts. At IdolFind, our product selection is thoughtfully selected to encompass a broad
spectrum of K-pop merchandise. We understand the diverse interests and passions of K-pop
enthusiasts, and our inventory reflects this understanding. Our offerings includes Lomo
cards, Light sticks, K-pop T-shirts, K-pop Journals, K-pop Album, and we also offers Photo
Booth with different props as well as different standee of their favorite K-pop Idols. As K-pop
Industry continue to take the hearts of millions of fan around the world, not only limited to
youth but to people of all ages. Bamban, Tarlac lack of shops to satisfied K-pop fans wants,
made us realize our goal and purpose. It is to bridge the gap between K-pop enthusiasts and
their beloved idols by offering high-quality, authentic, and often rare K-pop merchandise,
allowing fans to proudly embrace their passion for K-pop in style. In essence, IdolFind is not
merely a business but a heartfelt endeavor to unite people with the dynamic world of K-pop.
We are here to celebrate the culture, music, and idols that bring joy to countless lives.
Whether you're a die-hard K-pop enthusiast or someone curious to explore this exciting
realm, IdolFind is your gateway to experience the enchanting world of K-pop.
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BAMBAN, TARLAC
II. Introduction
In a world where music transcends borders and cultures, K-pop has taken center stage,
captivating the hearts and minds of countless enthusiasts worldwide. Recognizing the
insatiable passion of K-pop fan, we proudly introduce IdolFind, a K-pop merchandise
business made to redefine the way fans connect with their idols and celebrate their devotion.
The development of IdolFind is rooted in a deeper understanding that K-pop is more than just
a genre; it's a cultural phenomenon that has become a way of life for many. As the K-pop
industry continues to flourish, fans increasingly seek authentic, high-quality merchandise to
not only express their unwavering devotion but also to forge deeper connections with their
beloved artists. IdolFind addresses this pressing need, offering a diverse range of K-pop
merchandise that caters to the all-round interests of K-pop enthusiasts.
What differentiates IdolFind to other K-pop Merchandises is the way we interact with
our customers, we will talk to them not only as a seller and buyes but as well as a fellow K-
pop fan. We also prioritizes authenticity and quality of our products ensuring that all
merchandise is official and of high quality, so customers can trust that they are getting
genuine products. And also the photobooth service we will provide them is one of the edge
we have to other K-pop Merchandises by giving them a token of memory of them buying to
our store. IdolFind's value proposition encapsulates the essence of being the ultimate
destination for K-pop fans. It promises authenticity, exclusivity, and accessibility while
fostering a vibrant community and offering personalization options. The brand's commitment
to quality and sustainability adds depth to its value proposition. Through these carefully
crafted elements, IdolFind will solidified its place as a haven for K-pop enthusiasts, where the
love for K-pop transcends merchandise and transforms into a vibrant culture of connection
and celebration.
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BAMBAN, TARLAC
III. Product or service description
In a world where K-pop has emerged as a global cultural force, IdolFind stands as a
bridge between the vibrant world of K-pop and the ardent enthusiasts who make it all
possible. Here, we delve into the product properties, features, and characteristics of
IdolFind, and explore our potential sources of raw materials.
Products/Service:
 Lomo Cards: IdolFind offers a treasure trove of lomo cards, each capturing the essence
of K-pop idols. These cards are more than just collectibles; they are printed on high-
quality, durable cardstock, boasting vibrant colors and sharp details. They serve as a
canvas for fans to hold a piece of their favorite idols' charisma in their hands.
 Light Sticks: Our authentic K-pop light sticks are not just illuminating devices but a
portal to the concert and fan event experience. Crafted with precision and designed to
match the aesthetics of popular K-pop groups, these light sticks feature LED lights
synchronized with the music, creating an electrifying atmosphere for fans to bask in.
 K-pop T-Shirts: The marriage of style and comfort is the hallmark of our K-pop-themed
t-shirts. Crafted from soft, breathable materials, these shirts come in a variety of sizes
and designs, enabling fans to wear their K-pop allegiance with pride.
 K-pop Journals: Fans can chronicle their K-pop journey in our chic and practical K-pop
journals. These journals boast unique K-pop designs on their covers and high-quality
paper within, providing a canvas for fans to pen down their thoughts, experiences, and
cherished memories linked to their beloved idols.
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BAMBAN, TARLAC
 K-pop Albums: Our comprehensive selection of K-pop albums spans the spectrum
from the latest chart-toppers to timeless classics. Every album is pristine and
unwrapped, ensuring the best audio quality and the album artwork that fans hold dear.
 Photo Booth: At IdolFind, we offer a unique and interactive Photo Booth Experience
as part of our services. Step into a world where you can capture your love for K-pop
with fun and stylish photo sessions. We also offer a fantastic opportunity to snap
unforgettable moments with your favorite idols standee. Step in, strike a pose, and
take home cherished memories in true K-pop style.
IdolFind takes great care in sourcing its merchandise, working directly with
authorized K-pop merchandisers, suppliers, and distributors. This direct channel
guarantees the authenticity, quality, and exclusivity of each product we will offer.
Collaborations with official K-pop agencies and licensed manufacturers enable us to
procure albums, light sticks, and other merchandise. For custom-designed t-shirts and
journals, we will collaborate with local and international garment and printing companies,
ensuring high-quality materials and design precision.
6

BAMBAN, TARLAC
IV. Industry analysis
The K-Pop merchandise industry in the Philippines, particularly in the Luzon region,
has experienced significant growth over the past 3-5 years, reflecting the worldwide surge
in popularity of K-pop. This section includes the entity's most recent opinions and outlook
with reference to market and industry predictions, trends and competition analysis, and
forecasts.
In the bustling city of Angeles, Philippines, right next to Nepo Mall's entrance on Sto.
Rosario Street, BLUE AND WHITE MERCHANDISE, a direct competitor of IdolFind, has
been serving K-Pop enthusiasts since its establishment on March 12, 2016. It offers an
array of K-Pop merchandise, from T-shirts and iconic lightsticks to the latest albums. It
caters to the diverse desires of K-Pop fans with a vivid range of offerings. As a competitor
to IdolFind, it shares the same mission: to connect fans with their favorite artists and their
fellow enthusiasts.
Another competitor of IdolFind is KPop Fundom Shop, located at Mandaluyong City,

Philippines, nestled within the bustling Market Place at Gen Kalentong Mandaluyong City
established on November 24, 2016, stands as a formidable competitor to IdolFind in the
realm of K-Pop and K-Drama merchandise. The shop offers a wide selection of K-Pop and
K-Drama merchandise. From clothing and accessories featuring your favorite idols and
actors to the iconic light sticks that bring concerts to life, KPop Fundom Shop is a one-stop
destination for fans seeking tangible connections to their beloved artists.
7

BAMBAN, TARLAC
V. Market analysis
Market analysis is a pivotal component of any business strategy, and for

IdolFind, it's the key to understanding the K-pop enthusiast landscape. Here's a
comprehensive market analysis for IdolFind, designed to identify, isolate, describe, and
quantify the market of K-pop enthusiasts and potential customers.
Target Market
Tourists
10%
Teenagers/Young
Casual Fans Adults
15% 25%
K-Pop Enthusiasts
Gift Shoppers 30%
20%
Teenagers/Young Adults K-Pop Enthusiasts Gift Shoppers

Casual Fans Tourists
8

BAMBAN, TARLAC
Target Market:
 Teenagers/Young Adults (25%)

- Teenagers and young adults are often enthusiastic K-pop fans who eagerly seek out
the latest albums, merchandise, and collectibles. They are avid consumers of K-pop
merchandise, driving a significant portion of our sales. This group includes high school
and college students and young professionals who actively follow K-pop artists.
 K-Pop Enthusiasts (30%)
- This segment includes dedicated K-pop enthusiasts of various age groups. They are
passionate about K-pop culture, follow multiple artists, and actively engage in fan
communities, it is crucial for IdolFind's long-term success. K-pop enthusiasts are
dedicated fans who frequently purchase merchandise. They often prefer exclusive and
limited-edition items, contributing to our revenue.
 Gift Shoppers (20%)
- Gift shoppers are individuals looking to purchase K-pop merchandise as presents for
friends or family members who are K-pop fans. They often seek guidance on selecting
the perfect gift. Gift shoppers are an important segment, especially during the holiday
season and special occasions. They rely on our expertise to select the right K-pop
merchandise, making them valuable customers.
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BAMBAN, TARLAC
 Casual Fans (15%)

- This segment represents individuals who have a casual interest in K-pop. They may
not be deeply involved in fan communities but occasionally purchase merchandise for
fun. Casual fans may not make purchases as frequently as enthusiasts, but they still
contribute to our sales. They often buy popular and trending K-pop items, such as
albums or posters.
 Tourists (10%)
- Tourists visiting Bamban who are K-pop fans also form a portion of our target
market. They often seek authentic and unique K-pop merchandise during their stay.
Tourists provide an opportunity for additional sales. They seek authentic K-pop
merchandise during their visit, and we cater to their needs by offering a wide selection
of products.
Understanding the composition of our target market allows IdolFind to tailor its
product offerings, marketing strategies, and customer engagement to effectively meet the
preferences and needs of each segment. This comprehensive approach helps us serve a
diverse customer base and build brand loyalty.
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BAMBAN, TARLAC
VI. Marketing plan
To create a comprehensive marketing strategy for IdolFind, we will leverage the

7 P's of Marketing, to ensure that our approach is holistic and effective.
Product:
 Diversify our product range, ensuring we stock the latest albums, light sticks,
apparel, and unique collectibles.
 Emphasize the authenticity and quality of our merchandise, offering peace of mind
to our customers.
 Introduce exclusive merchandise lines and limited-edition products in collaboration
with K-pop artists.
 Continue to focus on the customer experience, maintaining a user-friendly e-
commerce platform.
Price:
 Offer competitive pricing while maintaining the quality and authenticity of our
products.
 Implement dynamic pricing strategies, allowing us to adjust prices in response to
demand fluctuations.
 Introduce bundle discounts for customers who purchase multiple items.
 Launch a loyalty program to reward frequent shoppers with discounts and exclusive
offers.
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BAMBAN, TARLAC
Place:
Packaging:
 Maintain a physical storefront in Dela Cruz, Bamban, Tarlac, designed with an engaging
andEnhance
visually appealing layout.to create a memorable unboxing experience for our
our packaging
 Expand our physical presence by strategically opening new stores in key locations across
customers.
the Tarlac
Utilize eco-friendly
 Strengthen and sustainable
our online presence through packaging materials
a user-friendly to alignplatform
e-commerce with customer
that offers
convenience
preferences and a seamless
and reduce ourshopping experience.
environmental footprint.
 Explore collaborations with local malls for the setup of pop-up shops during major K-pop
 Highlight the uniqueness of our packaging in our marketing efforts to differentiate
events.
from competitors.
Promotion:
Positioning:
 Leverage social media marketing on platforms such as Instagram, Twitter, TikTok, and
YouTube to engage and grow the K-pop community.
 Position IdolFind as the ultimate destination for K-pop enthusiasts, emphasizing our
 Collaborate with influential K-pop bloggers, vloggers, and influencers for product
commitment
reviews, unboxingto authenticity,
sessions, andquality, and variety.
promotional campaigns.
 Launch creative
Promote and themed
our strong marketing
connections campaigns
with K-pop artists to
andcoincide
agencieswith K-pop events,
to highlight our
debuts, and merchandise.
exclusive artist anniversaries.
 Establish an affiliate marketing program to encourage loyal customers to promote
 Communicate our deep understanding of K-pop culture and its ever-changing
IdolFind and receive incentives for referrals.
landscape, portraying IdolFind as a dynamic and reliable source for fans.
People:
 InvestThis marketing plan,

in continuous founded
training for ouronstaff
theto7 ensure
P's of Marketing is designedinto
they are well-versed reinforce
K-pop trends,
artists,presence
IdolFind's and products.
in the competitive K-pop merchandise market. By optimizing product
 Foster a customer-centric culture to provide a friendly, welcoming, and accommodating
offerings, pricing, access, promotion, staff engagement, packaging, and overall
shopping experience.
positioning,
 Encourage IdolFind
employee aims to foster inlong-term
participation customer
K-pop events, relationships,
concerts, boost brand
and fan gatherings to gain
recognition,
a deeperand solidify its status
understanding as thepreferences
of customer go-to destination for K-pop enthusiasts in Dela
and engagement.
Cruz, Bamban, Tarlac, and beyond.
12

BAMBAN, TARLAC
VII. Production or operational plan
To ensure the smooth and efficient operation of IdolFind, we will focus on the 4 M's
of Production - Money, Manpower, Machine, and Materials.
Money:
 Financial Management: Implement a robust financial management system to

monitor expenses, revenue, and cash flow. This will involve regular financial analysis
to make informed decisions regarding inventory, marketing, and expansion.
 Budgeting: Develop comprehensive budgets for various aspects of the business,
including inventory procurement, marketing campaigns, employee salaries, and store
maintenance. This will ensure that financial resources are allocated efficiently.
 Capital Allocation: Set aside capital for future expansions, renovations, and
emergency scenarios. Diversify investments to generate passive income and create
financial stability.
Manpower:
 Staffing: Hire a team of passionate and knowledgeable individuals who are not only
familiar with K-pop culture but also dedicated to delivering exceptional customer
service. This includes sales staff, customer support, and online platform
management.
 Training: Continuously invest in staff training and development programs to keep
the team updated on K-pop trends, customer service skills, and operational
procedures.
 Workforce Planning: Monitor and forecast staffing requirements to align with
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BAMBAN, TARLAC
Machine:
 E-commerce Platform: Maintain and continually improve our e-commerce platform

to ensure it remains user-friendly, secure, and efficient. Invest in regular updates
and security measures to protect customer data and transactions.
 In-Store Technology: Keep our physical stores equipped with up-to-date technology
for inventory management, sales tracking, and customer interactions. Implement
systems that can quickly process transactions and manage inventory levels.
 Logistics and Distribution: Establish efficient logistics and distribution channels to
streamline the procurement of products, inventory management, and shipping
processes. Utilize the latest logistics software to optimize routes and delivery times.
Materials:
 Product Procurement: Forge strong partnerships with authorized K-pop

merchandisers, suppliers, and distributors to procure authentic merchandise.
Regularly update the range of products to keep up with K-pop trends.
 Inventory Management: Implement a robust inventory management system that
tracks product levels, sales velocity, and shelf life. This system should trigger
reorders or removal of slow-moving items to minimize stock wastage.
 Sustainable Practices: Source materials for packaging and promotional items that
align with eco-friendly and sustainable practices. This will not only appeal to
environmentally conscious customers but also reduce waste.
This production and operational plan ensures that IdolFind is equipped to meet the
demands of K-pop enthusiasts and adapt to the dynamic nature of the K-pop merchandise
industry. By managing the 4 M's of Production effectively, IdolFind can maintain
authenticity, quality, and customer satisfaction while achieving its long-term business
goals.
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BAMBAN, TARLAC
 Owner/Founder: As the visionary leader of the business, the Owner/Founder is responsible

VIII. Organizational plan
for setting the overall business strategy, making key financial decisions, and defining the
directionAt
of IdolFind, our human
IdolFind. They provideresources
the visionare
andour most valuable
long-term planningasset. We believe
that guide in
the business
fostering a goals.
towards its culture of respect, learning, and growth, aligning with the dynamic and
passionate world of K-pop. Our organizational plan outlines the key human resource rules
 and principles
Store Manager:that The
guideStore
our business.
Manager plays a pivotal role in the day-to-day operation of the
physical store. They oversee all aspects of store management, from inventory control to staff
supervision. The Store Manager ensures that the store maintains a welcoming and organized
ORGANIZATIONAL CHART
environment, addressing customer needs promptly and effectively.
 Sales Associate: Sales Associates are the frontline staff who engage with in-store
Owner/Founder
customers. They assist customers in selecting the right K-pop merchandise, answering
questions, and processing purchases. They play a key role in maintaining the store's
appearance and ensuring that products are well-presented and easily accessible.
Store Manager
 E-commerce Coordinator: The E-commerce Coordinator focuses on managing the online
sales platform. They oversee digital marketing efforts, ensuring that the website or e-
commerce platform offers a seamless shopping experience. They keep the online store up to
date with the latest products, promotions, and user-friendly features.
Customer
E-commerce
Sales Associate Support
Customer Support Specialist: The Customer Support Specialist Coordinator
is the point of contact for

Specialist
addressing customer inquiries, concerns, and issues. They are dedicated to providing
excellent customer support, resolving problems, and managing customer feedback and
reviews. This role contributes to customer satisfaction and helps build the store's reputation
for exceptional service.
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BAMBAN, TARLAC
IX. Financial plan
Expense Annual Budget Monthly Budget

Category (PHP) (PHP)
Renovation 80,000 6,667
Supplies and 600,000 50,000
Inventory
Wages and 480,000 40,000
Payroll
Marketing and 120,000 10,000
Promotion
Operational 400,000 33,333
Expenses
Capital 60,000 5,000
Reserves
Sustainability 8,000 667
Initiatives
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BAMBAN, TARLAC
Financial Plan
 Renovation (Annual: 80,000 PHP, Monthly: 6,667 PHP): This budget is allocated
for renovating the store, which includes improving the physical layout, interior design,
lighting, fixtures, and visual displays. The aim is to create an engaging and immersive
shopping environment for customers, enhancing their overall experience.
 Supplies and Inventory (Annual: 600,000 PHP, Monthly: 50,000 PHP): This
budget is set aside for procuring authentic K-pop products, ensuring a diverse and
well-maintained inventory. It enables IdolFind to stock a variety of merchandise, such
as albums, light sticks, apparel, and collectibles, to meet the demands of its customers.
 Wages and Payroll (Annual: 480,000 PHP, Monthly: 40,000 PHP): The revised
wages budget allows IdolFind to offer competitive salaries to its staff members,
including the Store Manager, Sales Associates, E-commerce Coordinator, and Customer
Support Specialist. This financial allocation is essential to attract and retain a dedicated
team, promoting excellent customer service and supporting the store's operations
effectively.
 Marketing and Promotion (Annual: 120,000 PHP, Monthly: 10,000 PHP): This
budget is designated for marketing campaigns, collaborations with influencers, and
themed promotions. It enables IdolFind to engage with the K-pop community,
celebrate events, and reach a wider audience, ultimately increasing brand awareness
and customer engagement.
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BAMBAN, TARLAC
 Operational Expenses (Annual: 400,000 PHP, Monthly: 3,333 PHP):

Operational expenses cover ongoing costs such as rent, utilities, and store
maintenance. These costs ensure that the physical store is well-maintained, functional,
and provides a comfortable shopping environment for customers.
 Capital Reserves (Annual: 60,000 PHP, Monthly: 5,000 PHP): This budget
serves as an emergency reserve for unforeseen expenses or economic uncertainties. It
acts as a financial safety net, allowing IdolFind to address unexpected challenges or
opportunities that may arise during the year.
 Sustainability Initiatives (Annual: 8,000 PHP, Monthly: 667 PHP): This budget
supports sustainability initiatives and environmentally responsible practices. It includes
the sourcing of eco-friendly materials and the implementation of practices that reduce
the environmental footprint, aligning the business with responsible environmental
practices.
The financial plan ensures that IdolFind allocates funds to essential aspects of its
operation, promoting competitive wages for staff members, offering a diverse inventory,
engaging in effective marketing, maintaining a comfortable shopping environment, and
preparing for unexpected financial challenges. This well-structured plan allows IdolFind to
operate smoothly while adapting to changing circumstances and customer preferences.
18

BAMBAN, TARLAC
X. Appendices
SOCIAL MEDIA
BRAIN STORMING
BUSINESS LOGO
PHYSICAL STORE INSPIRATION DESIGN
LOCATION
19

BAMBAN, TARLAC
PRODUCT OFFER

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1

Republic of the Philippines

II. Introduction ……………………………………………….......... 3

III. Product or Service description …………………………. 4

IV. Industry Analysis ………………………………………………. 6

V. Market Analysis ………………………………………………..... 7

VI. Marketing Plan ………………………………………………...... 10

VII. Production or Operational Plan ………………………... 13

VIII. Organizational Plan ………………………………………….... 15

IX. Financial Plan ………………………………………………......... 17

Republic of the Philippines

Republic of the Philippines

Republic of the Philippines

III. Product or service description

Republic of the Philippines

Republic of the Philippines

IV. Industry analysis

Another competitor of IdolFind is KPop Fundom Shop, located at Mandaluyong City,

Republic of the Philippines

Market analysis is a pivotal component of any business strategy, and for

Teenagers/Young Adults K-Pop Enthusiasts Gift Shoppers

Republic of the Philippines

 Teenagers/Young Adults (25%)

Republic of the Philippines

 Casual Fans (15%)

Republic of the Philippines

VI. Marketing plan

To create a comprehensive marketing strategy for IdolFind, we will leverage the

Republic of the Philippines

 InvestThis marketing plan,

Republic of the Philippines

VII. Production or operational plan

 Financial Management: Implement a robust financial management system to

Republic of the Philippines

 E-commerce Platform: Maintain and continually improve our e-commerce platform

 Product Procurement: Forge strong partnerships with authorized K-pop

Republic of the Philippines

 Owner/Founder: As the visionary leader of the business, the Owner/Founder is responsible

Republic of the Philippines

IX. Financial plan

Expense Annual Budget Monthly Budget

Republic of the Philippines

Republic of the Philippines

 Operational Expenses (Annual: 400,000 PHP, Monthly: 3,333 PHP):

Republic of the Philippines

PHYSICAL STORE INSPIRATION DESIGN

Republic of the Philippines

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