Department MASTER OF BUSINESS ADMINISTRATION R 2022 Sem.

III

Course Code Course Name Hours / Week Credit Total Maximum

L T P C Hours Mark
22PBA18 STRATEGIC MANAGEMENT 3 0 0 3 45 100

1. To familiarize the students to the basic concepts of l business management

2. To learn the major initiatives taken by a company's top management on behalf of
corporates, involving resources and performance in external environments.
3. To entails specifying the organization's mission, vision and objectives, developing
Course
Objective policies.
4. To understand the business environment and accordingly frame the strategy
5. To understand the analysis and implementing the strategy in strategic business units.

UNIT I – CORPORATE STRATEGIC PLANNING 9 Hours

Strategic Management – Meaning- Development Stages - Benefits and Risks - Strategic Functional Objectives - Vision
-Mission - Components - Hierarchal Levels of Planning - Strategic Planning Process – Strategic Indent

UNIT II – ENVIRONMENT ANALYSIS & INTERNAL ANALYSIS OF FIRM 9 Hours

Environmental Scanning Techniques-ETOP, PEST, SWOT(TOWS)Matrix-Competitor Analysis –Porters
Approach for Globalization - Assessing Internal Environment Through Functional Approach and Value
Chain Analysis - Identifying Critical Success Factors - Core Competence - Stakeholders' Expectations –
Scenario Planning - Industry Analysis.

UNIT III - STRATEGY FORMULATION 9 Hours

Generic Strategies – Differentiation- Overall Cost Leadership, Focus Grand Strategies – Stability – Growth-
Retrenchment- Combination - Blue Ocean Strategy-Entrepreneurial Strategies- Strategic Management for
Small Organizations, Large Organizations and Non-Profit Organizations - Strategies of Leading Indian
Companies

UNIT IV –STRATEGY - PLANNING AND EVALUATION 9 Hours

Competitive Cost Dynamics - Experience Curve - BCG Approach - IA-BS Matrix - A.D.Little Life-Cycle
Approach to Strategic Planning - Business Portfolio Balancing - Assessment Of Economic Contribution Of
Strategy - Strategic Funds Programming.

UNIT V –STRATEGY IMPLEMENTATION & CONTROL 9 Hours

Various Approaches to Implementation of Strategy - Strategic Leadership - The Role of Leader in The Industry-4.0-
Matching Organization Structure with Strategy - 7S Model - Strategic Control –Types-Process – Du Pont's Control
Model and Balanced Score Card Methodology - Future of Strategic Management

TOTAL HOURS: 45 PERIODS

 Course Code & Title: C302 & Strategic Management

Course Outcome

Analyze the strategic decisions that organizations make and have an ability to
C302.1
engage in strategic planning
Analyze and assess the industry and environment factors influencing the
C302.2
strategic planning process
Analyze the basic concepts, principles and practices associated with strategy
C302.3
formulation.
Evaluate, plan and evaluate the organizational strategic decision in order to
C302.4
achieve the organizational goals
Evaluate, plan and evaluate the organizational strategic decision in order to
C302.5
achieve the organizational goals

TEXT BOOK
1. Pearce & Robinson, ―Strategic Management‖, All Indian Travelers N D., 16th Edition, 2018.

REFERENCE BOOKS
1. Srinivasan..R, ―Strategic Management‖, Prentice Hall of India, New Delhi, 7th edition,2017.
2. Michael. A.Hitt ―Strategic Management :Concepts, Competitiveness and Globalization‖, Cengage Learning, 12th Edition,
2016.
3. David A. Aakar, ―Strategic Management‖, Wiley India Pvt. Ltd, New Delhi,11h Edition, 2017.
4. Fred R.David, ―Strategic Management – A Competitive Advantage Approach -Concepts & Cases‖, Pearson Education, 16th
Edition,2017..
5. Thomas.L.Wheelen ―Concepts in Strategic Management and Business Policy‖ Pearson Education, 14th Education, 2018.

WEB REFERENCES
1. https://nptel.ac.in/courses/110/108/110108047/
2. https://nptel.ac.in/courses/122/105/122105024/

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