STUDENT ASSESSMENT SUBMISSION AND

DECLARATION
When submitting evidence for assessment, each student must sign a declaration confirming that the work is their
own.
Student name: Waleed Al Kharouf Assessor name: Ibrahim GH.Babban

Issue date (1St Submission): Submission date (1St Submitted on:

09.08.2023 Submission): 23.08.2023
In case of resubmission

Issue date (1St Submission): Submission date (1St Submitted on:

Submission):

Programme: Higher National Diploma in Marketing

Assignment number and title 1 of 1 Digital Transformation in Marketing Function :

PLAGIARISM
Plagiarism is a particular form of cheating. Plagiarism must be avoided at all costs and students who break the
rules, however innocently, may be penalised. It is your responsibility to ensure that you understand correct
referencing practices. As a university level student, you are expected to use appropriate references throughout
and keep carefully detailed notes of all your sources of materials for material you have used in your work,
including any material downloaded from the Internet. Please consult the relevant unit lecturer or your course
tutor if you need any further advice.

STUDENT DECLARATION
Student declaration
I certify that the assignment submission is entirely my own work and I fully understand the consequences of
plagiarism. I understand that making a false declaration is a form of malpractice.

Student signature: W K Date: 02/9/2023

BTEC HN Summative Assignment Feedback Form

Issue Date: June 2021 Owner: HN QD
DCL1 Public (Unclassified) Version 1.0
 HIGHER NATIONALS - SUMMATIVE ASSIGNMENT
FEEDBACK FORM

Student Name/ID Waleed Al Kharouf Language of assessment EN

College ID: 21026577

Pearson ID: PG73034

Unit Title Unit 34: Digital Marketing

Assignment Number 1 of 1 Assessor Ibrahim Babban

Issue date (1St Submission): 09.08.2023 Submission date (1St 23.08.2023
Submission):
Date Received 2nd
Re-submission Date submission
Assessor Feedback:

BTEC HN Summative Assignment Feedback Form

Issue Date: June 2021 Owner: HN QD
DCL1 Public (Unclassified) Version 1.0
Dear Waleed

For Task 1:

You was able to explain correctly skill and behaviours that are needed in today’s marketing function in order to face major challenges and
gaining opportunities, he stated some skills as (Content Marketing, Search Engine Optimization, and Video Marketing) ) as well as he
added some behaviours included (Strategic thinking, Customer centricity, and Adaptability) then he analysed the opportunities (Mobile
Platforms, Simple Consumer Reach, and Advertisements that are always displayed) with discussing the importance of each one. And
challenges (Finding the target audience, Brand health and social media, and Brands faces intense competition) with good linkage between
the opportunities and the challenges. for business organisations in the digital marketing landscape.

For Task 2:
you has suggested four of key DM tools, techniques, or platforms that might be used as an integrated digital marketing approach for SEFP
company that was including (Social media marketing, Content marketing, Google ads, and Email Marketing) through (reach, impact, and
cost), then he described and discussed through analysing how these DM tools, techniques, or platforms has an impact on effectiveness
on integrated digital marketing approach, Beside that he analysed the effectiveness of applying an integrated marketing approach
showing the benefits this for the SEFP. Company, but he did not clearly do critical analyses of digital marketing to draw valid conclusions
for effective marketing of business organisations, he did not even express his own opinion regarding that or summarizing his idea
carefully.

For Task 3:
You has designed a perfect Power Point Slides (Presentation) to introduce his proposed integrated digital marketing campaign in order to
optimizes multi-digital channels for improving and reaching target audiences. The product name (Fill & Chill) he stated the reason behind
the campaign nicely, as well as he presented ultimate impact of the plan, then he presented the main components of his campaign, after
that -in a good way- he has formulate a SMART Goal of the campaign, then he stated who are The target market and customers, then he
selected the DM tools, techniques, and platforms that he would use including (Email marketing, Instagram/sm Facebook/sm, and Public
relations) then he designed the time scale and budget need for applying the campaign he also determined what traits are we trying to
convey, and discussed BRAND PERSONALITY as (convenience and reliability) then he designed his advertisement as a photos , but he he
did not apply a creative concept in designing a digital marketing campaign -will get his a higher rating in front of his supervisor through
the call to action).

For Task 4:
You has evaluated four of performance measurements and metrics that usually used in digital marketing campaign by discussing some of
strengths points and weaknesses of each one such as (Total Visits to Website, CTR, ROI, and Typical bounce rate). Then he presents four
actions that can improve the digital marketing campaign performance. After that he provide a critical evaluation of the application of key
digital measurement techniques and performance metrics used in his digital marketing by discussing some Strengths, and Weaknesses he
provided some Recommendations, But the Student did not correctly presented a a multimedia digital marketing campaign that provides a
seamless customer experience and applies appropriate measures and performance metrics aligned to digital marketing objectives
Action Plan:

n/a
The skills that should be developed:

• The ability to research needed information with a suitable referencing style.

• The ability to determine the internal strengths and weaknesses of organizations.
• Know how to demonstrate the interrelationship of the various functions within an organization
Grade: PASS Assessor Signature: Date10/9/2023

BTEC HN Summative Assignment Feedback Form

Issue Date: June 2021 Owner: HN QD
DCL1 Public (Unclassified) Version 1.0
Resubmission Feedback:

Grade: Assessor Signature: Date:

Internal Verifier’s Comments:

Signature & Date:

Critically evaluate the application of key digital measurement techniques and performance metrics used in
digital marketing.

Conduct a critical assessment of the implementation of essential digital measurement techniques and
performance metrics within the realm of digital marketing, by develop a multimedia digital marketing initiative
that ensures a cohesive and user-friendly customer journey while implementing relevant metrics and
performance indicators that align with the objectives of the digital marketing strategy.

BTEC HN Summative Assignment Feedback Form

Issue Date: June 2021 Owner: HN QD
DCL1 Public (Unclassified) Version 1.0
BTEC HN Summative Assignment Feedback Form
Issue Date: June 2021 Owner: HN QD
DCL1 Public (Unclassified) Version 1.0