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Productionand Export Possibilityof Canned Pineappleand Pineapple Leaf Fiberin Bangladesh
Productionand Export Possibilityof Canned Pineappleand Pineapple Leaf Fiberin Bangladesh
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Abstract: This study explores the production and export possibility of canned pineapple and pineapple leaf
fiber in Bangladesh. Pineapple has huge demand both locally and internationally for several types of uses. Its
consumption is increasing day by day because of its different nutritionals value. Since exporting fresh pineapple
is difficult because of its perishable nature, many countries are exporting canned pineapple. Besides, because of
the pineapple leaf fine fiber quality with its organic nature, it is already used for making different types of
products (clothes, rope) in some countries.In Bangladesh almost every year farmers found huge surplus
cultivation after supplying the fruits in the local market. As Bangladesh has a well cultivation of pineapple so
it’s easy to establish this potential export site. This study is a descriptive research where qualitative research
method is applied to analyze the collected data. Findings showed steadily increasing production, cheap
production costs and availability of cheap labor, standardized products quality, raw materials availability with
simpler production procedures, international market demand, demand for organic and natural fiber,
entrepreneurial development and various government incentives indicate favorable export opportunity of
canned pineapple and pineapple leaf fiber. The findings of this study gives insight topolicy makers, investors,
and pineapple cultivators as well as fruits businessmen to open the door of a new export sector here in
Bangladesh.Besides, this study is also helpful to others pineapple producing countries as well as researchers to
use canned pineapple and pineapple leaf fiber related information.
[Key words: Pineapple of Bangladesh, Canned pineapple, Pineapple Leaf Fiber, Organic Fiber, New Export
Site.]
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Date of Submission: 13-09-2019 Date of Acceptance: 01-10-2019
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I. Introduction
Pineapple, also known as Ananas which is a delicious tropical fruit full of nutritional benefits.
According to different study pineapple is a healthy fruit with different types of vitaminsand minerals. More than
130% daily requirement of vitamin for human beings come from a single pineapple.Pineapple reduces the
threats of cough and cold, prevent cancer, improve vision, bone health, oral health, improve blood circulation
and regulate blood pressure (Hossain et al. 2015).
Pineapples are now cultivating worldwide. Based on time series analysis, it is the fourth most important
fruit in Bangladesh in terms of its cultivating (Hossain and Abdullah, 2015). Pineapple is becoming the main
industrial product of many countries and international demand for pineapple is increasing. It is widely cultivated
because of its delicious and fragrant fruit in tropical and sub-tropical regions of the world. Bangladesh has a
great probability of pineapple cultivation. According to the Bangladesh Bureau of Statistics (BBS) report most
of the pineapple cultivates in Dhaka, Chittagong Hill Tract, Tangail, and Sylhet area. Dhaka division is the
highest cultivable land in Bangladesh. May-July is the harvesting time of pineapple. After fulfilling the local
demand there has found a surplus quantity of pineapple. Most of the time the cultivators either have to sell the
surplus quantity at a low price or have to destroy the fruits. Every year a large amount of pineapple get damage
because of proper preservation. Farmers are losing hope and they are shifting their farming.
In Bangladesh, ripen pineapple consumed by the people. But internationally there have a demand of
canned pineapple. By preserving the pineapple in a cann with syrup it can be preserved for a year. Besides the
cultivating season consumer can get the pineapple all the time. There are many countries who are exporting the
pineapple using the cann and syrup and there have demand of this processed pineapple almost all the important
international market. Philippine and Thailand is the main exporter of canned pineapple. Every year Philippine is
producing a large amount of canned pineapple from its pineapple cultivation. European Union and American
market is the main importer of canned pineapple. With the surplus quantity of pineapple production Bangladesh
also can enter those markets.
Global awareness is increasing about pollution free environment. Developed countries are now
thinking about eco-friendly industrialization. Based on this the demand of environment friendly fiber is
increasing day by day. Man-made fiber is light in weight but they contain different chemicals. Different type of
natural fiber is introducing. Among them pineapple leaf fiber is famous for its different properties.
This unused part of pineapple should have concern because of its highly commercial value. It is more
useful than any other natural fiber. Pineapple fiber composite can be used in making different types of products.
It is also used with other fiber to increase the sustainability of cloth. This natural fiber can be used as the
alternative of existing textile fiber.
From the interview of Horticulture department official it is known that from every pineapple only 52%
can consume as fresh fruit and jam or juice production, remaining 48% of pineapple peel and leaves are forming
wastes. By using these wastes quality full luxury fiber can be produced. Pineapple fiber is famous for its
lightness, softness and highly lustering quality. It is strong, soft, breathable, versatile, light, flexible textile that
can be easily printed, stitched and cut. The fiber is used in making footwear and different fashion accessories. It
also can be used in interiors, car and aeronautics industries.
Philippine, Thailand, Indonesia, China, India are the main pineapple cultivator in South East Asia. All
these countries have good potential in making pineapple leaf fiber and different type of pineapple product.
Bangladesh is also producing a good amount of pineapple in every year. It has a huge opportunity in pineapple
leaf fiber production. Using the huge amount of pineapple wastes it also can enter in the natural fiber market.
After harvesting and consuming the waste of pineapple is polluting the environment. So we can use those wastes
effectively by implementing technology. No extra land, fertilizer and pesticide is not needed to make this
products.
heritage for centuries. The aspect ratio of the leaf fiber of pineapple plan is four times higher than jute and the
strength is as good as sisal (Kamarudina and Yusof, 2016).
So from the above literature it is found that there are lots of uses of pineapple as well as export
opportunity of canned pineapple and pineapple leaf fiber. But in reality it is found that nearly no amount of
pineapple made products are exported from Bangladesh. From the review of these literature it is also found there
are not conducted any significant research and study in this field to identify the export and production
potentiality of canned pineapple and pineapple leaf fiber.
Pineapple cultivation rate of last four year calculated in terms of million tons and hectors
300000
200000 195718 200701 211833 208401
100000
33687 33498 35483 35257
0
2014-2015 2015-2016 2016-2017 2017-2018
Table no 1 Source: Source: Author’s construction based on the data of Department of Agriculture
Extension, Ministry of Agriculture, Khamarbari, Dhaka.
The above data shows that Bangladesh produces sufficient amount of pineapples every year. So it is
easy to enter in the canned pineapple market using the exceed amount of pineapple.
Cheap Production Cost:Pineapple is the fourth most cultivable fruit of Bangladesh. The production cost of
pineapple is not that much. Most of the farmers, cultivate pineapple in a traditional way. Now-a-days Ministry
of Agriculture is giving necessary training of pineapple farming and providing necessary medicine to the farmer
by regional agriculture office.
Availability of Relatively Cheap Labor: There has abundant supply of cheap labor in Bangladesh. According
to the regional agriculture office it is known that the labor cost of pineapple cultivator is not more than per 500
BDT ($8) per day. Most of the farmer in Rangamati, Bangladesh cultivates their own land with the help of their
family members so they don’t need to pay any labor cost. This adds an advantage here.
Standardized Quality Products: Pineapple of Bangladesh has standardized quality. Giant kew and Honey
queen, two most internationally famous varieties are cultivating in Bangladesh. Honey queen mostly cultivate in
Rangamati and famous for its juicy flavor. Giant kew cultivate in Tangail and it is famous for its big size. Both
types of this pineapple has so much international demand.
Availability of Raw Materials: The main raw material of canned pineapple and pineapple leaf fiber is fresh
pineapple and its leaf. Based on the huge amount of pineapple cultivation it is easily possible to establish this
sector.
Efficient Labor Force: Bangladesh has efficient and semi-skilled labor forces that are engaging in the
cultivation of huge amount of pineapple every year. By receiving training which is provided by the Agricultural
Department of Bangladesh Government, farmers are becoming more aware and they are learning the process of
increasing the cultivation rate.
Entrepreneurial Development: As the government is providing various facilities for start-up business and the
raising sectors get different types of facilities. So by well promotional activities it is easy to attract investors.
There are many internationally established food and beverage companies in Bangladesh which can utilize this
opportunity of potential production of canned pineapple and can expand their export items. And since
Bangladesh is doing well in garments sector over the years so the fiber collected from pineapple leaf would be a
great source of raw materials for garments products.
Adding Different Varieties: There are nineteen varieties of pineapple in the world. Among them two varieties
are cultivating here in this country which have much international demand. By developing the research activity
Bangladesh can add different types of pineapple cultivation and can increase export potentiality. Ministry of
Agriculture of the Bangladesh Government has already taken the research activities.
International Market Demand: Because of high nutritional value the demand of pineapple is increasing in
both the national and international market. European market is the main target of many pineapple exporting
countries. As Bangladesh has given different trade facilities by European Union so entering that giant market is
quite easy for Bangladesh. Many Bangladeshi live in different countries of the Middle East and there is a
demand for local fruits. Many of the local company of Bangladesh like Pran Group Ltd, RahimAfroz Ltd,
Square Company Ltd etc. have strong competitiveness in those markets. So entering in the canned pineapple
market will be beneficiary for Bangladesh.
Demand for Natural Fiber: The worldwide increasing demand for natural fiber is a plus point here. Many
famous fashion designers are now using different types of natural fiber to make exceptional products. As it is
known pineapple leaf fiber is luxury type cotton and it has international market demand so it can become an
efficient export item.
Already Established Handloom Sector: Naturally and culturally Bangladesh has already some famous
handloom clothing items. Jamdani, Tant and Khadi are world famous. In the hill tract area indigenous people
has wonderful handloom efficiency. They produce their own products and sell them in the local market by using
various fibers including pineapple fiber. Besides the availability of raw materials make it possible to establish
handloom sector for pineapple leaf fiber production.
Employment Generation: By the pineapple leaf fiber extraction and weaving industry people can have income
and employment opportunities needed to substantially improve their lives. This will lead to huge potential and
economic rewards for indigenous weavers. By improving the living of their families and their communities
country can get benefits from this. Extraction of fiber, weaving and embroidery jobs enable to earn money that
allow them to remain at home. By joining this sector they don’t need to join any hazardous and non-prestigious
jobs (such as- brick field, rice mills or domestic worker) to earn money.
Simple Machinery Requirement: Pineapple leaf fiber can collect on traditional way. But for a huge amount of
production many countries are using machine for collecting the fiber. The technology of collecting pineapple
fiber is not that much costly so investor can easily invest here.
Social factors: Besides many other factors, social factors include the national aspects and health awareness,
career attitudes and emphasis on safety. High trends in social factors affect the opportunity of establishment of
canned pineapple and pineapple leaf fiber production.
Government Incentives: Bangladesh government has taken a lot of projects to identify its new export potential
sectors thus diversify its exports sectors. Governments also provide various incentives like tax exemption,
subsidy to promote these exports sectors.
V. Conclusion
This study has identified the exports possibility of canned pineapple and pineapple leaf fiber from
Bangladesh. It is a descriptive research where qualitative research method is applied to analyze the collected
data.From the discussion it can be said that there has huge possibility of producing and exporting canned
pineapple and pineapple leaf fiber production in Bangladesh. Situating in the sub- tropical area is a great
advantage for Bangladesh. From the study it is seen that pineapple cultivation and production is increasing here.
The strength of pineapple cultivation will capable to provide available raw materials for both the canned
pineapple and pineapple leaf fiber production. As a developing country Bangladesh has different types of trade
facility in different international market, so besides other export products it can also add this potential sector in
its export basket. By fulfilling the national demand it can enter in the international market by exporting canned
pineapple. Pineapple leaf fiber is highly demandable product in international market for its organic nature so it
can use this opportunity in productive way. This study showed since every exports triggering factors
arefavorable,Bangladesh has a well opportunity of exporting canned pineapple and pineapple leaf fiber from
Bangladesh thus make profit from international market. Policy makers, investors, businessmen and cultivators
of pineapple will be highly benefited from this study. Besides this study also provides valuable information to
other researchers who will be interested to study in this area.
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IOSR Journal of Business and Management (IOSR-JBM) is UGC approved Journal with Sl.
No. 4481, Journal no. 46879.
* Pallabi Biswas. " Production and Export Possibility of Canned Pineapple and Pineapple Leaf
Fiber in Bangladesh". IOSR Journal of Business and Management (IOSR-JBM), Vol. 21, No. 9,
2019, pp. -.17-23