Say It!

Introduction
01
Use It! Definitions, basic terms

ENGLISH FOR Table of 02 Company

Departments, job positions

MARKETING Contents
Brand values
03 Describing brand personalities

Making presentations
04 Practicing public speaking
Ins ru t r: Nhung L

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Unit 1: INTRODUCTION

marketing need distribution

market want promotion

product demand satisfy

plan produce advertise

research quantity sales

production quality design

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 Introducing your job
Unit 1: INTRODUCTION
business employee purchase
WHERE DO YOU WORK?
• I work at…
buyer product branch revenue • I work in…
• I work for…
• I work with…
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Exercis 1
Unit 2: company departments Listening the marketing department

Anna works in a medium-sized sporting goods company and is telling a new business
partner who’s who in the department. Listen to the dialogue and complete the organigram.

________ , director
of marketing

________ , ________ , public ________ , product

branding specialist relations officer manager

________ , public ________ , product

relations assistant management assistant

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 Exercis 2 Exercis 3
Listening the marketing department marketing POSITIONS
Listen again and complete the sentences from the dialogue.

1. We have separate __________ for sales and marketing. to report to

to answer
2. I’m the public relations __________ here.
to supervise
3. I __________ directly to Sabrina, who’s the __________ of
marketing. to be in charge of
to be responsible for
4. If you need to talk to somebody about individual __________,
then you should contact Vittore or his __________ Thomas.
5. Sylvia is __________ for the image of our various brands.

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Exercis 4 WORD BUILDING

matching words and their meanings Verb Agent General noun
market
distribute
users of products and services
competition
people who buy products and services advertising
advertisement
business professionals who work in the field of marketing
supplier
studies sponsor
consume
the extent to which consumers want something
produce
the movement of goods and services from the producer to the consumer
analyst
the combination of factors that makes up a marketing plan researcher
import

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 Exercis 5: WORD FORMS
Complete the sentences below with words from the word table. Unit 3: brand values
1. Marketers m________ p________ to customers.
Exercis 6: find the brand VALUES
2. Advertisers a_________ to c________.
3. Market analysts a_________ the performance of s_________ and the
behaviour of c_________.
Company 1
4. The opposite of export is _________.

5. The opposite of demand is _________. Company 2

6. C_________ is good for consumers.
Company 3
7. S_________ is a form of a_________. r

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Listening Exercis 7: BRAND VALUES

1 We have three main brand values which we try to ___________ in all our internal
and ___________ communication.
2 Our customers ____________ us with the highest quality products.

3 Our products are ___________ seen as the safest on the market. Unit 4
MAKING PRESENTATIONS
4 That’s something we can ____________ through our brand.
We have always had a _____________ for coming up with new products and we
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try to _____________ that through our brand.

6 For us, the customer always comes first and we want to constantly
______________ both ourselves and our customers of that fact.
7 That’s something we continually _____________ in our marketing.
8 Hopefully that is _____________ from our logo and corporate design.

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 Opening a Presentation

Let’s get Introducing yourself

01
Welcoming the audience
• Good morning/ afternoon, • Let me introduce myself. I’m
Dave E. from …
started! •
ladies and gentlemen
Hello/ Hi, everyone. • For those of you who don’t know
me, my name’s …
• First of all, let me thank you all
for coming here today. • As you probably know, I’m the
new HR manager.
• I’m happy/ delighted that so
many of you could make it • I’m head of logistics here at AB.
today. • I’m here in function as the Head
of Controlling.

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Opening a Presentation Structuring a Presentation (1)

Explaining why your topic is relevant

SAYING WHAT YOUR TOPIC IS for your audience
Most formal - and many informal presentarions have three
• As you can see on the screen, • My talk is particularly relevant to
those of you/us who … main parts and follow this simple formula:
our topic today is … • Today’s topic is of particular interest
1. Tell the audience what you are going to say! = Introduction
• Today’s topic is …
•
to those of you/us who …
Today’s topic is a particular interest to
• What I’d like to present to you
today is …
those of you /us who … 2. Say it! = Main part
• My/The topic is very important to you
3. Tell them what you said! = Conclusion
• The subject of my
presentation is … •
because…
By the end of this talk, you will be
familiar with…

Remember to use words like we, us, and our

to highlight common interest.

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 Structuring a Presentation (1) Structuring a Presentation (2)

There are several ways you can tell the audience what you are going to say. The purpose of the introduction is not only to tell the audience who you are,
what the talk is about, and why it is relevant to them; you also want to tell the
would like + infinitive will + infinitive audience (briefly) how the talk is structured. Here are some useful phrases to
Today I’d like to tell you about our Explaining why your topic is
new plans. relevant
I’ll forexplaining
begin by your audience
the function. talk about the structure.

This morning I’d like to bring you • My

I’ll
us
talk isoff
start
who …
particularly relevant to those
by reviewing our of you/ •I’ve divided my presentation into three main parts: x, y, and z.
progress.
• Today’s
up to date on our department.
topic is of particular interest to those of
you/us who …
•In my presentation I’ll focus on three major issues.
going to + infinitive •First of all, I’ll be looking at …, second …, and third …
•
will be + Verb-ing
Today’s topic is a particular interest to those of
I’m going to talk to you today I’ll you
be/us who … about our guidelines for
talking •I’ll begin/ start off by explaining …
• My/Thethetopicnext
about new developments in the Internet use.
R&D department. is very important to you because… •Then/ Next/ After that, I’ll go on to …
at• the advantages of this system.
During hour
By the end of this talk, youwe’ll be looking
will be familiar with…
This afternoon I’m going to be
reporting on the new division.
•Finally, I’ll offer some solutions.
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EXCERCISE 1 EXCERCISE 1
Complete the sentences with the correct form of the verb and a sentence ending from below Complete the sentences with the correct form of the verb and a sentence ending from below

about EU you up to date on SEKO's

w the tax by telling you about what
you ho orks reform investment plans
da ta ba s e w Jane's group is working on
on our financial targets you on the proposed you an over
at business opportunities for the division view of our
training project present mar
in Asia ket position

1. give Today I'd like to give you an overview of our present market position…………. 1. give Today I'd like to give you an overview of our present market position………….
2. show I'll be showing .......................................................................................................... 2. show I'll be showing ..........................................................................................................
3. talk During the next two hours we'll be ............................................................................ 3. talk During the next two hours we'll be ............................................................................
4. bring I'd like to .................................................................................................................... 4. bring I'd like to ....................................................................................................................
5. report This afternoon I'm going to ....................................................................................... 5. report This afternoon I'm going to .......................................................................................
6. update Today I'd like to ......................................................................................……………. 6. update Today I'd like to ......................................................................................…………….
7. look This morning we'lI be ................................................................................................ 7. look This morning we'lI be ................................................................................................
8. begin Today I'll .................................................................................................................... 8. begin Today I'll ....................................................................................................................

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 EXCERCISE 2 EXCERCISE 2
The project manager of a German construction company is giving a presentation The project manager of a German construction company is giving a presentation
to his colleagues. Put the sentences in the right order. to his colleagues. Put the sentences in the right order.

A. This morning I'd like to update you on the current status of work at the F. First of all, let me thank you for coming here today. I'm aware that you're all
construction site. The information I give you today should help you with busy preparing for the annual meeting this week, so I really appreciate you
planning your next steps. taking the time to be here.

B. For those of you who don't know me, my name is Gordon Selfridge. Let
me just write that down for you. OK. I'm the project manager in charge of
the Bak Tower building project in Dubai.
C. I've divided my presentation into three parts.
D. Hello, everyone.
E. Then I'll move on to the problems we're facing with our local suppliers.
G. I'll start off by showing you some photos of the building site and discussing
the progress we've made since January.
H. My talk should take about 30 minutes. Please feel free to interrupt me at any
time with questions.
I. I'll end with some ideas for reducing labour costs that we've been looking into.
J. Oh, and don't worry about taking notes. I'll be handing out copies of the
PowerPoint slides at the end of my talk.

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EXCERCISE 3 EXCERCISE 4
Look again at these sentences from the presentation and replace the highlighted
Now put these points in the order in which Gordon mentions them. words with words or phrases from the box below.

after that • begin • I'm • realize • responsible for • sections • turn

b. welcome & d. update on
introduction
i. three main
current status parts 1. I'll start off by showing you...
I'll begin by showing you...
f. progress made 2. I've divided my presentation into three parts.
g. problems with a. reducing labor ________________________________________________
since January local suppliers costs 3. For those of you who don't know me, my name is Gordon Selfridge.
________________________________________________
4. Then I'll move on to the problems.
c. 30 minutes for h. questions during e. handout after ________________________________________________
presentation presentation OK presentation 5. I'm the project manager in charge of our Dubai building project.
________________________________________________
6. I'm aware that you're all busy preparing for the annual meeting.
________________________________________________

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 EXCERCISE 5
GETTING THE AUDIENCE'S ATTENTION Listen to the beginnings of four presentations. Which one starts with :

Experts say that the first few minutes of a presentation are the most important. If you are
able to get the audience's attention quickly, they will be interested in what you have to say.
Here are a few techniques you can use to start your talk. a. a rhetorical c. an anecdote?
question?
Ask a rhetorical question Tell them a story or anecdote
• Is market research important for brand • I remember when I attended a meeting in
development? Paris....
• Do we really need quality assurance? • At a conference in Madrid, I was once asked
the following question: ...
b. an interesting d. a problem to
Start with an interesting fact
• According to an article I read recently, Give them a problem to think about fact? think about?
central banks are now buying euros instead • Suppose you wanted to set up a new call
of dollars. centre. How would you go about it?
• Do you know that fast food consumption has • Imagine you had to reorganize the sales
increased by 60.0% in Europe since 2002? department. What would be your first step?

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EXCERCISE 6
Complete the sentences. CHECKLIST FOR INTRODUCTIONS

1. _______________, I was sitting in the waiting room at the dentist's the other day 1. Welcome the audience.
and I _________ something very interesting in one of the ____________ that
was Iying there. 2. Introduce yourself (name, position/function).
2. _______________ you worked in a small to medium-sized company and were 3. State your topic.
__________ for making people in your company aware of health and safety
issues. How would you ____________ ? 4. Say why your topic is important for the audience.
3. _________that the number of possible ways of playing the first four moves per side Describe the structure of your talk (what issues,
in a game of chess is ...? points, ete are covered and when you will be
dealing with them).
4. So, let me start by__________. Why should we introduce a double quality check
5. Talk about the organization (timing, handouts,
here at Auto Spares & Parts...? Well, I'm here today to _ ____________.
questions).

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 Exclamation To Show that Words of agreement Words of DISagreement
you’re Listening

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Verifying information Thank you! Words of ENCOURAGEMENT PRAISING SOMEONE/sth

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