QFD: House of Quality

Project:
Revision:
Date:

Correlations

Positive +
Negative −
No Correlation

Relationships

Strong ●
Moderate ○
Weak ▽
Direction of Improvement

Maximize ▲
Target ◇
Minimize ▼
+

1. attenuation from dropout to handlebar at 10hz

Column # 1
Direction of Improvement ▲
Requirements
Functional
Maximum Relationship
Customer Importance
Relative Weight
Weight Chart

Customer
Requirements
(Explicit and
Row #

Implicit)
78,26087
1 || 4,35% 3 9 reduce vibration to the hands ●
2 | 2,90% 2 9 Allow easy traversal of slow, difficult terrain

3 || 4,35% 3 9 enables high speed descents or bumpy trails ●

4 || 4,35% 3 3 allow sensitivity adjusment

5 || 5,80% 4 9 preserves the steering characteristics of the bike

6 || 5,80% 4 9 remains rigid during hard cornering

7 || 5,80% 4 9 is lightweight
26,08696

8 | 2,90% 2 9 provides still mounting points for the brakes

9 ||| 7,25% 5 9 fits a wide variety of bikes, wheels, and tires

10 1,45% 1 9 is easy to install

11 1,45% 1 9 works with fenders

12 ||| 7,25% 5 9 instills pride

13 ||| 7,25% 5 9 is affordable for an amateur enthusiast

14 ||| 7,25% 5 9 is not contaminated by water

15 ||| 7,25% 5 9 is not contaminated by grunge

16 || 4,35% 3 can be easily accessed for maintenance

17 1,45% 1 9 allows easy replacement on worn parts

18 || 4,35% 3 3 can be maintained with readily available tools

19 ||| 7,25% 5 lasts a long time

20 ||| 7,25% 5 is safe in crash

 Target for Functional
Requirement #1
Target

Max Relationship 9
Technical Importance Rating 78,261
Relative Weight 6%

Weight Chart

|||
Importance 3
Our Product 1
ST Tritrack 2
Maniray 2 3
Rox Tahx Quadra 4
Technical Competitive Assesment

Rox Tahx Ti21

Tonka Pro

Gunhill Head Shox 5

5
4
3
2
1
0

Column # 1
 +
2
−
2. spring pre-load

3
3. maximum value from the monster

4
4. miminum descent time on test track

5
5. dumping coefficient adjustment range

6
6. maximum travel (26in wheel)

7
7. rake offset

◇ ▲ ▲ ◇ ▲ ▲
8
8. lateral stiffness at the tip

9
9. total mass

10. lateral stiffness at brake pivots

10
11. headset sizes

11
12. steertube length

12
13. wheel sizes
13

14. maximum tires width

14

15. time to assemble

15
 ● ●
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○ ●
○
● ▽
○ ●
●
●
● ○ ● ●
●
Target for Functional

Target for Functional

Target for Functional

Target for Functional

Target for Functional

Requirement #2

Requirement #3

Requirement #4

Requirement #5

Requirement #6
9 9 9 3 9 1 9 9 9 9 3 9 9 9
43,478 52,174 78,261 13,043 52,174 5,7971 52,174 52,17 26,087 65,217 21,739 65,217 65,217 13,043
3% 4% 6% 1% 4% 0% 4% 4% 2% 5% 2% 5% 5% 1%
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|
3 5 5 3 3 3 3 4 2 5 5 5 5 1
5 4 2 3 4 4 5 3 5 5 3 3 5 5
3 5 1
0 4 5
1 5 4

5 2 1

2 3 4 5 6 7 8 9 10 11 12 13 14 15
15. time to assemble

15
16. fender compatibility

16
17. instills pride

17
18. unit manufacturing cost

18
19. time in spray chamber w/o water entry

19
20. cycles in mud chamber w/o contamination

20
21. time to dissamble

21
22. special tools required for maintenance

22
23. UV test duration to degrade rubber parts

23
24. monster cycles to failure

24
25. Japan Industrial Standard (JIS)

25
26. Bending strength (frontal loading)

26
Our Product
1

ST Tritrack

Maniray 2
Custome
 3 1 4

5 2 4

1 1 5

3 1 4

4 4 2

1 3

1 3

1 4

4 5

● 4 5

● 3 1

● 1 4

● 5 1

● 1 3

● 1 3

4 3

● ● 4 5

○ ● 5 5

● ● 5 5

● ● 5 5
 9 9 9 9 9 9 9 9 9 9 9 9
13,043 13,043 65,22 65,22 65,22 65,22 26,09 52,17 65,217 65,217 65,217 65,217
1% 1% 5% 5% 5% 5% 2% 4% 5% 5% 5% 5%
||

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|

1 1 5 5 5 5 3 3 3 3 3 3
5 1 4 3 1 2 5

Our Product
Competitor #1
Competitor #2
Competitor #3
Competitor #4

15 16 16
Rox Tahx Quadra

Rox Tahx Ti21

Tonka Pro

Gunhill Head Shox

0
1
Customer Competitive Assesment

2
3
4
5
Row #
2 5 2 3 1

3 5 3 5 2

2 5 2 3 3

2 5 2 3 4

1 2 3 5 5

1 2 3 5 6

1 5 1 5 7

3 3 2 5 8

3 5 3 1 9

4 4 6 1 10

1 1 1 5 11

3 5 3 5 12

3 1 3 2 13

4 4 2 5 14

1 4 2 5 15

5 4 5 1

4 4 5 1 Our Product

Competitor #1
5 5 2 1
Competitor #2
5 3 5 1 Competitor #3

Competitor #4
5 6 5 5 16
Template Revision: 0.9 Date: 4/23/2010
Christopher Battles