W OR K H IS T OR Y
N a c ir e m a C r e a tiv e s
ZAAR A
AB B AS
M a r k e t in g a n d
C o m m u n ic a t io n s
P r o f e s s io n a l
C ON T AC T DE T AIL S
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zaara.abbas 0 1@ gm ail.c om
linke din.c om / in/ zaara- k- abbas
E DU C AT ION
B ac he lor of Arts (H ons ) - 20 15
U nive rs ity of W ale s Ins titute , C ardiff
A L e ve ls - 20 10
T he L yc e um S c hool, K arac hi
OR G AN IZAT ION S
V ic e P re s ide nt, P akis tan R owing F e de ration
20 17 - P re s e nt
S K IL L S
Marke ting s trate gy and planning | S oc ial
m e dia m arke ting | Marke ting c am paigns |
P ublic and m e dia re lations | V e ndor
m anage m e nt | C orporate c om m unic ations |
Marke t re s e arc h | C onte nt de ve lopm e nt |
L e ade rs hip and training | T e am m anage m e nt
B ra nd M a rk e ting a nd C om m unic a tions M a na g e r, 0 9 / 20 20 - P re s e nt
C re ation of m arke ting plans for 8 brands ac ros s P akis tan, U S A, and U K
De ve lopm e nt and launc h of brand we bs ite s with we b de ve lopm e nt te am
C oordinating with an inte rnational c ros s - func tional te am to e ns ure s e am le s s work
Obs e rving c us tom e r be haviour via Google Analytic s to inc re as e e - c om m e rc e s ale s
U s e d s oc ial m e dia analytic s to re s truc ture online m arke ting for be tte r vis ibility and fas te r
organic growth
C re ating brand and P R s trate gie s for non- c onve ntional brands
T he C itiz e ns A r c hiv e o f P a k is ta n
C om m unic a tions M a na g e r, 0 5 / 20 19 - 0 3/ 20 20
R e s pons ible for the m arke ting and c om m unic ations of the C itize ns Arc hive of P akis tan
(C AP ) in K arac hi and L ahore , and the N ational H is tory Mus e um in L ahore
De ve lope d m arke ting s trate gy whic h inc re as e d s oc ial m e dia and online pre s e nc e
P laye d a le ad role in c arnival fundrais e r in K arac hi inc luding m anaging m e dia partne rs hips ,
s pons ors hips , ac tivity partne rs , and P R
B uilt partne rs hips with national tv and radio c hanne ls inc re as ing brand vis ibility fre e of c os t
B rought in m ultiple inte rvie we e s for an inc re as e in arc hival data
C re ate d P R and m e dia kits and handle d m e dia/ pre s s re lations
W orke d with c re ative te am for c onte nt c re ation us e d online and on national te le vis ion
H a b ib U niv e r s ity
M a na g e r, C onte nt M a rk e ting , 0 8 / 20 18 - 0 1/ 20 19
De puty M a na g e r, C onte nt, 0 3/ 20 17 - 0 7/ 20 18
F orm ulate d high quality, original writte n c onte nt for the U nive rs ity’s c ore m arke ting
purpos e s inc luding c ours e c atalogue s , pre s s ads , and re c ruitm e nt m ate rials
Manage d P R re lations hips inc luding pre s s re le as e s and m e dia kits for re le vant m e dia
pe rs onne l
T ook c re ative le ad in art, photo, and vide o dire c tion
C re ate d m arke ting goals and c oordinate d U nive rs ity wide m arke ting and c om m unic ation
ne e ds
As s um e d le ad of m arke ting te am for the U nive rs ity’s firs t c onvoc ation whic h inc lude d we b,
s oc ial m e dia, print, adve rtis e m e nts , vide os , P R , and planning and c oordination
S te ppe d in inte rim m arc om he ad while pos ition was vac ant
L aunc he d a global firs t, bac he lor le ve l program (C om parative L ibe ral S tudie s ) alongs ide
fac ulty
P lanne d from c onc e ption to pos t- e ve nt c ove rage an inte rnational s ym pos ium and book
launc h for Dr. Abbas Am anat, and Dr. J o- Ann Gros s
Manage d all in- hous e inte rvie ws whic h inc lude d P olitc ian S adiq K han, Mayor of L ondon;
Zia Mohiuddin, P akis tani ac tor, dire c tor, and produc e r; Maria K lawe , P re s ide nt of H arve y
Mudd C olle ge
H andle d e ve nt planning and c ove rage for m ultiple national and inte rnational s ym pos ium s
P roofre ading, e diting, c om piling, and organizing organization wide c om m unic ations
inc luding board re ports , national adve rtis e m e nts , and s pe e c he s for the U nive rs ity’s
P re s ide nt
C re ate d and m aintaine d a U nive rs ity- wide databas e for m ultiple s take holde rs
L a l s C ho c o l a te s a nd P a tis s e r ie
M a rk e ting E xe c utiv e , 10 / 20 15 - 0 3/ 20 17
C re ate d e - c om m e rc e platform and e - c om m e rc e partne rs hips whic h le d to inc re as e d
brand vis ibility as we ll as s ale s growth
Manage d m arke ting and ad c am paigns inc luding s oc ial m e dia and digital m arke ting, pre s s
re le as e s , and print ads
Ide ntifie d m arke t gap and c re ate d ac c e s s via third- party prom otions and partne rs hips
De ve lope d and m arke te d ne w produc ts whic h s aw an inc re as e in c us tom e r footfall
As s is te d in re - branding of re s taurant and le d P R and m arke ting c am paigns trigge ring
inc re as e d s ale s , c ate ring re que s ts , and orde rs
R an c us tom e r s atis fac tion s urve ys afte r whic h I re - traine d s taff de aling dire c tly with
c us tom e rs
C onduc te d m arke t re s e arc h for re s taurants in K arac hi and s e t ne w m argins for profitability