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E Commerce 2014 10th Edition Laudon Test Bank
E Commerce 2014 10th Edition Laudon Test Bank
Test Bank
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E-Commerce 2014, 10e (Laudon/Traver)
Chapter 4 Building an E-commerce Presence: Web Sites, Mobile Sites, and Apps
1) The systems development life cycle methodology is useful when creating an e-commerce Web
site.
Answer: TRUE
Difficulty: Moderate
AACSB: Information technology
3) Using prebuilt templates is typically one of the most cost-effective choices when building a
Web site.
Answer: TRUE
Difficulty: Easy
AACSB: Information technology
4) The annual maintenance cost for a Web site is likely to be as high as its development cost.
Answer: TRUE
Difficulty: Moderate
AACSB: Information technology
5) In a two-tier architecture, a Web server is linked to one middle-tier layer that typically
includes a series of application servers, as well as to another back-end layer.
Answer: FALSE
Difficulty: Difficult
AACSB: Information technology
7) The Web server software used does not significantly impact how a Web site's Web pages look
on users' computers.
Answer: TRUE
Difficulty: Moderate
AACSB: Information technology
8) Prior to the development of e-commerce, Web sites primarily delivered static content.
Answer: TRUE
Difficulty: Moderate
AACSB: Information technology
1
Copyright © 2014 Pearson Education, Inc.
9) Dynamic page generation makes market segmentation easier.
Answer: TRUE
Difficulty: Moderate
AACSB: Application of knowledge
10) A list server is an application server used to provide a database for product descriptions and
prices.
Answer: FALSE
Difficulty: Moderate
AACSB: Information technology
11) Upgrading a server from a single processor to multiple processors is an example of scaling a
site horizontally.
Answer: FALSE
Difficulty: Difficult
AACSB: Information technology
12) Storing HTML pages in RAM rather than on a server's hard drive is an inexpensive way to
fine-tune the processing architecture of a Web site.
Answer: TRUE
Difficulty: Moderate
AACSB: Information technology
13) A "native" app is one designed to specifically operate using a mobile device's hardware and
operating system.
Answer: TRUE
Difficulty: Moderate
AACSB: Information technology
14) Accessibility rules help to ensure that low-bandwidth users can access your Web site.
Answer: FALSE
Difficulty: Moderate
AACSB: Application of knowledge
15) Mobile Web apps are typically built using HTML5 and Java.
Answer: TRUE
Difficulty: Moderate
AACSB: Information technology
2
Copyright © 2014 Pearson Education, Inc.
16) What are the two most important management challenges in building a successful e-
commerce presence?
A) developing a clear understanding of business objectives and knowing how to choose the right
technology to achieve those objectives
B) having an accurate understanding of your business environment and an achievable business
plan
C) building a team with the right skill sets and closely managing the development process
D) identifying the key components of your business plan and selecting the right software,
hardware, and infrastructure for your site
Answer: A
Difficulty: Difficult
AACSB: Application of knowledge
17) In order from beginning to end, the major steps in the SDLC, are:
A) systems analysis/planning; systems design; building the system; testing; and implementation.
B) systems design; testing; building the system; and implementation.
C) systems analysis/planning; systems design; building the system; implementation; and testing.
D) systems analysis/planning; implementation; building the system; and testing.
Answer: A
Difficulty: Difficult
AACSB: Application of knowledge
18) ________ are the types of information systems capabilities needed to meet business
objectives.
A) Information requirements
B) System functionalities
C) System design specifications
D) Physical design specifications
Answer: B
Difficulty: Moderate
AACSB: Application of knowledge
19) Which of the following basic system functionalities is used to display goods on a Web site?
A) product database
B) digital catalog
C) shopping cart system
D) customer database system
Answer: B
Difficulty: Moderate
AACSB: Information technology
3
Copyright © 2014 Pearson Education, Inc.
20) Which system functionality must your Web site have in order to be able to personalize or
customize a product for a client?
A) an ad server
B) a site tracking and reporting system
C) an inventory management system
D) customer on-site tracking
Answer: D
Difficulty: Difficult
AACSB: Information technology
22) Which of the following helps you understand the marketing effectiveness of your e-
commerce site?
A) shopping cart
B) product database
C) site tracking and reporting system
D) inventory management system
Answer: C
Difficulty: Difficult
AACSB: Information technology
23) Which of the following is not one of the basic business objectives for an e-commerce site?
A) display goods
B) execute a transaction
C) provide production and supplier links
D) optimize system architecture
Answer: D
Difficulty: Moderate
AACSB: Information technology
24) All of the following are basic information requirements for a product database except:
A) product descriptions.
B) stock numbers.
C) customer ID numbers.
D) inventory levels.
Answer: C
Difficulty: Easy
AACSB: Information technology
4
Copyright © 2014 Pearson Education, Inc.
25) Which of the following typically includes a data flow diagram to describe the flow of
information for an e-commerce site?
A) physical design
B) logical design
C) testing plan
D) co-location plan
Answer: B
Difficulty: Moderate
AACSB: Information technology
26) Which of the following details the actual hardware components to be used in a system?
A) architecture plan
B) system functionalities plan
C) logical design
D) physical design
Answer: D
Difficulty: Moderate
AACSB: Information technology
27) ________ verifies that the business objectives of the system as originally conceived are in
fact working.
A) System testing
B) Acceptance testing
C) Unit testing
D) Implementation testing
Answer: B
Difficulty: Moderate
AACSB: Information technology
29) Most of the time required to maintain an e-commerce site is spent on:
A) debugging code.
B) responding to emergency situations.
C) general administration and making changes and enhancements to the system.
D) changes in reports, data files, and links to backend databases.
Answer: C
Difficulty: Moderate
AACSB: Information technology
5
Copyright © 2014 Pearson Education, Inc.
30) An e-commerce site that cost $25,000 to develop is likely to require a yearly maintenance
budget of approximately:
A) $5,000.
B) $10,000.
C) $25,000.
D) $50,000.
Answer: C
Difficulty: Moderate
AACSB: Application of knowledge
31) All of the following are simple steps for optimizing Web page content that can reduce
response times except:
A) reducing unnecessary HTML comments.
B) segmenting computer servers to perform dedicated functions.
C) using more efficient graphics.
D) avoiding unnecessary links to other pages on the site.
Answer: B
Difficulty: Moderate
AACSB: Information technology
33) Offline media is typically used for all of the following marketing activities except:
A) education.
B) exposure.
C) conversation.
D) branding.
Answer: C
Difficulty: Difficult
AACSB: Application of knowledge
34) All of the following might be part of a Web site's middle-tier layer except:
A) a database server.
B) an ad server.
C) legacy corporate applications.
D) a mail server.
Answer: C
Difficulty: Moderate
AACSB: Information technology
6
Copyright © 2014 Pearson Education, Inc.
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The Project Gutenberg eBook of The show must
go on
This ebook is for the use of anyone anywhere in the United States
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Language: English
By HENRY SLESAR
Illustrated by ENGLE
"Now kill her," said the voice. "And you can go free."
"I WON'T!" he shouted again. He scrambled to his feet and made a
dive for the weapon. He took it in his hand and waved it threateningly
at the surrounding woods.
"Come out! Come out!" he screamed. The eyes of the forest blinked
back at him in silence.
He flung the sword from his hand, as if in loathing. Then he crashed
into the forest once more.
The man raised himself from the ground. His limbs felt weak, and he
had to force the breaths through his lungs.
He got to his feet, feeling somewhat stronger. The forest seemed as
impenetrable as ever, but he faced its challenge now with more
confidence.
That girl! he thought. My God—she was really going to kill him! He
shook his head bewilderedly. Such a young, pretty girl! What had he
done to her? What made her want to do it?
He moved through the forest slowly, ducking branches, trailing the
sources of dim lights in the distance. But as he approached, they
proved to be illusory, odd reflections of moonlight among the trees.
She didn't want to kill him, not really. He could sense that. It was
something more. She was compelled to do it—that was it. Someone
had put her up to it. But who? Who hated him enough?
The speculation made his head ache. He blanked out his thoughts
and decided to concentrate on his predicament. There had to be a
way out. The girl had entered the forest at some point. But where?
He heard the sound of voices, and he stopped breathing.
"Manford means business," one of them said.
"He's plenty worried. T.D. was watching tonight—"
"The sponsors kick T.D., T.D. kicks Manford, and Manford kicks us.
Who do we kick?"
"I don't know about you. I got an old dog home—"
"Okay. Let's separate and find this bird."
"Right. Hey, Lou! Let's have some tracer lights!"
He concealed himself in the brush as a burst of light exploded over
the treetops. He watched the men parade past; ordinary-looking men,
executive types, with white collars and knit ties and flannel suits.
Strangely enough, they seemed quite at home in this wilderness.
He waited until they passed his hiding place. Then he started on a
nimble run in the direction from which they had come.
Miss Stitch slipped her compact back into her purse, and straightened
the corners of the stack of mail on her desk blotter. She looked
towards the empty office of the Producer, and smiled with secretive
pleasure. Then she slit open the envelopes in front of her, and
leisurely read the morning mail.
"Dear Mr. Donnelly.... Boy, oh boy! What a thriller you gave us the
other night! I thought 'Pit and the Pendulum' was one of the best Thrill
Shows yet.... I sure was disappointed when I saw the title card and
thought you were going to re-hash that old Poe bit, but that new
ending of yours really knocked me cold.... I sure got a kick out of
seeing that fat old guy going over the edge of the Pit. What a terrific
wind-up!... I wonder if you would be interested in a really great story
idea?... You see, there's this crazy old guy who has a secret
laboratory on a mountain-top.... Well, one night it's raining and
lightning like mad.... And this beautiful blonde comes along in a
classy convertible...."
*** END OF THE PROJECT GUTENBERG EBOOK THE SHOW
MUST GO ON ***
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