EMRY’S BUSINESS PLAN

MGM 3180 -9 BASIC ENTREPRENEURSHIP

LECTURER: DR LAILAWATI

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 Code Course:
MGM 3180
BASIC ENTREPRENEURSHIP

Assignment Title:
EMRY’S BUSINESS PLAN

Lecturer’s Name:
DR. LAILAWATI BINTI MOHD SALLEH

NO. GROUP MEMBER MATRIC NO. POSITION

1. MUHAMMAD ANIQ FARHAN BIN SUHAIMI 223411 CEO

2. RIBKA JEANY 213245 FINANCIAL EXECUTIVE

3. NUR INSYIRAH BINTI SAHRUULIZAM 224522 MARKETING
EXECUTIVE
4. AUNI SAFUHAH BINTI MOHD ASFUAD 223992 MARKETING
MANAGER
5. NUR AINA AYUNI BINTI MOHD ZAKI 225393 HUMAN RESOURCES
MANAGER
6. AINA HAFIZA BINTI TARMIZI 223546 PRODUCTION
MANAGER
7. NURNAFISYA ALEEYA BINTI MOHD NAZRI 225456 FINANCIAL EXECUTIVE
8. MUHAMMAD ADAM EMRY BIN AHMAD YUSDI 224134 FINANCIAL MANAGER
9. MUHAMMAD FAIZ IZANI BIN ILLIAS 225233 PRODUCTION
EXECUTIVE
10. GRACE HAU THIN 222799 GENERAL MANAGER
11. GRACE CHENG ERN HUI 223042 HUMAN RESOURCES
EXECUTIVE

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Date: 25 DECEMBER 2023

PROF.MADYA DR LAILAWATI BINTI MOHD SALLEH

Universiti Putra Malaysia,

43400 Seri Kembangan,

Selangor.

MUHAMMAD ANIQ FARHAN

Chief Executive Officer,

EMRY’S,

Universiti Putra Malaysia.

SUB: AUTHORIZATION LETTER TO CREATE BUSINESS PLAN

I, DR LAILAWATI hereby gives authorization to EMRY’Sto make a business plan as per required for
the course. The members of EMRY’S are:

● Mr. MUHAMMAD ANIQ FARHAN

● Ms. RIBKA JEANY

● Ms. NUR INSYIRAH

● Mr. MUHAMMAD ADAM EMRY

● Ms. AUNI SAFUHAH

● Ms. NNUR AINA AYUNI

● Ms. AINA HAFIZA

● Ms. NNURNAFISYA ALEEYA

● Ms. GRACE HAU THIN

● Ms. GRACE CHENG ERN HUI

● Mr. MUHAMMAD FAIZ IZANI

I permit Mr. Muhammad Aniq Farhan Bin Suhaimi and his members to collect data and conduct
research to

complete their business plan regarding your kind cooperation and positive response.

Thank you.

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Sincerely,

_______________________

PROF. MADYA DR LAILAWATI BINTI MOHD SALLEH)

lecturer,

Basic Entrepeneurship course,

Universiti Putra Malaysia

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Date: 29 December 2023

Mr Muhammad Aniq Farhan Bin Suhaimi

Chief Executive Officer,

EMRY’S,

Universiti Putra Malaysia.

PROF.MADYA DR LAILAWATI BINTI MOHD SALLEH

Lecturer of Basic Entrepreneurship,

Universiti Putra Malaysia.

SUB: TRANSMITTAL LETTER FOR EMRY’S BUSINESS PLAN

Dear Dr Lailawati,
I am Muhammad Aniq Farhan Bin Suhaimi, Chief Executive Officer of EMRY’S. This is my pleasure to
present our company’s business plan with you. Our company had received the authority
from Dr. Lailawati to prepare the business plan. We expect to run our business from 25 December
2023 to 28 January 2024 . In this business plan, you can know a wealth of information about our
company including the company’s background, management, operation method, marketing, and
financial planning in depth.The purpose of writing this letter is to receive comments and suggestions
from third parties.Main product for our company is delivery service which is a necessary. Our service
is to make it easier for UPM students to receive parcels without going to the office to pick them up .
In addition, our service will also save students time and energy. We also provide services at a
reasonable price to all UPM students. We hope our service not only gives benefit to our business
partners but also to the community.Since we are fresh in entrepreneurship, therefore, we are eager
and hope to listen to yourcomments and suggestions. Please do not hesitate to contact us if you
have anysuggestions and further assistance.Thank you.
Contact number: 011-27753060
Your sincerely,

___________________

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(Muhammad Aniq Farhan Bin Suhaimi)

Chief Executive Officer,

EMRY’S,

Universiti Putra Malaysia

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 Table of Content

Executive Summary 8

Company Background 9

1.0 Introduction

1.1 Our logo and tagline 10

1.2 Our Product and Services 11

2.0 Business Operation & Production

2.1 Process of the business operation 12

2.2 Production line & Research and Development 13

3.0 Administration/ Management Responsibility of Members (HR)

3.1 Internal Structure of our company 15

Survey Analysis

4.0 Marketing Aspects

4.1 Market Segmentation 20

4.2 Pricing Strategy 22

4.3 Packaging and Shipping Methods of the Product 23

4.4 SWOT Analysis 24

4.5 List of Competitors/ Competitive Advantages 25

4.6 Channels of distribution 26

4.7 Partnership/ Collaboration 27

4.8 Promotion & Advertising 28

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 EXECUTIVE SUMMARY

Emry’s is a company created by a group of 11 Universiti Putra Malaysia (UPM) students to

showcase and offer a parcel delivery service, called Speedysend. The operation period of
the company will begin from 11 December 2023 and will end on 11 January 2024.

Our main targeted customers will be students from Kolej Sultan Allaedin Suleiman Shah
(KOSASS), Kolej Pendeta Za’ba (KPZ), Kolej Canselor (KC) and Kolej Tun Dr Ismail (KTDI).
Through our observation, we found that the collection time of parcels in each college is very
short which is from 9 to 10.30 pm and the students who live in the college have a busy
schedule every day and they do not have time to collect their parcels. Meanwhile, items that
are not picked up for more than 3 days will be charged a fine of RM0.50 per day per parcel.
We understand the feelings of other students. Therefore, College Parcel Delivery Service
emerges as an innovative solution to help students without having to worry about their
parcels.

Our services are tailored to meet the unique needs of the college students. This includes
parcel pick-up, drop-off, and on-campus delivery. The user-friendly platform such as
whatsapp allows students to schedule pick-ups and receive instant notifications, ensuring
hassle-free experience. Other than that, A comprehensive marketing strategy will include
social media campaigns, campus events, and collaborations with student organizations.

Our vision is to be the premier parcel delivery service for college students, simplifying the
student experience by offering efficient, secure, and convenient parcel service. The mission
is to revolutionize college delivery service, making it a seamless and integral part of student
life.

Speedysend is poised to provide specialized solutions for the unique parcel management
needs of college students. With a customer-centric approach and strategic partnerships, we
are eager to contribute positively to the student journey and become an indispensable part of
college students life. We welcome collaboration and support to turn this vision into a reality,
elevating the convenience and efficiency of parcel delivery services for college students.
Lastly, we promised to keep providing our most valued customers absolutely the most
outstanding level of service. Furthermore, we will take into consideration all customer
feedback and ratings as a roadmap for future service improvements and business growth.

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 COMPANY BACKGROUND

Emry has established itself as a game-changing solution right in the middle of campus life,
where the hectic pace of academia collides with the logistical challenges faced by UPM students.
Since its founding in 10 October 2023, Emry has established a solid reputation for providing effective
parcel services that cater to students, acting as a smooth link between online shopping and dorm
room delivery.

Recognizing the growing need for quick, safe, and affordable shipping options in a world
where online shopping rules, Emry set out to change the game when it came to parcel delivery.
Providing a smooth and reliable delivery experience, the company was founded by [Founder's Name]
with the goal of bridging the gap between online shopping and dorm room delivery.

University students' daily lives have been significantly impacted by Emry Parcel Picking
Service ever since it was founded. Emry has freed students to concentrate more on their academic
goals and extracurricular activities by eliminating the inconvenience of dealing with inconvenient
delivery times or standing in long lines at mailrooms. The service now forms a vital component of the
campus environment, fostering a sense of belonging and mutual convenience. Students just via
Whatsapp or Instagram contact us to pick up their parcel and send it to their dorm as fast as we can.

As the slogan says “ WHERE EVERY PARCEL FIND ITS PERFECT PATH” it means your parcels
arriving at your doorstep, enhancing and allowing you to devote more time to the things that really
count. Every delivery reflects our dedication to efficiency, innovation and student-centered
solutions. With Emry Parcel Picking Service, you can embrace the convenience of campus living.

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 1.0 INTRODUCTION

1.1 Logo and Tagline

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1.2 OUR PRODUCT AND SERVICE

Emry’s company offered a parcel delivery service to the door of each customer without need of any
face to face meeting. Our company's target customers are the students of Kolej Kosass, Kolej
Canselor and Kolej Pendeta Za’ba. The reason why we chose this service is to help the students in
minimizing their time to pick up their parcel at the designated areas which store their parcel which
are Kafe Canselor, Balai Ibnu Sina, Mart Ktdi and Pejabat KPZ. Other than that, most of the colleges
set up specific time ( usually three hours a day) for the students to pick up their parcel so it is a bit
inconvenient for the students that are busy with their packed schedule. Hence, we, Emry’s Company,
provide an easy and simple way for our customers to get their parcel in any time they want. We aim
to fulfill our customers need to the fullest by giving them a high quality and secure delivery service.

Service Provided

Next, our company also will provide customer support and feedback in order for the customers to
rate our service. This is a crucial part in our customer service for us to improve and make sure that
our customers feel happy and satisfied with our service. We will send a Google Form link for them to
write their review or feedback everytime we are done delivering their parcel. Not only that, we will
also appreciate the customers who are loyal with us with a royalty card that contains some special
benefits. One of the benefits is if they have been using our delivery service for 5 times, we will give a
free service next time they use our service.

For the secure and reliable part in our company service, this is done by taking the picture of the
parcel each time we drop the parcel in front of their room.We do this to inform our customer the
location of the parcel that we have dropped in order to prevent any lost of the parcel. Our
employees will also handle your parcel with care to ensure that there will not be any damage to your
goods. Before we deliver your parcel, we will check first if there is any broken or damaged part. This
is to ensure that the damage is not done by our company but from the courier service itself such as
Jnt, Poslaju or Ninjavan. We will not take any responsibility for the damage that are done by the
third party.

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Channels

We will advertise our parcel delivery service using various platforms of social media such as
Whatsapp, Telegram and Instagram. We will promote our service using posters to be shared to all of
the groups in Whatsapp, Telegram and Instagram that consist of KOSASS, KPZ, KTDI and KC students.
Along with that, we will attach a Google Form link for them to fill in if they are interested in using our
services. Apart from that, we also use words of mouth method in which we will talk about our
service to our close friends in our daily conversation so that our friends can also share about our
parcel delivery service to their acquaintances

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 2.0 BUSINESS OPERATION & PRODUCTION

2.1 Process of the business operation

Figure 2.1.1：The flow cart of business operation

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2.2 Production line & Research and Development

Our company's service is delivering parcels. The main function of this service is to transport items
from one location to another, ensuring they reach the intended recipient safely and on time. It’s
particularly useful for sending packages long distances or when you’re unable to deliver them
yourself.

Figure 2.2.1: The flow chart of production process

Our Delivery Parcels Service supports:

● Comprehensive help with any questions or concerns you may have regarding your shipment.

● Provide guidance and updates on tracking information, ensuring you’re aware of your
package’s location throughout its journey.

● In cases of lost or damaged items, these services assist in filing and resolving claims, aiming
to compensate for the inconvenience.

● Prioritize speed, offering options for expedited shipping that ensure your parcels reach their
destination in the shortest possible time frame.

● Offer options for scheduled or recurring deliveries, providing a convenient and predictable
way to manage everyday shipping requirements.

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 3.0 ADMINISTRATION / MANAGEMENT RESPONSIBILITY OF MEMBER

3.1 Internal structure of our company

Figure 3.1.1 : organization Chart in EMRY’S

● CEO

The CEO (Chief Executive Officer) of our company is Muhammad Aniq Farhan who is
the highest ranking executive in our company. CEO is typically responsible for the
overall leadership and management of a company. He also need to setting strategic
goals, making key decisions , overseeing operations and ensuring the company's
success and growth.

● GENERAL MANAGER

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 Grace Hau is appointed as the general manager of the company and her job is to
oversee overall operations, coordinate various department and ensure the
organization's goals are met . She play a crucial role in decision-making , resources
allocation and maintaining effective communication across teams.

● HUMAN RESOURCES MANAGER

The human resource manager in our company is Nur Aina Ayuni. Aina is responsible
for recruiting staff that have the required skills to hold the specific position and
perform task given by the CEO. She also play a key role in fostering a positive work
environment and addressing employee concerns.

● MARKETING MANAGER

The marketing manager in our company is Auni Safuhah and she is responsible for
planning,implementing and overseeing marketing strategies to promote our services.
This also includes market research, identifying target audiences and monitoring the
effectiveness of marketing efforts.

● PRODUCTION MANAGER

The production manager in our company is Aina Hafiza. She is involved in overseeing
the provision of our services. She also play a role key in problem solving , process
improvements and fostering a safe and productive working environment .

● FINANCIAL MANAGER

The financial manager in our company is Muhammad Adam Emry and he is

responsible for preparing and planning our company financial report and statement as
well as controlling the cash flow in an effective manner. He also create and manage
financial risks to protect the company's assets.

● EXECUTIVE

Our company's executives are Grace Cheng, Nur Insyirah, Faiz, Ribka Jeany and
Nurnafisya. Their job scope is to assist their department managers to comple all the
task perfectly.

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 SURVEY ANALYSIS

From 20th November to 24th November, our company has conducted a survey regarding
our parcel delivery services by using google form in order to have a better understanding
about preference of recent markets. There were a total of 6 questions. The survey
questionnaire was shared based on the target group which is UPM students in certain
colleges. The survey has recorded a total of 73 responses.

Below is the analysis of some crucial results.

Question 2 : Student satisfaction with the parcel collection system.

Results showed that most of the respondents are not satisfied with the college parcel
collection system (60 out of 73 people).

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Question 4: Will this parcel delivery service receive warm reception?

The result recorded a high percentage of respondents which is 97.3% (71 out of 73 people).
respondents) agreed that this parcel delivery service will receive warm reception.

Question 5: Is the price of this parcel delivery service reasonable?

The result recorded a high percentage of respondents which is 97.3% (71 out of 73 people).
respondents) agreed that the price is reasonable.

Question 6: Does this parcel delivery service make your business easier?

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The result shows that 100% of respondents which is 73 out of 73 people agree that our
parcel delivery service is helping them and make their business more easier.

Question 6 : How often will you use our service?

The result shows that 52.1% of the respondents will use our service frequently , 37% say
they will use it very often and another 11% choose for not often.

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 4.0 Marketing Aspects

4.1 Market Segmentation

Emry’s has divided the customers into 4 main different groups which are
based on the geographics, demographics, psychographics and behavioral in
order to target potential customers and extend the service sending parcel.

Based on geographic factor, we will initially focus and promote the Speedy
Send service to the entire KOSASS, KPZ, KC and KTDI student, which is
Emry’s will mainly focus in University Putra Malaysia (UPM) student who stay
inside the college.This is considerations include distance covered and ensuring
targeted services for their needs with a delivery speed.Emry’s will further target
and extend the business outside the UPM places to bring Speedy Send to get
potential customer when the business development is growth.

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 Based on the demographics, Speedy Send is the service with both men and
women in gender allowing wide range and social status in all level, as for age
19 and above.Speedy Send is the service that is categorized as a transports and
delivers parcels such as documents and packages exchanged between
individuals in the shortest time possible.However, Speedy Send is a speed
delivery parcel service, we will target those who are students stay in KOSASS,
KPZ, KC and KTDI college in UPM that are need speed delivery service with
an affordable charges as a student price.Besides that, Speedy Send has solved
the timing problem for those who are cannot pickup parcel on time that are
provided at each places likes Balai Ibnu Sina (KOSASS), Canselor Cafe (KC),
KPZ Office and Mart KTDI.Other than that, the main target customer group of
Speedy Send includes students that have classes on that time and cannot afford
to pick up the parcel.According to surveys that we have received, the majority
respondents are interested in using our services after knowing the benefits of the
Speedy Send that speed parcel delivery help them.The benefits of the Speedy
Send is time saving, security and safety, reliable and convenient for students.

For psychographics, our services have divided the customers based on their
personal interest and lifestyle.As mentioned Speedy Send is speed delivery
parcel services, so we will focus more on students that are busy and not diligent
to pick up by theirselves.For instance, students with a busy schedule might
appreciate flexible delivery options to manage their time
effectively.Environmentally conscious recipients maybe prioritize with eco-
friendly packaging or carbon-neutral delivery.These factors allows parcel
delivery services to enhance customer satisfaction by aligning their values and
preferences.

Lastly, behavioural segmentation focuses Emry’s to create a marketing that

caters to those behaviours.We realizing the benefits sought which referred to
customers choosing services based on the features and solution that matter to
them most.Speedy Send brings out many more benefits and solutions for the
customers.Speedy Send targets customers spending habits, purchasing habits,
benefit sought and usage rate.Speedy Send is able to sought the benefits such as
speed delivery to the students, postage rate is quite affordable since Speedy
Send provide a reasonable postage rate for KOSASS, KC, KPZ and KTDI

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students depending on the weight of the parcels.So, customers who are very
focused on the quality time of services are considered as our potential customers
as well.For customers who are highly engaged will spend time the most time
with our offerings and use it regularly.They are the most loyal to Emry’s.Speedy
Send offers benefit such as security, accuracy, reliable and efficient delivery
parcel and having a distribution services to our customers.All in all, Speedy
Send also offer courier services, moving goods and online payments allowing
customers to make use of our services.

4.2 Pricing Strategy

From the result of the survey, most respondents prefer to use our services at the
range of RM1 to RM2 for delivery charges.The reasons we set our prices charge
at RM1 for one parcel because the distance to delivery the parcel take some cost
to reach the destination.The RM2 charges is for parcel that are heavy weight
and bigger size because it take some spaces and energy to bring it.Besides that,
we also provided subscription plan for customers.It is to offer access to services
in exchange for an annualy or monthly fee.Customers pay the subscription fee
in advance or may be later.Subscriptions encourage people to stay subscribed
fpr multiple cycles of the service.That build steady revenue and high customer
retention.A customers lifetime value increases the longer they stay subscribed.

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4.3 Packaging and shipping methods of the product

Because Emry’s is a delivery business where we deliver the customers’ parcels

straight to their rooms, the packaging that we use to secure their parcels more is with a paper
bag. Paper bags are a popular choice for environmentally friendly packaging since they have
several advantageous qualities. These bags are recyclable and biodegradable, which reduces
their long-term environmental effect. They complement conservation efforts by supporting
sustainable forestry practices because they are made from renewable wood pulp. Paper bags
are not only reasonably priced, but they can be used for a variety of tasks, such as carrying
parcels or acting as customisable canvases for branding, thanks to their strength and
durability. Paper bags are generally accepted and readily integrated into recycling programs
due to their traditional aesthetic and cultural appeal, which promotes responsible disposal.
Choosing paper bags over plastic ones supports the movement to decrease the use of single-
use plastics and promotes more ecologically friendly and sustainable packaging.

We may also utilise a trolley to deliver packages to several customers each day. A
trolley may hold packages of various sizes and forms. Because of its adaptability, the courier
can effectively manage a variety of package sizes. Trolleys enable us to move more packages
in a single trip because of their greater load capacity. When efficiency and speed are crucial,
such as in heavily populated regions or during peak delivery hours, this additional delivery
capacity is very helpful. Because they can transport packages quickly and with little
disturbance, trolleys can enhance the customer experience by facilitating a pleasant and easy
delivery procedure. Additionally, the trolley can lessen the need for heavy lifting and
transporting parcels. A safer working environment is promoted by the ergonomic design of
trolleys, which reduces the danger of injury and strain from carrying several parcels.

In conclusion, numerous benefits arise from integrating paper bags and trolleys into
parcel delivery operations, all of which improve the distribution process's general
sustainability, safety, and efficiency. We can enhance courier productivity, streamline our
logistics, and provide a more environmentally responsible and consumer-focused delivery
service by implementing trolleys into parcel delivery operations. Thus, in order to keep the
packages and bring them to their rooms safely, we utilise the trolley and paper bag.

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4.4 SWOT Analysis

Figure 4.4.1 SWOT Analysis of Emry’s

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4.5 List of competitors / competitive advantages

Emry’s is the first company to launch this business, hence we do not presently have
any competition. We apply to our business our knowledge of how difficult it is for us to get
our own packages due to the demanding schedule of our academic pursuits and the
logistical difficulties we encounter. Students who don't understand the value of our business
since they can easily receive their own packages, are now can be considered to be our
competitors.

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4.6 CHANNELS OF DISTRIBUTION

There are two main channels for our products which are Channel of distribution 1 . From the result
of the survey, we found that most people will prefer to use our services from online platform . So,
we choose a few online platforms channel which are famous in Malaysia which include Whatsapp ,
Telegram and Instagram.

Our service is one level channel of distribution which is we will pick up the parcel from the physical
place in those college and deliver the parcel to the customers.

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4.7 PARTNERSHIP/COLLABORATION

Our company ( EMRY’S ) collaborates with four college , including Kolej Sultan Alaeddin Sulaiman
Shah , Kolej Canselor , Kolej Tun DR Ismail and Kolej Pendeta Za’ba. The reason for collaborating with
these companies is that they are more experienced in this area of research. They can provide us with
better quality of service in order to make sure our service can have new breakthroughs in the market
and attract more customers.

All four of those college provide the place where they keep the parcel in each college. We
will pick up the parcel following the time appointed by the college and deliver the parcel to

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the cutomers . The place provided is really helpful to make sure that the parcel of the
customers is in a good condition.

4.8 PROMOTION AND ADVERTISING

Soulveur has conducted a few promotional channels which help our company to increase the
exposure of the products and brand awareness.

Soulveur is focusing more on digital and viral marketing by boosting the product’s
advertisement on different social media such as Whatsapp, and Telegram. The goal of viral
marketing is to encourage our consumers to share marketing messages to a large number of
audiences within a short period in order to create brand awareness. The online social network

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platform is utilized to promote the ASLR product. The posts and news have been released to
Soulveur official Instagram pages which may directly promote to the followers and loyal
customers. Beside that, it also helps to expose Soulveur to the public in order to attract more
potential customers. Those posts and sponsor advertisements on social media have enforced
the engagement of the customers with Soulveur. Besides, it also enables us to understand the
customers’ needs and the improvement of the product in order to create brand equity in this
huge market.

The online social network platform is utilized to promote the ASLR product. The posts and
news have been released to Emry’s official Instagram pages which may directly promote to
the followers and loyal customers. Beside that, it also helps to expose Emry’s to the public in
order to attract more potential customers. Those posts and sponsor advertisements on social
media have enforced the engagement of the customers with Emry’s. Besides, it also enables
us to understand the customers’ needs and the improvement of the product in order to create
brand equity in this huge market.

Figure 4.8.3: Soulveur Official Instagram

Instagram is a good and effective alternative way to promote our business meanwhile the users are
related to our targeted customers. Our Instagram account is named Emry’s for you which is relevant
to our mission and vision . The reviews of the product in form of post, blog or video in social media
may generate word of mouth to the public which indirectly gains attention from our potential
customers. The seasonal promotion and discount will be announced to our customers through
Emry’s official Instagram account and website. The poster has been designed to attract more
customers and promote it through the collaboration channels. The few modifications of the poster
have been done to improve the official poster and ensure the detail will not be missed out.

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