STRATEGIC MANAGEMENT EXPERIENTIAL LEARNING PROJECT

1. Executive Summary (2 pages)

2. Company Description / Vision, Mission, Values (current) -
Evaluate / Vision, Mission, Values (proposed) - Develop
3. External Assessment from interviews with company executives
and secondary research (PEST Analysis / Porter’s model / EFE
matrix / CPM / Recommendations)
4. Internal Assessment from interviews with company executives
and secondary research (Culture / Internal Audit including
financial analysis / Value Chain analysis / IFE matrix /
Recommendations)
5. Generic Competitive Strategy / Current Objectives & Strategies
from interviews with company executives and secondary
research (Description of strategies and rationale)
6. Strategy Analysis (Matrices / Proposed strategies and rationale)
7. Strategy Implementation (Difference between current and
proposed strategies / Changes required to implement proposed
strategies / Timeline for implementation)
8. Appendices

TIMELINE:

1. Selection of company: Week 3

2. Part 2, 3: Week 5 (5 marks)
3. Part 4, 5: Week 10 (5 marks)
4. Final Report: Week 14 (10 marks)

Dr. Fazal Khalidi