INSTITUTE OF BASIC EDUCATION

SENIOR HIGH SCHOOL PROGRAM

SECOND QUARTER EXAMINATION
1ST SEMESTER 2023-2024
PRINCIPLES OF MARKETING
Name: _________________________________ Score: ______
Grade/Strand/ Section: ___________________ Date: _______
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General Instructions: Read each item carefully. ERASED, TAMPERED, SUPERIMPOSED and EMBOSSED
answers are automatically considered incorrect.

SCOPE OF THE EXAMINATION:

1. Customer Service
2. Marketing Plan
3. Marketing Strategy
4. Marketing Effort
5. Marketing Mix
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Part I. Based on your marketing plan and with your experiences during your Marketing Activity, answer the
following questions.

Scoring Matrix
5 – Answer is precise and accurate
3 – Some of the details in the answer is not precise/accurate
1- Most of the details in the answer is not precise/accurate
0- No answer at all

1. What is the title of your marketing plan?

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2. Write the description of your product/s.

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3. How much was your total net income/net loss?

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4. What is the best moment you had in your marketing activity?

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5. What is the most challenging part on your activity?

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6. What problem/s have you encountered? How did you resolve the problem?
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7. Among your groupmates, who made the most contribution for the success of your activity? Narrate why did you choose
him/her.
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8. Among your groupmates, who made the least contribution for the success of your activity? Narrate why did you choose
him/her.
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9. In the future, what product/type of business would you like to pursue? Why?
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10. How do you think your learnings and experiences in PrinMar be substantial on your future endeavor?
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For plus 5 in this exam, draw your product logo.

“Jordan Briones Mix = 4P’s: be POLITE, be PERSISTENT, be PRUDENT and be PROFESSIONAL at all times.”
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Prepared by:

JORDAN T. BRIONES, LPT, MAEd

FABM 2 Teacher

Reviewed and Approved by:

JIM BRYN G. BALATERO, LPT

OIC- PRINCIPAL, SHS