Executive Summary:

Our student ride-hailing platform, named CampusConnect, aims to revolutionize transportation

within the university campus. Utilizing a sophisticated availability algorithm, we connect students
seamlessly, providing a reliable and efficient transportation solution. With a focus on
convenience and safety, CampusConnect is poised to enhance the campus commuting
experience.

Description of the Business:

CampusConnect is a tech-driven platform designed to connect students seeking rides within the
university campus. The platform employs an innovative availability algorithm that matches riders
with available drivers, ensuring timely and convenient transportation for all users. Safety and
reliability are at the core of our service, creating a trusted and efficient campus transport
network.

Vision and Mission Statement:

Vision: To create a seamless and reliable transportation network that enhances the overall
student experience on campus.

Mission: To provide a safe, efficient, and convenient ride-hailing platform tailored to the unique
needs of university students, fostering a sense of community and connectivity.

Aim of the Business:

CampusConnect aims to revolutionize campus transportation, addressing the challenges

students face in commuting within the university. Our goal is to offer a reliable, on-demand
ride-hailing service that prioritizes safety, convenience, and affordability.

Location of the Business:

Initially, CampusConnect will launch its services within the university campus, expanding
gradually to cover all key locations within the campus. This strategic approach allows us to
focus on building a strong user base within the university community before considering
expansion to neighboring areas.

Financial Plan:

Initial Investment: Funding will be allocated for app development, marketing, recruitment, and
operational expenses. We project an initial investment of #500,000,000, with a break-even point
estimated within the first 18 months.
Revenue Streams: CampusConnect's revenue will primarily come from a percentage
commission on each ride facilitated through the platform. Additional revenue streams include
partnerships with local businesses for promotional offers to our users.

Marketing Plan:

Our marketing strategy will leverage social media, campus events, and partnerships with
student organizations to create awareness. Special promotions and referral programs will be
implemented to incentivize user acquisition. Collaborations with campus influencers will also
play a vital role in promoting the CampusConnect brand.

Summary of Income Statement:

Projected monthly revenue is expected to grow steadily as the user base expands. Initial
operating costs, including marketing and operational expenses, may result in a net loss during
the first few months. However, as CampusConnect gains traction, we anticipate a positive shift,
with profitability forecasted within the first two years of operation.