Creating Reports to Show

Relationships

Tim Boles
SENIOR MANAGER – DATABASE SERVICES

@timboles_dba
“Visualization gives you answers to
questions you didn’t know you
had.”
Ben Schneiderman - Professor: Computer Science, UMIACS
Overview Proportional composition charts
Waterfall charts
Funnel charts
Treemaps
Proportional Composition Charts
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100% Stacked Column Chart
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100% Stacked Column Chart
Pie Charts
Pie Chart Hints and Tips

Usable when
- Great at 25%, 50% and 75% portions
- Best for 2 or 3 proportions
- Approximating is ok

When to avoid
- Trending data is involved
- Making precise comparisons
- More than 6 proportions involved
- Rainbow coloring
Pie Chart vs. Donut Chart
Pie Chart vs. Donut Chart
Pie Chart vs. Donut Chart
Pie Chart vs. Donut Chart

591,000
products
sold in
2018.
Demo
Exploring composition charts
- 100% stacked
Percentage of profits by buying group
Shown monthly
Demo
Exploring composition charts
- 100% stacked
- Pie
Percentage of goods sold by color
Demo
Exploring composition charts
- 100% stacked
- Pie
- Donut charts
Funnel Chart
Funnel Chart
Funnel Chart
Not Good for Larger Data Sets
Funnel Chart Uses

Sequential data in at least 4 stages

Graduated data
Calculate potential by stages
Track conversion or retention rates
Reveal bottlenecks in a linear process
Analyze success of promotional campaign
Evaluate recruitment process
Demo

Create a funnel chart

Waterfall Chart
Waterfall Chart
Examples for Waterfall Chart Usage

In general to show measure changes

- Over time periods
- Across categories

Running account balance

Project head count over a year
Show effects of revenue sources on profit
Demo

Create a waterfall chart

Treemap
Strengths and Weaknesses

Great at showing hierarchical data

Specifically for large number of categories
Can not make precise comparisons
Labeling difficult on smaller boxes
Demo

Create a treemap
 100% stack bar
Summary Pie / Donut charts
Funnel charts
Waterfall charts
Treemaps
What’s Next?