Vietnam Table Mounted Water Purifiers Market, Forecast and Opportunities, 2030 - Updated Report

Vietnam Table Mounted Water Purifiers
Market
FORECAST AND OPPORTUNITIES
2011- 2030
Published: October 2020
www.techsciresearch.com
MARKET INTELLIGENCE . CONSULTING
Table of Contents
S. No. Contents Page No.
1. Bottled Water Market : Product Overview 7

2. Research Methodology 10
3. Executive Summary 15
4. Voice of Customer 19
4.1. Brand Preferences 20
4.2. Preferred Point of Purchase 21
4.3. Factors Influencing Purchase Decision 22
5. Vietnam Table Mounted Water Purifiers Market Outlook 23
5.1. Market Size & Forecast
5.1.1. By Value 24
5.1.2. By Volume 24
5.2. Market Share & Forecast
5.2.1. By Price Segment (Low, Medium, High)

25
5.2.2. By Technology (RO, UF, UV, NF and others) 26
5.2.3. By Sales Channel (General Trade and Modern Trade) 27
5.2.3.1. Vietnam Table Mounted Water Purifiers Online Sales, By Top 3

Online Players (Market Share, 2019 27
5.2.4. By Company 28
5.2.5. By Region (North Vietnam, Central Vietnam and South Vietnam) 29
5.3. Vietnam Consumer Appliances Retail Market Share (By Consumer Appliances Type) 29
5.4. List of Best-Selling Models Sold Through Offline & Online Channel 30
5.5. Market Attractiveness Index (By Type & By Technology) 31-32
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Table of Contents

6. Vietnam RO Table Mounted Water Purifiers Market Outlook 33
6.1.1. By Value 34
6.1.2. By Volume 34
6.2.1. By Sales Channel 35
7. Vietnam UF Table Mounted Water Purifiers Market Outlook 36
7.1.1. By Value 37
7.1.2. By Volume 37
8. Vietnam UV Table Mounted Water Purifiers Market Outlook 39

8.1.1. By Value
40
8.1.2. By Volume
40
8.2.1. By Sales Channel

41
9. Vietnam NF Table Mounted Water Purifiers Market Outlook 42

9.1.1. By Value
43
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Table of Contents
9.1.2. By Volume 43
10. Market Dynamics 45
10.1. Drivers 46
10.2. Challenges 47
11. Market Trends & Developments 48
12. Policy & Regulatory Landscape 51
13. Vietnam Economic Profile 55
14. Impact of COVID-19 on Vietnam Water Purifier Market 58
15. Competitive Landscape 60
15.1. Karofi Group Joint Stock Company
15.2. The Kangaroo Group
15.3. SUNHOUSE Vietnam Co., Ltd.
15.4. A.O. Smith Vietnam Company Limited
15.5. Coway Vietnam
15.6. Unilever Vietnam International Company Limited
15.7. Water Supply and Sewerage Technology Development Joint Stock Company (HTECH
15.8 3M Vietnam Co., Ltd
15.9 Best Water Technology
15.10 DuPont Vietnam Limited
16. Strategic Recommendations 71
17. About Us & Disclaimer 77
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List of figures
Figure No. Title Page No.
Vietnam Table Mounted Water Purifiers Market Size, By Value (USD Million), Volume (Thousand
Figure 1: 24
Units) 2011- 2030F
Figure 2: Vietnam Municipal Water Demand, 2016 & 2030F (Billion Cubic Meter/Year) 24
Figure 3: Vietnam Table Mounted Water Purifiers Market Share, By Price Segment, By Value, 2011- 2030F 25
Figure 4: Vietnam Table Mounted Water Purifiers Market Share, By Technology, By Value, 2011- 2030F 26
Figure 5: Vietnam Table Mounted Water Purifiers Market Share, By Sales Channel, By Value, 2011- 2030F 27
Vietnam Table Mounted Water Purifiers Market Share, By Online Sales, By Top 3 Online Players,
Figure 6: 27
By Volume, 2019
Figure 7: Vietnam Table Mounted Water Purifiers Market Share, By Company, By Value, 2019 28
Figure 8: Vietnam Table Mounted Water Purifiers Market Share, By Region, By Value, 2011- 2030F 29
Vietnam Consumer Appliances Retail Market Share, By Value, By Consumer Appliances Type,
Figure 9: 2019 29
Vietnam Table Mounted Water Purifiers Market Attractiveness Index, By Technology, By Value,
Figure 10: 2020E-2030F 31
Vietnam Table Mounted Water Purifiers Market Attractiveness Index, By Region, By Value,
Figure 11: 2020E-2030F 32
Vietnam RO Table Mounted Water Purifiers Market Size, By Value (USD Million), Volume
Figure 12: (Thousand Units) 2011- 2030F 34
Current Wastewater Treatment Plants by Total Installed Capacity (Million m3/day) and Target of
Figure 13: 34
Establishment of New Wastewater Treatment Plants by 2020
Vietnam RO Table Mounted Water Purifiers Market Share, By Sales Channel, By Value, 2011-
Figure 14: 35
2030F
Figure 15: Vietnam percentage of household having hygienic water, by region 2019 35
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List of figures
Figure No. Title Page No.
Vietnam UF Table Mounted Water Purifiers Market Size, By Value (USD Million), Volume (Thousand
Figure 16: 37
Units) 2011- 2030F
Figure 17: Vietnam population, 2014-2019 (Million) 37

Figure 18: Vietnam UF Table Mounted Water Purifiers Market Share, By Sales Channel, By Value, 2011- 2030F 38
Figure 19: Vietnam Number of internet subscribers (ADSL), 2011-2019 (Million) 38
Vietnam UV Table Mounted Water Purifiers Market Size, By Value (USD Million), Volume (Thousand
Figure 20: 40
Units) 2011- 2030F
Figure 21: Vietnam urban population % of total population, 2014-2019 40

Figure 22: Vietnam UV Table Mounted Water Purifiers Market Share, By Sales Channel, By Value, 2011- 2030F 41
Figure 23: Percentage of Rural Household with Hygienic Water, 2014 - 2019 41
Vietnam NF Table Mounted Water Purifiers Market Size, By Value (USD Million), Volume (Thousand
Figure 24: 43
Units) 2011- 2030F
Figure 25: Percentage of urban household having hygienic water, 2014- 2019 43
Figure 26: Vietnam NF Table Mounted Water Purifiers Market Share, By Sales Channel, By Value, 2011- 2030F 44
Figure 27: Monthly average income per capita at current prices, By Region, USD, 2019 44
List of tables
Table No. Title Page No.
Table 1: Vietnam Table Mounted Water Purifiers Market, List of Best -Selling Models Sold Through Offline 30
Table 2: Vietnam Table Mounted Water Purifiers Market, List of Best -Selling Models Sold Through Online 30
Permissible Content Limits of Hazardous Substances in Homogeneous Materials used in

Table 3: 52
Manufacturing Electronic Equipment, By Weight (%)
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Product
Overview
Scope of Report
Product of Interest (POI): Table Mounted Water Purifiers
The Vietnam table mounted water purifier market is expected to grow at a substantial CAGR until 2030 on account of rapidly
improving economic condition and financial status of the consumers, technological advancements, usage and application
across different sectors. Moreover, Vietnam water purifier market is recognized as one of the fastest growing water purifier
markets in Asia-Pacific, which has resulted in emergence of one of the largest consumer and manufacturing bases in the
country. Moreover, global players are planning and have set up their subsidiary companies to cater the demand for water
purifiers in Vietnam.
Market Segmentation
Technology Sales Channel

TABLE MOUNTED WATER PURIFIERS • RO • General Trade Year Range
• UF • Modern Trade
• UV
• NF
Review Period
• Others (Media etc.)
2011 – 2018
Base Year
Price Segment Region
2019
• Low • North Vietnam
• Medium • Central Vietnam Estimated Year
• High • South Vietnam
2020
Forecast Period
2021 – 2030
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Scope of Report
Product of Interest (POI): Table Mounted Water Purifiers
A water purifier is a device used for removing unwanted chemicals and biological contaminants from water obtained from water bodies
such as rivers, lakes, etc., to obtain pure drinking water, which is fit for human consumption or for industrial use. Water purifiers are
segmented based on function and technology used such as RO, UF, UV, media, etc. Water purifiers are categorized into ‘point of use’
and ‘point of entry’. Point of use (POU) water purifiers are those which can be directly installed at the tap water supply point, whereas,
point of entry (POE) water purifiers are installed at main water supply.
Water Purifiers
Based on
Technology
Membrane
Ultraviolet Based Media Based
Based Water
Water Purifiers Water Purifiers
Purifiers
Ultrafiltration Reverse Osmosis Nanofiltration

(UF) Water (RO) Water (NF) water
Purifiers Purifiers Purifiers
Research
Methodology
Research Methodology
Market Formulating Developing list Data Data Data

Profiling Questionnaire of respondents Collection Validation Analysis
In-depth secondary TechSci conducted Data obtained as a The data was scrutinized
research was conducted to In order to conduct List of industry
interviews with result of primary using MS-Excel, statistical
determine top players in industry experts’ players and industry
industry experts and and secondary tools and internal
the water purifier market, interviews, TechSci specialists was proprietary database to
formulated a detailed developed. industry players for research was
overall market size and data collection and validated through obtain qualitative and
segmental market size. discussion guide.
verification. rigorous quantitative insights about
triangulation. the water purifier market.
Primary Research Desk Research Company Analysis
✓ Recent Developments ✓ Market Participants

Actionable ✓ Identifying Key Opinion
Data Data Filter Research & Business ✓ Market Changing ✓ Key Strengths
Insights Leaders
Collection & Analysis Intelligence Solution Aspects/Dynamics
✓ Questionnaire Design
✓ Government Policies
✓ In-depth Interviews
✓ Final Conclusion
Primary Research Secondary Paid Sources

Research
✓ L inkedIn ✓ C ompany Webs ites ✓ Fac tiva

✓ T ec hSci I nternal ✓ C ompany A nnual ✓ H oovers
D atabase Reports
✓ White P aper Study
✓ Financ ial Reports
✓ I nves tor
P res entations
✓ Regulatory Body
✓ A s sociations, etc .
Baseline Methodology
Our dedicated team of indus try experts has mo nitored and analyzed various aspects of Vietnam Table Mo unted Water Purifiers Market . The tea m has
analyzed the outlook of various segments of this market, while co nsidering the major influencing factors, such as conta mina tion of water, water borne
diseases, and growing awareness towards health & wellness. The study includes market forecasting, which would enable our clients to take better
decisions while planning their strategy to achieve sustainability in Vietnam Table Mounted Water Purifiers Market .
Methodology Followed for Calculation of Market Size:
• Market Size, by Value: Market size, in ter ms of value, for the year 2019 was calcula ted based on information collected through exhaustive secondary
research and primary surveys, with various key opinion leaders/stakeholders, such as bottled water manufacturers, importers, suppliers, distributors
and industry experts.
• The team interviewed more tha n 15 ma nufacturers/suppliers/importers, 20 distributors/retailers and 5 indus try experts in Vietnam water purifiers
market to estima te the overall market size during 2011-2019, which was validated by the Delphi technique. Taking standard deviatio n into
consideration, the market size was averaged out, to arrive at the market size data for 2011-2019.
• Respondents were asked about the current and future mar ket growth rates, market shares by price segment, by technology, by sales channel, by
region and by company. Removing the outlier responses, the geometric mean of growth estimates and product wise revenue shares generated
across various segments were considered, to arrive at the final revenue shares. Revenue shares generated across various segments were further
triangulated from other stakeholders depending upon the type of water purifier.
Methodology Followed for Calculation of Market Shares:
• market shares by price segment, by technology, by sales channel, by region and by company were calculated based on the responses received
through primary surveys with industry experts, in which the respondents were asked about the market shares or revenue generated from various
types of bottled water. The final shares were calculated by taking the geometric mean of the responses gathered from key opinion leaders after
eliminating the outliers.
Methodology Followed for Forecasting:
• TechSci Research performed periodical checks on data collected through the surveys with logic checks and analyzed the survey results in
SPSS/Tableau Software.
• Data triangulation techniques were applied to fill the gaps and to present a more meaningful picture of the market. To forecast Vietnam Table
Mounted Water Purifiers Market , TechSci Research used various forecast techniques such as:
✓ Moving Average
✓ Time Series Analysis
✓ Regression Analysis
✓ Econometric and Judgmental Analysis
TechSci Research used its own forecast tool, which is based on the growth of various allied ind ustries in respective regions. TechSci Research also used
the impact analysis during short, medium and long term period to estimate the demand and to reach accurate market numbers. It should be noted that
the figures compiled are only for the organized market including market share data. The currency used in the report is the United States Dollar (USD),
with the market size indicated in USD million.
Partial List of Companies Interviewed Key Secondary Sources
▪ Kangaroo Vietnam ▪ World Bank
▪ Karofi Vietnam Joint Stock Company ▪ TechSci Research Proprietary Database & Knowledge
▪ SUNHOUSE Vietnam Co., Ltd. Repository
▪ A.O. Smith Vietnam ▪ Company Annual Reports
▪ Htech Vietnam Ltd. ▪ Industry Magazines
▪ Best Water Technology ▪ Industry Reports
▪ Unilever Vietnam International Company ▪ News Dailies
Limited ▪ Credible Paid Databases
▪ KoriHome Vietnam
Executive
Summary
Executive Summary
1 Vietnam Table Mounted Water Purifiers Market Size,

By Value, 2011, 2019, 2020E & 2030F (USD Million) 2 Vietnam Table Mounted Water Purifiers Market Size, By
Volume, 2011, 2019, 2020E & 2030F (Thousand Units)
CAGR 2011-2019 CAGR 2020E-2030F CAGR 2020E-2030F

CAGR 2011-2019
10.15% 11.58% 10.81%
9.05%
544.92
1,363.05
177.25 182.18 478.50 488.31

81.77 239.25
2011 2019 2020E 2030F 2011 2019 2020E 2030F

Source: TechSci Res earch
3 Vietnam Water Purifiers Market Share, By Type, By Value, 2019
Others, 8.00%
Faucet Mount,
3.00%
Counter top, 55.00%

2019
Under Sink, 34.00%
South India
2019
Others includes Media etc.
Executive Summary
4 Vietnam Table Mounted Water Purifiers Market Share, By Price Segment, By Volume, 2019 & 2030F
High (More than
High (More than
USD500) ,
USD500) ,
15.07%
16.99%
Low (Less than 2019 Low (Less than 2030F

USD250), 24.62% USD250), 24.81%
Medium (USD250-
USD500), 58.20%
Medium (USD250-USD500),
60.31%
5 Vietnam Table Mounted Water Purifiers Market Share, By Technology, By Value, 2019 & 2030F
Others ,
12.06% Others ,
13.89%
UV, 3.25%
NF, 3.78% UV, 5.88%
UF, 8.42% RO, 72.49%

2019 NF, 7.99% 2030F
RO, 58.46%
UF, 13.78%
Others includes Media etc. Source: TechSci Res earch
Executive Summary
6 Vietnam Table Mounted Water Purifiers Market Share, By Sales Channel, By Value, 2019 & 2030F
General Trade ,
38.96% General Trade ,
2019 33.86%
2030F
Modern Trade, 61.04%

Modern Trade,
66.14%
7 Vietnam Table Mounted Water Purifiers Market Share, By Region , By Value, 2019 & 2030F
Northern Central Vietnam,

Central Vietnam, 13.34%
Vietnam, 16.89%
45.29%
2019 2030F
Northern Vietnam,
41.96%
Southern Vietnam,
Southern Vietnam, 41.15%
41.36%
Voice of
Customer
Brand Preferences
Brand Preferences (Base=100)
Karofi 77%
Kangaroo 73%
Kori Home 70%
Sunhouse 65%
A O Smith 46%
Others 53%
Note: 1. Only respondents who have purchased/used water purifier in past 2 months were considered for this survey.
2. The respondents have selected multiple options to answer the question.
Source: Techs ci Res earch
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Preferred Point of Purchase
Preferred Point of Purchase (Base=100)
Multi Branded Electronic Store 92%
Hypermarket / Supermarket 77%
Exclusive Stores 63%
E-Retailer 54%
Others 49%
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Factors Influencing Purchase Decision
Factors Influencing Purchase Decision (Base=100)
Product Quality 92%
Brand 89%
Price 84%
Ease of Access 79%
Promotions/Discounts 73%
Others 68%
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Vietnam Table
Mounted
Water Purifier
Market
Outlook
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Vietnam Table Mounted Water Purifiers Market Size, By Value & Volume
Figure 1: Vietnam Table Mounted Water Purifiers Market Size, By Value (USD Million), Volume (Thousand Units)
2011- 2030F
CAGR 2020E-2030F
CAGR 2013-2019
By Value: 11.58%
By Value: 10.15%
By Volume: 10.81%
By Volume: 9.05%
1363.05
1234.46
1119.05
1015.37
544.92
922.14
491.01
838.23
442.87
755.23
399.84
679.78
361.34
611.31
326.86
549.59
293.35
488.31
478.50
261.67
437.57
233.17
400.47
207.19
366.83
336.30
182.18
177.25
308.56
160.38
283.29
260.26
145.25
239.25
131.67
119.47
108.50
98.64
89.76
81.77
2011 2012 2013 2014 2015 2016 2017 2018 2019 2020E2021F2022F2023F2024F2025F2026F2027F2028F2029F2030F

Value (USD Million) Volume (Thousand Units)
Figure 2: Vietnam Municipal Water Demand, 2016 & 2030F (Billion Cubic Meter/Year)
5.70
3.00
2016 2030F
Municipal Water Demand (Billion Cubic Meter/Year)

Source: World Bank
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Vietnam Table Mounted Water Purifiers Market Share, By Price Segment
Figure 3: Vietnam Table Mounted Water Purifiers Market Share, By Price Segment, By Volume, 2011- 2030F
63.67% 63.24%
62.81% 62.39% 61.97%
61.55% 61.13% 60.72%
60.31% 60.12% 59.92% 59.73% 59.54%
59.34% 59.15% 58.96% 58.77% 58.58%
58.39% 58.20%
24.07% 24.35% 24.62% 24.65% 24.68% 24.70% 24.72% 24.74% 24.76% 24.78% 24.79% 24.80% 24.81% 24.81%
23.22% 23.51% 23.79%
22.34% 22.64% 22.93%
16.99%
16.09% 16.26% 16.44% 16.62% 16.81%
14.93% 15.07% 15.23% 15.40% 15.57% 15.74% 15.91%
13.99% 14.12% 14.25% 14.39% 14.52% 14.65% 14.79%
2011 2012 2013 2014 2015 2016 2017 2018 2019 2020E 2021F 2022F 2023F 2024F 2025F 2026F 2027F 2028F 2029F 2030F
High (More than USD500) Medium (USD250-USD500) Low (Less than USD250)
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Vietnam Table Mounted Water Purifiers Market Share, By Technology
Figure 4: Vietnam Table Mounted Water Purifiers Market Share, By Technology, By Value, 2011- 2030F
78.93% 78.25% 77.54% 76.79%

76.01% 75.19% 74.33%
73.44% 72.49% 71.51%
70.47% 69.38% 68.24%
67.04% 65.78%
64.46% 63.07%
61.61% 60.08%
58.46%
13.71% 13.89%
12.86% 13.03% 13.20% 13.37% 13.54%
12.38% 12.54% 12.70%
11.91% 12.06% 12.22%
11.32% 11.46% 11.61% 11.76%
10.89% 11.03% 11.17%
13.78%
13.18%
12.60%
12.05%
11.52%
11.01%
10.53%
10.07%
9.63%
9.21%
8.80%
8.42%
8.05% 7.99%
7.70% 7.46%
7.36%
7.04% 6.97%
6.73% 6.51%
6.43%
6.15% 6.08%
5.88% 5.68%
5.31%
4.96%
4.63% 5.88%
4.33% 5.57%
4.04% 5.28%
3.53% 3.78% 5.00%
3.29%
2.87% 3.08% 4.49% 4.74%
2.34% 2.51% 2.69%
3.82% 4.03% 4.25%
2.19% 3.62%
3.25% 3.43%
2.76% 2.92% 3.08%
2.48% 2.62%
2.11% 2.23% 2.35%
2011 2012 2013 2014 2015 2016 2017 2018 2019 2020E 2021F 2022F 2023F 2024F 2025F 2026F 2027F 2028F 2029F 2030F
Others includes Media, etc.

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Vietnam Table Mounted Water Purifiers Market Share, By Sales Channel
Figure 5: Vietnam Table Mounted Water Purifiers Market Share, By Sales Channel, By Value, 2011- 2030F
60.49% 60.70% 60.89% 61.05% 61.18% 61.27%

57.81% 58.23% 58.63% 59.00% 59.35% 59.67% 59.97% 60.24%
54.82% 55.37% 55.90% 56.41% 56.90% 57.37%
43.73% 43.08% 42.45% 41.83% 41.23%

40.64% 40.06% 39.50% 38.96% 38.42%
37.91% 37.40% 36.91% 36.44% 35.97% 35.52%
35.09% 34.66% 34.26% 33.86%
4.29% 4.57% 4.87%

1.45% 1.55% 1.65% 1.76% 1.87% 1.99% 2.13% 2.27% 2.41% 2.57% 2.74% 2.92% 3.12% 3.32% 3.54% 3.77% 4.02%
2011 2012 2013 2014 2015 2016 2017 2018 2019 2020E 2021F 2022F 2023F 2024F 2025F 2026F 2027F 2028F 2029F 2030F
Online Modern Trade General Trade
Figure 6: Vietnam Online Table Mounted Water Purifiers Market Share, By Top 3 Online Players, By Volume, 2019
Ti Ki Joint Stock
Company, 22.36%
Others ( Adayroi,
Sendo etc.), 41.03%
Shopee Company
Limited, 19.55%
Lazada Vietnam,
17.06%
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Vietnam Table Mounted Water Purifiers Market Share, By Company
Figure 7: Vietnam Table Mounted Water Purifiers Market Share, By Company, By Value & Volume, 2019
Karofi Group Joint Karofi Group Joint

25.47% 25.23%
Stock Company Stock Company
The Kangaroo Group 20.42%

The Kangaroo Group 24.40%
SUNHOUSE Vietnam
9.83%
Co., Ltd
SUNHOUSE Vietnam
16.11%
Co., Ltd
A. O. Smith Vietnam
8.38%
Company Limited
Others 35.90% Others 34.26%
Others includes ; Cow ay Vietnam , Unilever Vietnam I nternational Company Limited, W ater Supply and Sewer age Techn ology Devel opment Joint Stoc k Comp any (HTECH) ,
3M Vietnam Co., Ltd, Bes t Water Technology, DuPont Vietnam Limited etc.. etc.
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Vietnam Table Mounted Water Purifiers Market Share, By Region
Figure 8: Vietnam Table Mounted Water Purifiers Market Share, By Region, By Value, 2011- 2030F
51.64% 51.29% 50.94% 50.59%

50.23% 49.86% 49.49% 49.12%
48.74% 48.35% 47.96%
47.56% 47.16% 46.76%
46.34% 45.92% 45.50%
45.07% 44.63% 44.19%
41.66% 41.83% 41.99% 42.16%

40.36% 40.52% 40.68% 40.84% 41.01% 41.17% 41.33% 41.50%
39.10% 39.26% 39.41% 39.57% 39.73% 39.88% 40.04% 40.20%
12.84% 13.10% 13.37% 13.65%

10.47% 10.68% 10.90% 11.13% 11.36% 11.59% 11.83% 12.08% 12.32% 12.58%
9.26% 9.45% 9.65% 9.85% 10.05% 10.26%
2011 2012 2013 2014 2015 2016 2017 2018 2019 2020E 2021F 2022F 2023F 2024F 2025F 2026F 2027F 2028F 2029F 2030F
Northern Vietnam Central Vietnam Southern Vietnam
Figure 9: Vietnam Consumer Appliances Retail Market Share, By Value, By Consumer Appliances Type, 2019
Others ,
32.36% Refrigerator,
33.12% Vietnam Consumer Home
Appliances market size stood at
USD4.65 Billion in 2019
Washing
Air conditioners,
Machines,
25.07%
9.45% Source: TechSci Res earch
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List of Best-Selling Models Sold Through Offline & Online Channel
Table 1: Vietnam Table Mounted Water Purifiers Market, List of Best-Selling Models Sold Through Offline
Company Name Brand Name Model Name
Karofi Group Joint Stock Company Karofi KSI80
Kangaroo Group Kangaroo VTU KG08
SUNHOUSE Vietnam Co., Ltd Sunhouse SHR76210CK
Karofi Group Joint Stock Company Karofi K9IQ-2
Kangaroo Group Kangaroo VTU KG109A
Table 2: Vietnam Table Mounted Water Purifiers Market, List of Best-Selling Models Sold Through Online
Company Name Brand Name Model Name
Karofi Group Joint Stock Company Karofi Optimus Plus O-P1310 RO
Karofi Group Joint Stock Company Karofi E9RO
Karofi Group Joint Stock Company Korihome Korihome WPK-G61
The Kangaroo Group Kangaroo KG10A3 VTU
The Kangaroo Group Kangaroo KG10A3KG
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Vietnam Table Mounted Water Purifiers Market Attractiveness Index, By Technology
Figure 10: Vietnam Table Mounted Water Purifiers Market Attractiveness Index, By Technology, By Value, 2020E-2030F
25.00%
Market Size @ USD
35.45 Million
(High Growth-High
(High Growth-Low
Growing Market
Market Size)
Ideal Market
Market Size)
20.00%
NF
UV
UF
15.00%
CAGR (2020E-2030F)
2020E-2030F
Others
Overall Market
Growth @ 11.58%
10.00%
RO
(Low Growth-High
(Low Growth-Low
Common Market
Market Size)
Big Market
Market Size)
5.00%
0.00%
Market Size (USD Million)

0 20 40 60 80 100 120 140
Others includes Media etc..

Source: TechSci Res earch Ma rket s ize represents 2019
Vietnam Table Mounted Water Purifiers Market Attractiveness Index, By Region
Figure 11: Vietnam Table Mounted Water Purifiers Market Attractiveness Index, By Region, By Value, 2020E-2030F
16.00%
Market Size @ USD
59.08 Million
(High Growth-High
(High Growth-Low
Growing Market
Market Size)
Ideal Market
Market Size)
Central Vietnam
14.00%
Southern Vietnam
12.00%
Overall Market
Growth @ 11.58%
Northern Vietnam
10.00%
CAGR (2020E-2030F)
2020-2030F
8.00%
6.00%
(Low Growth-High
Market Size)
Big Market
4.00%
(Low Growth-Low
Common Market
Market Size)
2.00%
0.00%
Market Size (USD Million)

0 10 20 30 40 50 60 70 80 90 100

Ma rket s ize represents 2019
Vietnam RO
Table Mounted
Water Purifiers
Market
Outlook
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Vietnam RO Table Mounted Water Purifiers Market Size, By Value & Volume
Figure 12: Vietnam RO Table Mounted Water Purifiers Market Size, By Value (USD Million), Volume (Thousand Units) 2011-
2030F
CAGR 2020E-2030F
CAGR 2013-2019
By Value: 9.35%
By Value: 8.99%
By Volume: 10.09%
By Volume: 8.50%
992.03
905.09
826.37
755.05
318.56
690.39
294.98
631.73
272.86
572.85
252.19
232.93
518.85
215.02
469.45
196.68
424.57
178.57
379.41
373.89
161.78
343.79
146.01
316.34
130.27
291.28
128.50
268.40
117.77
247.48
107.97
228.32
210.75
194.63
99.00
90.81
83.32
76.48
70.24
64.54
2011 2012 2013 2014 2015 2016 2017 2018 2019 2020E2021F2022F2023F2024F2025F2026F2027F2028F2029F2030F
Value (USD Million) Volume (Thousand Units) Source: TechSci Res earch
Figure 13: Current Wastewater Treatment Plants by Total Installed Capacity (Million m3/day) and Target of
Establishment of New Wastewater Treatment Plants by 2020
Installed Wastewater Treatment Plants 13%
Installed & Under Construction Wastewater Treatment Plants 23%
2020 Target 50%
Source: World Bank
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Vietnam RO Table Mounted Water Purifiers Market Share, By Sales Channel
Figure 14: Vietnam RO Table Mounted Water Purifiers Market Share, By Sales Channel, By Value, 2011- 2030F
66.69% 67.26% 67.82%

63.06% 63.69% 64.31% 64.92% 65.52% 66.11%
59.03% 59.73% 60.42% 61.10% 61.76% 62.42%
55.34% 56.10% 56.85% 57.59% 58.32%
44.66% 43.90% 43.15% 42.41% 41.68%

40.97% 40.27% 39.58% 38.90% 38.24%
37.58% 36.94% 36.31% 35.69% 35.08% 34.48%
33.89% 33.31% 32.74% 32.18%
2011 2012 2013 2014 2015 2016 2017 2018 2019 2020E 2021F 2022F 2023F 2024F 2025F 2026F 2027F 2028F 2029F 2030F
Modern Trade General Trade
Figure 15: Vietnam percentage of household having hygienic water, by region 2019
99.80 99.80
95.20 96.00
94.40
87.80
Red River Delta Northern midlands North Central area Central Highlands South East Mekong River Delta
and mountain areas and Central coastal
area Source: www.gs o.gov.vn
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Vietnam UF
Table Mounted
Water Purifiers
Market
Outlook
© T ec hSci© 36
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Vietnam UF Table Mounted Water Purifiers Market Size, By Value
Figure 16: Vietnam UF Table Mounted Water Purifiers Market Size, By Value (USD Million), Volume (Thousand Units)
2011- 2030F
CAGR 2020E-2030F
CAGR 2013-2019
By Value: 16.69%
By Value: 15.20%
By Volume: 12.74%
By Volume: 10.95%
130.31
116.00
103.36
75.09
92.18
64.70
82.28
55.80
73.52
48.17
65.11
41.62
57.60
50.91
36.00
44.99
30.89
39.29
37.84
26.35
34.01
22.45
30.60
27.55
19.07
24.82
22.39
16.04
14.92
20.20
18.24
12.91
16.48
11.18
9.69
8.41
7.30
6.34
5.52
4.81
2011 2012 2013 2014 2015 2016 2017 2018 2019 2020E2021F2022F2023F2024F2025F2026F2027F2028F2029F2030F

Figure 17: Vietnam Population, 2014-2019 (Million)
96.46
95.54
94.60
93.64
92.68
91.20
2014 2015 2016 2017 2018 2019
Source: World Bank
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Vietnam UF Table Mounted Water Purifiers Market Share, By Sales Channel
Figure 18: Vietnam UF Table Mounted Water Purifiers Market Share, By Sales Channel, By Value, 2011- 2030F
69.55%
65.89% 66.44% 66.98% 67.51% 68.03% 68.55% 69.05%
62.40% 63.00% 63.60% 64.18% 64.76% 65.33%
58.55% 59.22% 59.87% 60.52% 61.16% 61.78%
41.45% 40.78% 40.13% 39.48% 38.84% 38.22%

37.60% 37.00% 36.40% 35.82% 35.24% 34.67%
34.11% 33.56% 33.02% 32.49% 31.97% 31.45% 30.95%
30.45%
2011 2012 2013 2014 2015 2016 2017 2018 2019 2020E 2021F 2022F 2023F 2024F 2025F 2026F 2027F 2028F 2029F 2030F
Figure 19: Vietnam Number of internet subscribers (ADSL), 2011-2019 (Million)
14.80
12.99
11.27
9.10
7.66
6.00
4.78 5.15
3.84
2011 2012 2013 2014 2015 2016 2017 2018 Prel. 2019
Source: www.gs o.gov.vn
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Vietnam UV
Table Mounted
Water Purifiers
Market
Outlook
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Vietnam UV Table Mounted Water Purifiers Market Size, By Value & Volume
Figure 20: Vietnam UV Table Mounted Water Purifiers Market Size, By Value (USD Million), Volume
(Thousand Units) 2011- 2030F
CAGR 2020E-2030F
CAGR 2013-2019
By Value: 17.76%
By Value: 16.26%
By Volume: 13.33%
By Volume: 11.53%
39.26
34.76
30.81
32.04
27.34
24.28
27.36
21.58
23.38
19.01
20.00
16.73
14.71
17.12
12.93
14.68
11.24
10.77
12.48
10.55
9.63
8.61
7.72
6.92
8.91
6.20
5.57
7.50
5.00
4.50
6.25
5.76
4.94
4.24
3.64
3.13
2.69
2.32
2.00
1.73
2011 2012 2013 2014 2015 2016 2017 2018 2019 2020E2021F2022F2023F2024F2025F2026F2027F2028F2029F2030F
Figure 21: Vietnam Urban Population % of Total Population, 2014-2019 Source: TechSci Res earch
36.63%
35.92%
35.21%
34.51%
33.81%
33.12%
2014 2015 2016 2017 2018 2019
Source: World Bank
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Vietnam UV Table Mounted Water Purifiers Market Share, By Sales Channel
Figure 22: Vietnam UV Table Mounted Water Purifiers Market Share, By Sales Channel, By Value, 2011- 2030F
67.51% 68.00% 68.48% 68.96% 69.43% 69.89%

63.29% 63.85% 64.40% 64.93% 65.46% 65.99% 66.50% 67.01%
59.78% 60.39% 60.99% 61.58% 62.16% 62.73%
40.22% 39.61% 39.01% 38.42% 37.84% 37.27%

36.71% 36.15% 35.60% 35.07% 34.54% 34.01% 33.50%
32.99% 32.49% 32.00% 31.52% 31.04% 30.57% 30.11%
2011 2012 2013 2014 2015 2016 2017 2018 2019 2020E 2021F 2022F 2023F 2024F 2025F 2026F 2027F 2028F 2029F 2030F
Figure 23: Percentage of Rural Household with Hygienic Water, 2014 - 2019
94.7
93.7
90.6 90.8
2014 2016 2018 Prel. 2019
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Vietnam NF
Table Mounted
Water Purifiers
Market
Outlook
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Vietnam NF Table Mounted Water Purifiers Market Size, By Value & Volume
Figure 24: Vietnam NF Table Mounted Water Purifiers Market Size, By Value (USD Million), Volume (Thousand Units)
2011- 2030F
CAGR 2020E-2030F
CAGR 2013-2019
By Value: 19.45%
By Value: 17.92%
By Volume: 13.75%
By Volume: 11.95%
42.39
43.54
37.40
33.02
36.65
29.19
30.88
25.82
22.87
26.04
20.07
21.98
17.60
18.58
15.42
13.50
15.57
11.68
11.15
12.98
10.80
9.94
8.86
7.90
7.06
8.97
6.31
5.64
7.36
5.05
6.69
4.52
5.66
4.79
4.05
3.43
2.91
2.47
2.10
1.79
2011 2012 2013 2014 2015 2016 2017 2018 2019 2020E2021F2022F2023F2024F2025F2026F2027F2028F2029F2030F

Figure 25: Percentage of Urban Household with Hygienic Water, 2014- 2019
99.5 99.4
99.0
98.3
2014 2016 2018 Prel. 2019
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Vietnam NF Table Mounted Water Purifiers Market Share, By Sales Channel
Figure 26: Vietnam NF Table Mounted Water Purifiers Market Share, By Sales Channel, By Value, 2011- 2030F
69.75%
66.06% 66.61% 67.16% 67.69% 68.22% 68.74% 69.25%
62.54% 63.15% 63.75% 64.35% 64.93% 65.50%
58.66% 59.33% 60.00% 60.65% 61.29% 61.92%
41.34% 40.67% 40.00% 39.35% 38.71% 38.08%

37.46% 36.85% 36.25% 35.65% 35.07% 34.50%
33.94% 33.39% 32.84% 32.31% 31.78% 31.26% 30.75%
30.25%
2011 2012 2013 2014 2015 2016 2017 2018 2019 2020E 2021F 2022F 2023F 2024F 2025F 2026F 2027F 2028F 2029F 2030F
Figure 27: Monthly average income per capita at current prices, By Region, USD, 2019
270.0
223.2
143.2 167.1
113.5 133.1
Red River Delta Northern Midlands North Central area Central Highlands South East Mekong River Delta
and Mountain Areas and Central coastal
area
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Market
Dynamics
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Market Drivers
• In past few years, people have become quite concerned about their health and hygiene.
Owing to increasing health risks due to the consumption of contaminated water,
awareness among people about the health benef its of clean and safe bottled water is
grow ing in Vietnam. Water purifier demand is experiencing high year-on-year growth rate
Increasing
1 Awareness about of approximately 10-12% in the country. Moreover, young population is becoming more
Health and Wellness inclined towards clean & safe water, owing to its health benefits. With growing health
awareness, water purifier business is expected to bloom in Vietnam in the coming years.
• According to several reports, water reserves in various regions of Vietnam are declining
due to numerous episodes of drought and climatic changes, thereby aggravating water
management challenges and issues in the country. Thus, demand for water purifiers is
Scarcity of Safe anticipated to register strong growth in order to meet the increasing demand for safe
2 and Clean
drinking water in the country.
Drinking Water
• Additionally, the demand is expected to grow in coming years because of increase in jobs,
as major players such as Apple, Microsoft and Google are planning to shift their production
lines from China to Vietnam due to proximity to Shenzhen (China’s Manufacturing Hub),
thereby helping the organization to smoothly route their manufacturing units. In addition
to it Vietnam’s currency is more stable due to their economic policies and the country has
Rapid Economic pegged their currency directly with USD through Craw ling Peg system. All these factors
3 Growth and Rising
are anticipated to boost the economy and create new job opportunities, which will help to
Population
enhance spending power and livelihood of people. Moreover, increasing urban population,
which was approximately 35.69% as of 2019, is fueling demand for clean drinking water,
which is consequently expected to boost the water purif ier market in Vietnam during the
forecast period.
Market Challenges
One of the major factors inhibiting the growth of water purif ier market in Vietnam is stiff competition
from foreign players, as most of the foreign players are expanding their reach in Vietnam market
because of lucrative market and grow ing economy. The foreign players are expanding their businesses
Fierce
and product portfolio in Vietnam through their subsidiary companies and distributor reach. Additionally,
Competition
from Foreign the import of water purif iers and membranes has increased over the period in Vietnam, thus local
Players
manufacturing companies are anticipated to face stiff competition from foreign companies in coming
years.
Constantly growing demand for bottled water in Vietnam is encouraging the manufacturers to
increase their production facility to cater the increasing demand, which is expected to drive the
Growing growth of Vietnam bottled water, thus giving a major challenge to the water purifier
Demand for manufacturer & supplier in Vietnam. For instance, in June 2017, Suntory PepsiCo Vietna m
Packed Water Beverages Ltd. (SPVB) started its new beverage plant at the Dien Nam - Dien Ngoc Industrial
Bottles
Zone in Central Quang Nam province's Dien Ban town. The plant has 10 production lines with a
capacity of 850 million liters per year. The plant, which is located on 14 hectares, had an
invest ment of USD56 million in order to fulfil the growing domestic and export demand for
packaged water.
Market Trends &
Developments
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Market Trends and Developments
Promotion for Clean Water

Government of Vietnam in collaboration with water purif ier companies are encouraging seminars and exhibitions to promote
awareness about clean and safe drinking water. For instance, 10th edition of Vietwater exhibition organized by UBM Asia
during November 6-8 2019 was mainly intended to boost awareness towards the consumption of clean and safe water in the
1 country. Moreover, Vietwater 2020 is an upcoming event to promote wastewater, water supply segments across the country
from 11-13 November 2020 in Ho Chi Minh City. Such initiatives are anticipated to increase the awareness among people
regarding water purifiers, thereby propelling the demand for water purifiers during the forecast period
Surging Demand for Multi-Stage Purification Systems
Over the last few years, multi-stage systems have gained momentum in the country. In general, these systems use filter
cartridges such as sediment water filters or activated carbon water filters in combination with RO or UF membrane to improve
2 TDS level, reduce hardness, decrease chlorine odor and treat microbial contamination effectively. For instance, companies
such as The Kangaroo Group, Karofi JSC and SunHouse Vietnam offer a wide range of multi-stage purification systems to
widen their market reach.

High Demand for Portable Water Purifiers
Portable water purification systems are gaining popularity across Vietnam due to scarcity of clean and good quality water.
Grow ing awareness about water borne diseases associated with exposure to contaminated water during activities such as
3
hiking, camping, back packing is leading to surge in demand for portable purifiers across the country. Apart from portability,
economical prices of portable water purif iers is positively influencing the demand for these water purif iers in the country.
Moreover, majority of the population in Vietnam resides in rural areas and is being supplied w ith highly contaminated water.
Therefore, portable water purifiers can provide a solution to the population living in rural areas as well as to the travellers.
Market Trends and Developments
Adoption of Nanofiltration Technology

Reverse osmosis and ultraf iltration are highly popular membrane filtration techniques in Vietnam due to their ability
to efficiently remove contaminants. Apart from these filtration techniques, the Nanofiltration membrane technique is
4 also gaining traction as a cost-effective and highly efficient water purif ication technology. Nanofiltration membranes
have much smaller pore size (1-10 nanometers) as compared to UF and microf iltration, which enhances the
performance of water purifiers by removing contaminants of very small size.

.
Product Launches & Innovations
Rising demand for cost effective water purif iers has pushed the manufacturers operating in water purifier market to 50
invest heavily in R&D activities and develop new and innovative products that are in line with customer requirements.
In line with this trend, market leaders such as The Kangaroo Group, Karofi Group and SunHouse Vietnam are
5
increasing focusing on launching new water purifier products.
Increasing E-commerce Presence 50

Online sales channels provide an opportunity to reduce overhead expenses to supply products to dealers and suppliers.
Websites such as Lazada, Tiki.vn, Shopee and Adayroi.vn are attracting costumers. The shift from traditional retail to
e-retail platforms in the water purif iers segment is also benef icial from the customer’s perspective, as it enables
customers to easily compare specifications and pricing of different models. In 2019, 32% of the total population of
6 Vietnam, preferred to shop from online platforms. Further, this trend is expected to lead to a positive outcome in the
coming years as well, which is further expected to drive sales of water purif iers through e-commerce channels in
Vietnam.
.
Policy &
Regulatory
Landscape
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Policy & Regulatory Landscape
• RoHS (Restriction of Hazardous Substances) Certification: RoHS testing is
required to restrict the use of hazardous substances in electronic equipment. It
is a responsibility of manufacturers, retailers and suppliers to prove that their

RoHS products are accredited with RoHS testing.
Certification
• Description: All new electronic products need to be monitored for the
concentration of restricted substances including lead (Pb), mercury (Hg),
cadmium (Cd), hexavalent chromium (Cr), polybrominated biphenyls (PBB) and
polybrominated diphenyl ether (PBDE).
Table 3: Pe rmissible Conte nt Limits of Hazardous Substances in Homogeneous Materials used in

Manufacturing Electronic Equipment, By Weight (%)
Hazardous Substances Permissible Limits
Mercury 0.1%
Hexavalent Chromium 0.1%
Polybrominated Biphenyls 0.1%
Polybrominated Diphenyl Ethers 0.1%
Cadmium 0.01%
Lead 0.1%
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1. ISO 9001:2008: This certification was released on 15th November 2008, as a member of
ISO9001 family of standards. It ensures the continuous improvement of quality
management systems (QMS) and processes of an organization. Under ISO 9001:2008,
standards were developed for quality management of the products, which can be used by
any organization, irrespective of the domain and the country.
2. Also, ISO 9001:2008 underlines standards for products as per customer’s needs, apart
from enhancing the application and product quality. ISO 9001:2008 certified companies are
customer focused with reduced operational cost.

ISO
3. ISO 9001:2008 is based on eight quality management principles:
➢ Prime focus should be customer
➢ Leadership qualities
➢ Involvement of public by organization
➢ Approach followed for carrying out processes
➢ System followed for carrying out processes
➢ Continuous improvement
➢ Decision making on the basis of facts collection by an organization
➢ Mutually beneficial supplier relationships
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Commitment Towards Safe Drinking Water
• Vietnam’s Ministry of Health, under the World Health Organization (WHO) and United Nations International Children's Emergency
Fund (UNICEF) guidelines, is focused towards implementing mandatory regulatory policies related to the distribution and supply of
clean drinking water across the country.
• Additionally, according to a report by Vietnam International Water Week 2018, approximately 4.5 million local population of the
country fall short of access to clean drinking water. Moreover, providing access to clean drinking water to Vietnam population is
among the government's top priority list, thereby encouraging water companies to establish their business in the country.
• CB certification is required for trading of electrical and electronic products and
components. CB certification mark ensures the safety of electronic products. It includes
categories such as IT and office equipment, household electronics and appliances, lighting
equipment, testing and measuring equipment, electrical medical equipment and portable
CB/NCB tools, as well as many others.

Certification
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Vietnam
Economic
Profile
© T ec hSci© 55
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Vietnam Economic Profile
Female : Male
Population (Million)
Ratio (2019)
50.08%
2019 96.46
2015 92.68 49.92%

Source: World Bank
Population Source: World Bank

Growth Rate
(2019)
Unemployment Rate in Vietnam,

0.96% Inflation Consumer Prices Growth
2011-2019 Rate in Vietnam
Source: World Bank 3.52% 3.54%
2.08% 2.67% 2.80%
2.13% 2.05%
2.01%
1.99%
0.63%
2015 2016 2017 2018 2019

2015 2016 2017 2018 2019
Source: World Bank Source: World Bank
Vietnam Economic Profile
Vietnam’s GDP, 2011-2019 (USD Billion) Vietnam’s GDP Growth Rate, 2011-2019
245.21 261.92
223.78 7.08% 7.02%
193.24 205.28 6.68% 6.81%
6.21%
2015 2016 2017 2018 2019

2015 2016 2017 2018 2019
Source: World Bank & IMF
Source: World Bank & IMF
Population of Vietnam, Urban Vs. Rural GDP Per Capita (2011-2019)

2019
In USD
2,567 2,715
2,366
2,085 2,192
36.63% Urban
Population
63.27% Rural
Population
2015 2016 2017 2018 2019
Source: World Bank Source: World Bank
Impact of
COVID-19 on
Vietnam
Water Purifier
Market
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Impact Assessment : COVID-19
Low Medium- Low Medium Medium - High High
Value Chain Impact

Product Impact
Consumables Supply and Sourcing
Vietnam Water Purifier

Product Demand
Aftersales Service
• Due to onset of COVID-19, disruptions in business cycles are bound to impact

the supply chain of Vietnam water purif ier market. The virus outbreak has
affected transport sector worldw ide. Current advisories restricting travel
follow ing concerns over the Coronavirus pandemic may lead to delays in all
commercial decisions in the short term, but the long-term impact remains
unknown as the longevity of the crisis is uncertain.
• All major companies operating in the market are likely to witness decline in
revenue for 2nd quarter of 2020.
Competitive
Landscape
© T ec hSci© 60
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Karofi Group Joint Stock Company
Business Description
• Karofi Group is a joint stock company established in April

2012 and is headquartered in Hanoi. The company started its
Founded: 2012
operation as an importer, assembler and distributor of water
Headquarters:
purifiers in Vietnam. Hanoi, Vietnam
• K0riHome is a trademark of Karofi Group, specializing in
Product Portfolio: ❑ Korihome WPK-605
manufacturing and distribution Korean water purifiers, hot
❑ Water Purifier Hot & Cold HCV 351-WH Water Puriifier
and cold-water plants, and high-end Korean air purifiers in
❑ Water Purifier Optimus Hot O-H128 ❑ Korihome WPK-606
Vietnam.
❑ KAROFI OPTIMUS PRO O-I439 WATER Water Puriifier
• Karihome offers products such as water purifiers, hot and
PURIFIER ❑ Korihome Water
cold-water plants, Linh Kien and electric appliances
❑ KAROFI KSI90 PLUS WATER PURIFIER Purifier WPK K-PRO
• The company operates under five business segments i.e.,
water purifier, hot & cold-water dispenser, evaporative air (OLD NAME: THETIS KSP90) G60
cooler, air purifier and RO membranes & accessories. ❑ KAROFI OPTIMUS HOT + O-H238 ❑ Korihome Water
• The company aims to be a leader in filtration technology and WATER FILTER Purifier WPK888- IHA
bring advanced water purifiers in the market. As an initial ❑ KAROFI OPTIMUS PLUS O-P1310 ❑ Korihome WPK- G60S
breakthrough, in Vietnam, the company has launched an iRO WATER FILTER, etc. Water Purifier, etc.
intelligent water purifier enclosed with intelligent
Key Personnel
microprocessors unit.
• The company is the official and sole partner of Dow • Dien May Sakura- CEO
Chemicals to promote the global brand of Dow FilmtecTM Corporate Office
reverse osmosis membranes. 8th Floor, HUDLAND Tower Building, Lot A-CC7, Linh Dam
• The company has around 1500 employees nationwide, General Service Area, Nguyen Huu Tho Street, Hoang Liet
handling business operations in Vietnam. Moreover, the Ward, Hoang Mai District, Hanoi
company has around 4,000 retailing points outlets nationwide Tel: +84-24-3540 9152 / +84-24-1900 6418
to serve the market. Website: www.karofi.com/en
The Kangaroo Group
• The Kangaroo Group was established in 2003 and is
headquartered in Hanoi, Vietnam.
• The company is engaged in the manufacturing and
Founded: 2003
distribution of RO water purifiers, home appliance, kitchen Headquarters:
appliances, refrigeration and sanitary ware & water heater Hanoi, Vietnam
appliances. Product Portfolio: Product Portfolio:

• The company has more than 2000 employees in Vietnam ❑ Kangaroo Hydrogen Water ❑ Kangaroo RO Water Purifier
handling more than 40,000 point of sales and distribution Purifier KG100HU Plus KG108AVTU
❑ RO Water Purifier KG400 (65 ❑ Kangaroo RO Water Purifier
units.
Liters/Hour) KG110
• The company has strong domestic presence with two
❑ Kangaroo Water Purifier RO ❑ Kangaroo RO Water Purifier
manufacturing units clubbed with two R&D center located KG19A3 KG109AKV
in Vietnam. ❑ Cold Alkaline Hydrogen Water ❑ Kangaroo RO Water Purifier
• The company has international presence in Myanmar, Ionizer Kg 123HQ KG109AVTU, etc.
Indonesia and Laos and is planning to expand its reach in Key Personnel
other South East Asian countries. • Nguyen Thanh Phuong– CEO
• The company has invested largely in research and • Josepha von Metternich- Director
development of applications such as anti bacteria
Corporate Office
technology, Hydrogen rich water technology and
Floor 5, Ocean Park Building,
wastewater recycle technology coupled with Vortex 1 Dao Duy Anh Street,
Dong Da District,
Filtration technology to provide advance water filter Hanoi, Vietnam
Tel: +84-24- 3628 1698
solution in the region. Website : www.kangaroo.vn/en/
SUNHOUSE Vietnam Co., Ltd.
• SUNHOUSE Vietnam Co., Ltd. operates as a subsidiary of
SUNHOUSE Group JSC, which was established in 2000 and is

Founded: 2000
headquartered in Vietnam. SUNHOUSE Group company has 7 Headquarters:
Hanoi, Vietnam
member companies with 6 factories and around 2000
employees. Products Portfolio:
• SUNHOUSE company offers around 600 product types through

❑ SUNHOUSE 10 FILTER RO ❑ SUNHOUSE 10 FILTER RO
500 distributors and operates 60,000 sales points across WATER PURIFIER SHR88010K WATER PURIFIER SHR76210CK
Vietnam. ❑ SUNHOUSE 9th Stage Water ❑ SUNHOUSE 9 FILTER RO
Filter SHRLL9 WATER PURIFIER SHR7529CK
• In 2004, the parent company formed a joint venture with Korea
❑ SUNHOUSE 10th Stage Water ❑ SUNHOUSE 10 FILTER RO
based SUNHOUSE Co., Ltd. and established SUNHOUSE Vietnam
Filter SHRLL10 WATER PURIFIER SHR76210CK
Co., Ltd.
❑ SUNHOUSE 9 FILTER RO ❑ SUNHOUSE 1st Stage Water
• The company is engaged in manufacturing and marketing of RO WATER PURIFIER SHR8669B Filter SHRLL1
water purifiers, cookware, electric home appliances, kitchen
appliances, electrical appliances, electric testing equipment and Key Personnel
fire-resistant doors. • Nguyen Xuan Phu– Chairman

• The company’s revenue from import-export reached USD10
Corporate Office
million in 2020. The company has a wide network of
Ngoc Lien Industrial Park,
distributors, dealers, agents across the globe. Thang Long Avenue,
Quoc Oai,
• SUNHOUSE caters to the international market in countries like Hanoi, Vietnam
Tel: + 0243.3940848
Cambodia, Laos, Myanmar, Egypt, Turkey, Hong Kong, etc. Website: www.quocoai@sunhouse.com.vn
A.O. Smith Vietnam Company Limited
• A.O. Smith Vietnam Company Limited was established in

2014 and is headquartered in Hanoi. The company is the
Founded: 2014
subsidiary of A.O. Smit h Global which is based in Headquarters:
Hanoi, Vietnam
Milwaukee, Wisconsin. The Ashland City.
• The company has five major business segments in Product Portfolio:

Vietnam i.e., water purifier, power source filter, air
❑ AO Smith C1 water purifier ❑ AO Smith M1 water purifier
purifier, water heater and large capacity RO water filter
❑ AO Smith water purifier ADR75-V-ET-1
system.
❑ AO Smith water purifier AR600-CS-1
• The company offers the water purification solutions to
❑ AO Smith A2 water filter
following segments
❑ AO Smith A1 water purifier
➢ Residential Water Filtration
➢ Industrial Water Filtration
Key Personnel
➢ Commercial Water Filtration
• Kevin J. Wheeler- Chairman, President and Chief
Executive Officer
• The company manufactures water purifiers majorly under
• Gene C. Wulf- Global Chairman
three categories i.e., under sink, counter-top and floor
Corporate Office
standing.
12th floor, Harec building,
4A Lang Ha,
• The company offers residential water filtration solutions Thanh Cong Ward,
based on RO technology – side stream & micro filtration Ba Dinh District, Hanoi.
Tel: +84-18001228 / +84-91 7841228 / 93-4671228
technology. Website : www.aosmith.com.vn/
Coway Vietnam
• Coway Vietnam was established in 1989 in South

Korea, whereas the company started its operations in
Founded: 2011
Vietnam in 2011. Coway claims itself as number one
Headquarters:
water purifier brand in Malaysia & South Korean Hanoi, Vietnam
market.
• The company manufactures and markets water
Product Portfolio: Air Purifier
purifiers, air purifiers, membranes and mixer juicers.
Water Purifier ❑ STORM AP-1516D
The company has started water purifier rental services
❑ NEO CHP-260L ❑ TUBA AP-3008FHH
in South Korea and Vietnam.
• The company has world’s largest R&D and is certified ❑ FINN P-300L ❑ SWAN AP-1008CH
by WQA (Water Quality Association, USA) for ❑ JOEY P-300R ❑ COWBOY AP-1008DH
maintaining its safety & quality standards. Further, the ❑ HARRY CHP-590R ❑ HERO APM-1010DH
company is the world’s largest indoor filter ❑ CORE CHP-671R ❑ JERU AP-0509DH
manufacturer.
• The company offers three rental plans for Vietnam Key Personnel
market as follows: • Hae-Sun-Lee- President & CEO

➢ 4- Month Rental Package ( Initial cost starting
• Jun-Hyuk Bang- BOD Chairman & Executive Director
from 2.150.000 VNĐ followed by 500.000
VNĐ/month from next month) Corporate Office
➢ 36- Month Rental Package ( Init ial cost starting
from 2.300.000 VNĐ followed by 600.000 5th floor – Office building,
VNĐ/month from next month) No. 142 Doi Can, Ba Dinh District,
➢ 60- Month Rental Package ( Init ial cost starting Hanoi, Vietnam
from 2.210.000 VNĐ followed by 400.000 Tel: +84 24 6255 2288 / +84 962400001
VNĐ/month from next month) Website: www.coway.com.vn
Unilever Vietnam International Company Limited
• Unilever International Vietnam Limited was established in
1995, with its headquarters in Ho Chi Minh, Vietnam.
• The company was formerly know n as Unilever Vietnam Founded: 1995

Headquarters:
Joint Venture Co. and was later renamed to Unilever Ho Chi Minh, Vietnam
Vietnam International Company Limited in 2009.

Product Portfolio: Replacement Filter
• The company operates as a subsidiary of Unilever NV with
Water Purifier • Casa Filter
presence in more than 190 countries and has around 1600
employees in Vietnam. • Pureit Ultima water filter • Casa G2 filter
• The company is engaged in the manufacturing of • Pureit Casa water purifier • Ultima Filter 1
household goods and one of the largest companies • Excella Pureit water purifier • Excella Filter
operating in FMCG industry through its multiple brands
operating in the country. Key Personnel
• The company manufactures and markets its water • Alan Jope- CEO
purifiers under the brand Unilever Pureit in 14 countries.
• Globally, the quality of filtered water has been certified Corporate Office
and tested by around 35 organizations operating across 156 Nguyen Luong Bang St.,
Tan Phu Ward,
the globe. Dist. 7, Ho Chi Minh City,
Vietnam.
• Additionally, water purifiers manufactured by Unilever Tel: +84 28 5413 5686 / +84 28 38236651
+84 28 3892024 / +84 28 54135686
meet the standard issued by the Ministry of Health and
Website : www.unilever.com.vn/
certified by Pasteur Institute. www.pureitwater.com/VN/
W a t e r S u p p l y a n d S e w e r a g e Te c h n o l o g y D e v e l o p m e n t
Joint Stock Company (HTECH)
• The company was established in September 2002 and is

headquartered in Hanoi, Vietnam.
Founded: 2002
Headquarters:
Hanoi, Vietnam
• The company is engaged in the business of designing,
surveying, surface water & wastewater treatment and Product Portfolio:
make feasibility report on groundwater in Vietnam. ❑ RO water purifier: HT-916H ❑ 7-core HTECH RO 6900
Further, the company is engaged in the installation of ❑ RO water purifier: HT-916H (3D water filter
water purifiers in order to convert saline (brackish water) Glass Cabinet) ❑ Htech RO water purifier
and seawater into drinking water. ❑ HTECH RO-912HS Water Filter 7 300G capacity 50 liters / h
cores (Tempered glass cabinet) ❑ Water filter Htech RO-
• The company offers a w ide range of products under the ❑ Water Filter HTECH RO-912HS 7 800G
following categories: cores ❑ Water filter Htech RO AL-
➢ Skytech water purifier & Water heater family ❑ Water filter HTECH RO-912H 7 200G capacity of 30l / h
➢ R/O water purifier family cores
➢ Water filters for commercial buildings
Key Personnel
➢ Industrial watershed water treatment equipment
➢ Direct drinking water production line
• Nguyen Hieu- Managing Director
➢ Water treatment equipment for commercial buildings such
Corporate Office
as schools, offices, etc.
No. 371 Vu Tong Phan-Kh.Khương Đình-
Thanh Xuan District-
• As of now, the company has more than 20,000 retail Hanoi, Vietnam
customers and has more than 300 agents catering to the Tel: +84 243 563 4660 / 0916 191 279
+84 286 2691454
demand of small to large customer across the country. Website: www.htech.com.vn/
3M Vietnam Co., Ltd
• 3M Corporation was established in 1902 and its

subsidiary 3M Vietnam Ltd. was established in 1994 with
its headquarters located in Hanoi, Vietnam Founded: 1994
Headquarters:
Hanoi, Vietnam
• The company operates under majority segments including
healthcare, worker safety, consumer goods, energy,
Product Portfolio:
automotive, manufacturing, transportation, consumer,
❑ 3M Aqua-Pure IL-IM-01 In Line ❑ 3MROP316 Carbon Block
etc.
Water Filtration System Filter
• The company’s water f ilters, and membrane products are
❑ 3M™ Aqua-Pure™ ❑ 3MDW311
sold through numerous distribution channels, including
❑ 3MRO401 ❑ 3MRO301 04-04506
directly to users and through numerous e-commerce and
traditional w holesalers, retailers, distributors and dealers ❑ 3MROP411-20A Sediment Pre-Filter ❑ 3MROP310 Carbon Pre-
across the country.
❑ 3MROP412-20A Filter 3MROP310
• 3M water’s residential solutions include smart drinking Key Personnel

water systems, fully automatic water softeners, scale • Mike Roman- Chairman & CEO
prevention system, appliances protection system, chlorine
removal system, whole house water filtration system Corporate Office
clubbed with safe kitchen and bacto free filtration system.
Dai Minh Convention Tower
77 Hoang Van Thai Street
Tan Phu Ward, District 7, Ho Chi Minh.
• As of 2019, the total number of employees delivering their
Tel: +84 28 5416 0429
services for the company across the globe is 96,163. Website: www.3m.com.vn/
B e s t W a t e r Te c h n o l o g y
• Best Water Technology is engaged in designing,

developing and manufacturing of engine systems, and
suspension and precision springs. Founded:1990
Headquarters:
• The parent company has more than 5000 employees Ho Chi Minh City,
worldwide along with 8 production sites and thousand Vietnam
of vendors/partners across 80 countries. Moreover, the

Product Portfolio:
parent company has offices in more than 80 countries
❑ BWT Pearl Water Generator ❑ BWT HW HOT WATER FILTER
to cater the requirement of different customers
❑ BWT TH2ERO SERIES
according to their needs.
❑ BWT E1 SINGLE LEVEL FILTER ❑ BWT RFA 100 AUTOMATIC
• The company operates as a subsidiary of BWT Group,
❑ BWT INFINITY A/AP AUTOMATIC BACKWASH FILTER SERIES
which is based in Germany.
BACKWASH FILTER
• The company offers product, water treatment system
❑ BWT MULTIPUR AP AUTOMATIC
and services for drinking water, heating water, water
BACKWASH FILTER SERIES
for the pharmaceutical industry and process water,
boiler and cooling water, water in air conditioning
Key Personnel
systems and swimming pool water.
• The company has developed water filters mapped
• Andreas Weissenbacher- CEO
under their 3 major segments i.e., res idential water

filtration, commercial water filtration and industrial Corporate Office
water filtration. 92 Nguyễn Hữu Cảnh, Bình Thạnh
• The company has mapped shower and bath water, Ho Chi Minh City
drinking and mineral water-based filtration under Tel: +84-28 710 618 00
residential water filtration segment. Website: www.water-filter-vietnam.com/
DuPont Vietnam Limited
• E.I. DuPont is one of the leading world-class mult i-

industry specialty solutions company serving customers
Founded: 1998
across the globe. Headquarters:
Ho Chi Minh City, Vietnam
• The company has four main business segments which
include electronics & imaging, nutrition & biosciences, Product Portfolio:
safety & construction, and transportation & advanced ❑ FILMTEC™ LCLE 4040 ❑ FilmTec™ TW30-1812-36
polymers.
❑ FILMTEC™ BW 30-400 ❑ FilmTec ™ TW30-1812-100HR
• The company is a leading supplier of reverse osmosis,
nano-filtration and ultra-filtration membranes that are ❑ FilmTec™ Aqualast™ 1812
used in various segments, for instance, residential, ❑ AmberLite™ FPA555 Cl

industrial, sea water desalination, medical, etc.
❑ FilmTec™ TW30-2514
• The company provides its wide range of water filtrat ion
❑ FilmTec™ TW30-2026
products under the business segment safety &
construction. ❑ FilmTec™ TW30-1812-50HR
• In November 2016, Dow Water & Process Solutions Key Personnel

(DW&PS) with an aim to address residential and
• Marc Doyle- CEO
industrial water problem in Vietnam, in VietWater 2016,
the company showcased its product line to cater the Corporate Office
requirement through its innovative products. After 212th Floor, Central Plaza Building,
separation of DowDuPont in 2019, the water filtration 17 Le Duan Blvd, Dist.1,
Ho Chi Minh City, Vietnam
division is handled by Dupont and the company is Tel: +84- 28-38243192
expanding its reach in Vietnam. Website: www.dupont.com/water/industries/residential.ht ml
Strategic
Recommendations
© T ec hSci© 71
TechSci Research
Research
Focus on Northern Region
• Northern region contributes to more than half of demand in Vietnam water
purifier market and is expected to continue dominating the country during
the forecast period. Northern region in Vietnam comprises of 25 provinces
including cities such as Hanoi, Hai Phong, Bac Ninh, Hai Duong, Hung Yen,
Vinh Phuc, and Quang Ninh. The area has seen significant development since
the past five to 10 years.
• Imports play a significant role in fulfilling the demand for water purifiers in
Vietnam. Majority of water purifier companies operating in the country are
importing water purifier systems from Asian markets, especially China. The
outbreak of COVID-19 pandemic in China accelerated the shift of companies
from China towards South East Asian nations. The proximity of this region to
China is particularly suitable for companies that want to move manufacturing
operations to Vietnam amidst this COVID-19 pandemic. Additionally, water
purifier companies can also develop Vietnam as an export hub for other
Southeast Asian and GCC countries from this region.
• Therefore, water purifier manufacturers are recommended to focus on
Northern region to expand their footprint in Vietnamese market.
Focus on RO, UF and Media Technology
• RO, UF and media are the key technologies used for water purification in
Vietnam. In 2019, RO technology accounted for the largest share in Vietna m
due to its property of effectively removing impurities, germs and dissolved salts
from water. Additionally, the TDS levels in Vietnam are high, which makes end
users to procure RO water purifiers as they give better results as compared to
other available technologies.
• Moreover, increasing awareness among consumers about safe drinking water
coupled with rise in water borne diseases has catalyzed the demand for RO
membrane-based water purifiers in Vietnam. Thus, it is highly recommended to
the stakeholders to focus on RO technology to increase their footprints in the
Vietnam water purifier market.
• These technologies are expected to dominate the market during the forecast
period and therefore, water purifier manufacturers should come up with new
innovations and offering based on these technologies to stay ahead in the
market
Service Portfolio and Online Portfolio
• Due to COVID-19 situation across the globe, most of the water purifier
manufacturers are increasing their online presence through online support
systems such as dedicated product video mapping offering all the details
and benef its regarding the product, assigning a product executive who can
assist and guide the audience in a more fruitful way, thereby giving all the
benefits and experience of retail shopping to customers.
• Further, owing to high capital invest ments in water purifier manufacturing
sector, companies can offer high-end value services to the customers to
increase their presence in the market such as giving discounts on purchase
and installation of membranes, etc. Water purifier systems need timely
services and maintenance to keep equipment healthy and functioning all
the time. By offering after-sales services, companies not only gain trust and
customer relationship but also generate high revenue by selling spare parts
during the time of cleaning and maintenance. For instance, companies can
launch AMC (Annual Maintenance contract) contract with customers for a 3-
5-year term in which, the manufacturing company will provide all the
service related to the water purifier within def ined timeframe as per the
contract terms.
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Vietnam Table Mounted Water Purifiers Market, Forecast and Opportunities, 2030 - Updated Report

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Vietnam Table Mounted Water Purifiers

Published: October 2020

S. No. Contents Page No.

1. Bottled Water Market : Product Overview 7

5.2.1. By Price Segment (Low, Medium, High)

5.2.3.1. Vietnam Table Mounted Water Purifiers Online Sales, By Top 3

S. No. Contents Page No.

8. Vietnam UV Table Mounted Water Purifiers Market Outlook 39

8.2. Market Share & Forecast

8.2.1. By Sales Channel

9. Vietnam NF Table Mounted Water Purifiers Market Outlook 42

Figure No. Title Page No.

Figure 17: Vietnam population, 2014-2019 (Million) 37

Figure 21: Vietnam urban population % of total population, 2014-2019 40

Permissible Content Limits of Hazardous Substances in Homogeneous Materials used in

Technology Sales Channel

Ultrafiltration Reverse Osmosis Nanofiltration

Market Formulating Developing list Data Data Data

Primary Research Desk Research Company Analysis

✓ Recent Developments ✓ Market Participants

Primary Research Secondary Paid Sources

✓ L inkedIn ✓ C ompany Webs ites ✓ Fac tiva

Methodology Followed for Calculation of Market Size:

and industry experts.

Methodology Followed for Calculation of Market Shares:

eliminating the outliers.

Methodology Followed for Forecasting:

✓ Time Series Analysis

✓ Econometric and Judgmental Analysis

Partial List of Companies Interviewed Key Secondary Sources

▪ Kangaroo Vietnam ▪ World Bank

▪ SUNHOUSE Vietnam Co., Ltd. Repository

▪ A.O. Smith Vietnam ▪ Company Annual Reports

▪ Htech Vietnam Ltd. ▪ Industry Magazines

▪ Best Water Technology ▪ Industry Reports

▪ Unilever Vietnam International Company ▪ News Dailies

Limited ▪ Credible Paid Databases

1 Vietnam Table Mounted Water Purifiers Market Size,

CAGR 2011-2019 CAGR 2020E-2030F CAGR 2020E-2030F

177.25 182.18 478.50 488.31

2011 2019 2020E 2030F 2011 2019 2020E 2030F

3 Vietnam Water Purifiers Market Share, By Type, By Value, 2019

Counter top, 55.00%

Others includes Media etc.

Low (Less than 2019 Low (Less than 2030F

NF, 3.78% UV, 5.88%

UF, 8.42% RO, 72.49%

Others includes Media etc. Source: TechSci Res earch

Modern Trade, 61.04%

Source: TechSci Res earch

Northern Central Vietnam,

Brand Preferences (Base=100)

Kori Home 70%

Source: Techs ci Res earch

Preferred Point of Purchase (Base=100)

Multi Branded Electronic Store 92%

Hypermarket / Supermarket 77%

Exclusive Stores 63%

Source: Techs ci Res earch

Factors Influencing Purchase Decision (Base=100)

Product Quality 92%

Ease of Access 79%